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We asked Melissa Conner, who leads marketing and operations at Kidcam Camps, how she identifies ideal customers - and how she targets them effectively with marketing initiatives.
  • Franchise Update
  • 4,237 Reads
"SEO, SEO, SEO" has become the online equivalent of "location, location, location." So many articles, so many years of expert advice, and so many case studies, success stories, best practices...
  • Eddy Goldberg
  • 2,851 Reads
It turns out online advertising suffers the same problems as other kinds of advertising: reliably separating correlation from causation, as in, Would that purchase have happened anyway, or did our online ad trigger the behavior?
  • Daniel Lieberman
  • 3,333 Reads
The best franchisees are some of the hardest-working and kindest people around. They provide customers with consistent products and services, give back to their communities, and provide jobs for thousands of employees.
  • Kerry Pipes & Eddy Goldberg
  • 6,667 Reads
Natalie Ehrlich knows what it's like to overcome difficult times in her life. One of the most challenging periods she ever faced was when she was a single mother studying to earn her Ph.D. while raising her son at the same time.
  • Multi-Unit Franchisee
  • 7,259 Reads
The continuing evolution of media consumption has made it increasingly challenging for an advertiser to both capture and hold an audience's attention.
  • Multi-Unit Franchisee
  • 5,442 Reads
As CMO at Austin-based Schlotzsky's since January 2014, Mark Mears oversees the direction of the brand's marketing division...
  • Kerry Pipes
  • 2,766 Reads
With dozens of locations and hundreds, or even thousands, of employees to hire, train, manage and retain, multi-unit franchisees need tools that are effective, economical, and simple to use.
  • Franchise Update
  • 3,063 Reads
This is Part 4 of a series on why new and emerging franchise brands fail. In the first two parts, we discussed 8 reasons they fail. Part 3 began the discussion on how franchisors can get it right.
  • Joe Mathews and Thomas Scott
  • 2,341 Reads
Twelve weeks is the average length of time in awarding a franchise, according to franchise companies surveyed in Franchise Update's Annual Franchise Development Report.
  • Steve Olson
  • 3,058 Reads
It seems nothing changes faster than the big social media platforms - Facebook, Twitter, and Google+. No sooner do marketers figure out how to best promote a product or business than they change the rules!
  • Multi-Unit Franchisee
  • 7,962 Reads 1,023 Shares
MSA Worldwide
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There's a lot of competition out there. As the economy continues to show signs of improvement, new franchises are entering the marketplace while existing brands open new stores or add new service providers.
  • Multi-Unit Franchisee
  • 5,940 Reads 1,014 Shares
We asked Martha O'Gorman, Chief Marketing Officer at Liberty Tax Service, how she identifies Liberty's ideal customers - and how she targets them effectively with marketing initiatives. Here's what she had to say.
  • Franchise Update
  • 4,403 Reads
Back when I was in IT, my biggest fear was implementing a solution that no one liked -or worse, that they didn't end up using. Being at a startup tech company, my IT budget was minuscule.
  • Johnny Cheng
  • 2,686 Reads
The past few years have seen an increased use of animated cartoon by sponsors at Franchise Update Media conferences.
  • Toonimo
  • 19,430 Reads 18 Shares
Kleiner Perkins venture capitalist Mary Meeker gives out a valuable presentation about Internet trends every spring. It's widely considered a sort of "State of the Internet" address.
  • Daniel Lieberman
  • 2,705 Reads
My very first experience in the restaurant industry was a job as a server at my local IHOP, which began a lifelong love affair with the restaurant industry.
  • Franchise Update
  • 6,989 Reads 1 Shares
Building a strong franchise system through unit growth is a team effort requiring participation from the entire organization.
  • Marc Kiekenapp
  • 2,590 Reads 3 Shares
Four years ago David Griffin had just purchased 25 Jiffy Lube stores in Colorado. The stores were underperforming, some were dilapidated, and the U.S. economy still at one of its all-time lows.
  • Kerry Pipes
  • 7,204 Reads 1 Shares
Retail traffic is an important indicator of shopper behavior and a bellwether for retail sales results. If more people are visiting stores, there are more opportunities for retailers to convert shoppers into sales.
  • Mark Ryski
  • 7,173 Reads
Every successful franchisor reaches a certain point where they must decide what the next step will be in expanding their business.
  • Jim
  • 2,474 Reads
Indevia Accounting
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This is Part 3 of a series on why new and emerging franchise brands fail. In the first two parts, we discussed 8 reasons they fail. The remaining installments will cover what they can do to succeed.
  • Joe Mathews and Thomas Scott
  • 3,001 Reads
We live in a world where law firms commonly have billable hourly quotas that their attorneys must meet, and substantial hourly rates as well.
  • Carl Khalil and Sada Sheldon
  • 7,193 Reads
Feeling butterflies in personally uncomfortable situations is a human condition. We all know and have experienced this.
  • Steve Olson
  • 3,423 Reads 1,023 Shares
John Sullivan is a Midwesterner with a background in retail and corporate America. He moved to St. Louis following college and began his career with Macy's department stores.
  • Multi-Unit Franchisee
  • 6,729 Reads
Fast on the heels of its recent legal challenge to a new minimum wage law passed in Seattle, the International Franchise Association (IFA) has now set its sights on the city of Chicago.
  • Multi-Unit Franchisee
  • 5,978 Reads
There are rules for a reason: they work for most people most of the time. Often, scientific evidence backs them up.
  • John Tschohl
  • 4,836 Reads
The benefits of tracking traffic and measuring conversion rates in retail stores have long been established and are now widely considered fundamental in retailing.
  • Mark Ryski
  • 6,553 Reads 107 Shares
Every marketer thinks about their ideal customer - where they live, what they like, what they buy, where they buy it, and why.
  • Eddy Goldberg
  • 2,660 Reads 1,023 Shares
Research shows that 36% of people tested still don't realize that Google's Adwords ads are actually advertisements (down from 41% in 2013).
  • Daniel Lieberman
  • 3,449 Reads
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