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An Analysis of Franchise Systems over a 6-Year Period Indicated that Systems with Item 19 Disclosures Achieved Significant Growth While Others Declined.
  • Multi-Unit Franchisee
  • 16,150 Reads 2 Shares
This past February, longtime marketing executive Jon Quinn suited up for his newest role as vice president of marketing for Charleys Philly Steaks.
  • Kerry Pipes
  • 4,304 Reads 1,021 Shares
We spoke with three brands, Buffalo Wings & Ring, Moe's Southwest Grill, and Meineke Car Care Centers to see how they are using social media and digital technology for customer engagement and as a local marketing tool for their franchisees.
  • Eddy Goldberg
  • 21,581 Reads 1 Shares
Are your real estate commission dollars working as hard as you are? You can put your commission dollars to work by aligning your interests with those of your real estate broker. Take control of the commission process and base compensation on results.
  • Randy Airst and Susan Airst
  • 33,788 Reads 6 Shares
Hundreds of franchise development professionals gathered in Atlanta this past September for the annual Franchise Leadership & Development Conference (FLDC), one of the year's must-attend events for brands looking to improve their sales, share ideas, and learn more about today's best practices in franchisee recruitment.
  • Kerry Pipes & Eddy Goldberg
  • 6,412 Reads
Pedro Giorgana loves being a home-based franchisee of A Buyer's Choice Home Inspections and iHandyMan. He has time for his family and personal life and still gets to work with and assist his customers daily. It's been a rewarding and successful blend for him.
  • Multi-Unit Franchisee
  • 35,586 Reads 5 Shares
Do you have the courage to post all of your customer reviews, including the worst ones? John DiJulius shows why it actually might be a great idea.
  • John DiJulius
  • 3,731 Reads 2 Shares
Today, at 38, Garrard still works out every day, but he's not just pumping iron in his post-NFL career—he's pumping profits from his two Retro Fitness gyms.
  • Kerry Pipes
  • 44,876 Reads 5 Shares
Social media marketing news you can use. This week: 1) New media monitoring tool allows companies to track every mention of their brand or logo on television - and their competitors' too; 2) Threee steps to keep your ranking up on Google's new mobile search index; 3) Pinterest's new Explore feature improves display of popular Pins, adds native video; 4) Get a grip on the latest version of your Facebook Business Page with this 6:39-minute video.
  • Daniel Lieberman
  • 4,041 Reads
Choosing the best social media platform or channel to reach your target audience can be challenging, as both the technologies and your customers continue to evolve.
  • Tammy Cancela
  • 27,658 Reads 2 Shares
Two years ago, when Georgetown, Texas-based Sport Clips prepared to enhance its corporate team and boost growth it called on Mark Kartarik, a salon industry veteran.
  • Kerry Pipes
  • 5,424 Reads 2 Shares
Dogtopia
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Dogtopia
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Dogtopia
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Private equity can provide a great growth or exit strategy for your franchise operation, but it is critical to consider and understand the rules of engagement. Make sure you know how to form the appropriate partnership with respect to your goals, and understand what you get and what you give up.
  • Champ Rawls
  • 17,529 Reads
Each year, in the run-up to the annual Franchise Leadership & Development Conference, franchise brands that pre-register can choose to have themselves mystery shopped by a team of sales and lead generation experts.
  • Debbie Selinsky
  • 6,170 Reads
Is your franchise development presentation full of holes? Jim Bender, who reviews them for a living, challenges you to "read it like you bought it."
  • Jim Bender
  • 2,690 Reads 1 Shares
Rob Chinsky has been franchising since he was just 23 years old. Today he has 17 Indianapolis-area Penn Station East Coast Subs stores and will open his 18th location next year. He knows how to run a successful business and has been recognized with the brand's Franchisee of the Year award and served 10 years as president of the brand's Franchise Advisory Committee.
  • Multi-Unit Franchisee
  • 19,935 Reads 2 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 2,748 Reads
Dave Goebel has crammed several lifetimes into his 66 years.
  • Debbie Selinsky
  • 26,587 Reads 5 Shares
In nearly 30 years since founding The Cypress Group, I have encountered a multitude of client types on both the buy and sell sides. While the unique circumstances of each deal can vary significantly, a number of common threads can make or break a divestiture or acquisition.
  • Dean Zuccarello
  • 19,795 Reads 1 Shares
When working with current and prospective franchisees, a great deal goes into recruiting and development efforts. A major obstacle for many franchisors is identifying the right franchisees who will help grow the brand.
  • Franchise Update
  • 3,697 Reads 5 Shares
With so much attention on social media and digital marketing, it's easy to neglect one of the oldest, most effective ways to reach your customers and attract new ones: four walls branding and neighborhood marketing.
  • Tom Feltenstein
  • 6,795 Reads 11 Shares
Technology can reduce operating costs, streamline operations, build customer loyalty, enhance quality, and create more personalized experiences for customers.
  • Rick Thompson
  • 35,201 Reads 4 Shares
McAlister's Deli
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McAlister's Deli
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McAlister's Deli
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Popeyes mega franchisee group, Parikh Network, purchases 18 formerly corporate-owned Arby's locations and signs deal to open another 50 Arby's units over the next 8 years.
  • Multi-Unit Franchisee
  • 41,978 Reads 12 Shares
Just released: State of Local Marketing Report from Brandmuscle provides data, trends, advice, and guidance for 2017 (free download).
  • Brandmuscle
  • 3,322 Reads
Social media marketing news you can use. This week: 1) Facebook enters the enterprise messaging market with Workplace; 2) Snapchat changes its advertising policy; 3) Learn how to "Pin" for the season (well in advance); 4) Do your website visitors come and go? Here's how to cure those bounce rate blues.
  • Daniel Lieberman
  • 2,387 Reads
Whether working to build up their business or improve the lives of children in their community, Papa Murphy's franchisee Todd Mulvahill and his wife Kelly love serving with a cause.
  • Helen Bond
  • 37,644 Reads
What do two attorneys, a former Applebee's CEO, and a retired NFL quarterback have in common? They're four of the six multi-unit franchisees we've profiled in this issue.
  • Kerry Pipes & Eddy Goldberg
  • 34,238 Reads 3 Shares
Bank lending cycles last about 7 to 10 years, and in every cycle bankers find some "out with the old, in with the new" approaches to lending.
  • Darrell Johnson
  • 4,175 Reads 1,014 Shares
Multi-unit, multi-brand operators continue growing larger each year--a trend that continues to accelerate as these Dominators expand their portfolios through acquisitions, new units, refranchising offers, and scooping up successful units from retirees
  • Multi-Unit Franchisee
  • 4,087 Reads 1,023 Shares
We all have a company or two that we can't fathom life without. What are the few companies that if I told you, "You can no longer do business with them, ever again?" you would become extremely upset?
  • By John DiJulius
  • 4,680 Reads 2 Shares
If you are looking to recruit and retain employees with strong values it is important to develop and shape programs to properly recruit on the front end, and build in programs to motivate and retain them on the back end.
  • Kendall Rawls
  • 32,576 Reads 2 Shares
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