Franchise Guide: - Franchising.com

RSS Subscribe

We asked James R. Walker, Chief Development Officer at The Johnny Rockets Group, how his company is using technology to identify, reach, and track prospects. Here's what he had to say.
  • Kerry Pipes
  • 3,868 Reads
When he was a young man fresh off the farm in Dalhart, Texas, Mike Treadwell wanted to stretch his entrepreneurial wings by opening a restaurant. First, he opened an Alfie's Fish 'n Chips in Amarillo, then a Mike's Fried Chicken & Fish.
  • Debbie Selinsky
  • 8,147 Reads 26 Shares
I believe the saying, "You are the sum of all your experiences" is pretty accurate. I've experienced a lot of challenges throughout my life, both personal and professional, and those challenges have definitely helped guide me in leadership roles.
  • Franchise Update
  • 4,612 Reads 1 Shares
Franchising is a diverse world comprised of all kinds of brands, products, services, and opportunities.
  • Multi-Unit Franchisee
  • 12,703 Reads 1,023 Shares
Whether you're launching a new business or wondering why your existing company isn't performing as well as predicted, longtime corporate executive Larry Katzen suggests taking a careful look at your business plan.
  • Multi-Unit Franchisee
  • 7,735 Reads 1,022 Shares
At the 2013 Multi-Unit Foodservice Operators conference, Chick-fil-A President Dan Cathy explained how the company plans to grow in the future.
  • Jack Mackey
  • 5,694 Reads
Does a 120 percent conversion rate on a social media marketing campaign sound appealing? Yes, that's right: a conversion rate of more than 100 percent is exactly what First Cup LLC, a large Dunkin' Donuts franchisee in Arizona...
  • Eddy Goldberg
  • 5,587 Reads
Marketing is undergoing rapid and major changes. We're moving away from mass, "push"-based marketing, and toward more personalized, 1:1 communication with consumers, through the many channels and on the many devices they use.
  • Mike Stocker
  • 3,650 Reads
As the resident copywriter at Local Search Masters, I review more online ads every day than is probably healthy. Luckily, spending all this time working with and thinking about these ads has helped me learn a few good habits I'd like to share here.
  • James Crater
  • 4,272 Reads 1,023 Shares
Apple's new iBeacon technology, an "indoor positioning system" that allows devices to notify iPhones and iPads when they're nearby, is being evaluated by a lot of mobile marketers.
  • Daniel Lieberman
  • 4,261 Reads
When a customer ordered a sandwich at one of Mike Knobelock's restaurants in North Carolina, it came with pickles on it. "They didn't like pickles," says JJ Villafranca, COO at Knobelock's company.
  • Eddy Goldberg
  • 6,785 Reads 2 Shares
Dogtopia
SPONSORED CONTENT
Dogtopia
SPONSORED CONTENT
Dogtopia
SPONSORED CONTENT
In previous articles we looked at the basics of taking your franchise global, how technology helps you succeed globally, and how U.S. franchises are growing around the world. So if you have decided to "Go Global" with your franchise, the next question is, "Now what?"
  • William Edwards
  • 3,086 Reads 1 Shares
In survey after survey, company meetings get knocked by everyone from employees to senior executives as being among the biggest waste of work hours.
  • Multi-Unit Franchisee
  • 5,201 Reads
In a time when many business executives are looking at what to cut because of rising payroll and healthcare costs, Michael Kulp, president and CEO of KBP Foods, a $250 million restaurant company with units in nine states, is taking an "inverse" approach.
  • Debbie Selinsky
  • 10,621 Reads 6 Shares
Whether the mergers and acquisitions market is in a hot upswing or in a down cycle, one valuation measure remains the primary focus in nearly all transactions: the multiple of EBITDA (or cash flow).
  • Dean Zuccarello
  • 14,260 Reads 1,014 Shares
Do your franchisees use location analytics? Do they know what it is, and how it can boost their average unit volume and help the system grow? Do you?
  • Jack Mackey
  • 2,363 Reads
Every day there seems to be a new "security breach" making the news. We hear a lot more that don't make the news. Businesses from all over the world call us in a panic, trying to figure out what went wrong with their online security.
  • David Ellis
  • 2,981 Reads
We asked Mike Pearce, Chief Development Officer at ServiceMaster Clean, what role diversity plays in his brand's recruitment and development process. Here's what he had to say.
  • Kerry Pipes
  • 3,069 Reads 1 Shares
Objective: Candidate gains insights and understanding of the opportunity from owners. Review the results of your candidate's conversations.
  • Steve Olson
  • 3,421 Reads
Do you know there is "free" money out there for your business, and that it is easier than ever to claim it?
  • Nate DaPore
  • 6,034 Reads
Frances Allen is no stranger to big brands. Over the past 25 years, she's logged successful stints as a senior marketing executive at Dunkin' Donuts, Sony Ericsson, PepsiCo, and Frito-Lay.
  • Kerry Pipes
  • 5,068 Reads 1 Shares
Hot Dish Advertising
SPONSORED CONTENT
Hot Dish Advertising
SPONSORED CONTENT
Hot Dish Advertising
SPONSORED CONTENT
Franchisees looking to grow, expand, or simply up their game would do well to check out Franchise Update Media's upcoming 2014 Multi-Unit Franchising Conference (MUFC) next month, April 23-25 at Caesars Palace in Las Vegas.
  • Multi-Unit Franchisee
  • 5,608 Reads 70 Shares
Corporate prepaid credit and debit cards offer a new approach to managing day-to-day employee spending that, until now, was available only to the largest corporations.
  • Toffer Grant
  • 5,424 Reads
In earlier articles, I have discussed your two key yardsticks of financial performance: the balance sheet and the income statement. Taken together, they represent as complete a financial picture of your company as it's possible to get.
  • Steve LeFever
  • 28,704 Reads 155 Shares
What's the downside to getting information from your sales force into your CRM system? If you're like most managers, you'll answer, "Actually getting the information from the sales force."
  • Mark Penson
  • 3,253 Reads
Imagine you're a new snowboarder or skier having a rough day on the slopes. Suddenly, a Vail Resorts employee glides alongside of you. You wonder if she's going to ask you to get off the mountain so you don't endanger yourself or anyone else.
  • John Tschohl
  • 4,433 Reads 1,014 Shares
If a 1% or 2% percent return on a direct mail campaign is about okay, then using the same odds you're sure to find at least one or two useful, inspiring, or challenging nuggets among these "101 Awesome Marketing Quotes" collected by HubSpot, the inbound marketing software platform provider.
  • Eddy Goldberg
  • 2,772 Reads 2 Shares
YouTube soft pedals it for fear of alienating advertisers seeking other age groups, but the 14- to 18-year-old set is their single largest demographic.
  • Daniel Lieberman
  • 3,964 Reads 20 Shares
Grant Simon is a textbook example of a multi-unit franchisee who can't sit still. When we profiled Simon in 2008 (Q3), he was operating 18 Great Clips salons in the Atlanta area.
  • Kerry Pipes
  • 6,590 Reads 61 Shares
Ted Kergan's path to success as Louisiana's largest Sonic Drive-In franchisee has been marked by hard knocks.
  • Debbie Selinsky
  • 9,420 Reads 1 Shares
Share This Page

Subscribe to our Newsletters