Health Feature Articles

Health Feature Articles

Franchise Sector Showcase

Informative Health franchise articles to support business buyers, franchisees, and franchisors.

3 ways Firehouse Subs uses email marketing to build its brand
  • Colby Cavanaugh
  • 7,120 Reads 11 Shares
Matt Rusconi, who recently added a hot new tech franchise to his two restaurant brands, has a refreshing attitude toward work: he loves it.
  • Debbie Selinsky
  • 8,941 Reads 1 Shares
In 2015, when opportunity came knocking, Susan Boresow answered the bell. At the time she was CMO at Massage Envy. Today she's president of Title Boxing Club, the boutique fitness franchise that specializes in boxing and kickboxing fitness classes with more than 160 locations in the U.S. and abroad.
  • Kerry Pipes
  • 6,291 Reads 2 Shares
Consolidation arguably has been one of the largest and most important trends in the franchise sector in the past few years, and it's not hard to see why.
  • Dean Zuccarello
  • 29,652 Reads 7 Shares
Market research and customer data analytics are front and center for Debbie Gonzalez, chief brand officer at Massage Envy.
  • Kerry Pipes
  • 4,324 Reads 2 Shares
The chip card (EMV) deadline passed in October 2015. Yet according to industry accounts, fewer than 50 percent of retail and restaurant outlets were set up by the end of December 2016 to accept cards this way.
  • Tom Epstein
  • 41,218 Reads 3 Shares
Debbie Gonzalez loves trying new and fresh ways to market a brand. Before moving into franchising with Massage Envy in 2014, she held marketing leadership roles at Kellogg's, Gerber, Herman Miller, and PetSmart.
  • Kerry Pipes
  • 2,554 Reads 1 Shares
Franchisees need to be telling their story to legislators and the public. It's one of the best ways to eliminate misperceptions about how small businesses operate.
  • Multi-Unit Franchisee
  • 36,820 Reads 2 Shares
K'Zell "Zelly" Wesson took his pro basketball career global more than 17 years ago. He currently plays in Turkey as a forward for Afyonkarahisar Belediyespor, a team in the Turkish Basketball League. But the 6-foot-7-inch Wesson is also making sure he's got game as he nears the end of his playing days--by investing in and growing a chain of Workout Anytime fitness gyms in the USA.
  • Kerry Pipes
  • 43,887 Reads 364 Shares
Uncertainty is the bane of business. Although the regulatory environment of the past few years seemed bent on attacking the franchise business model, the early drama and politics of the incoming administration seem to be creating a new kind of uncertainty.
  • Eddy Goldberg
  • 34,086 Reads 1 Shares
Robert Schermer, Jr., CEO of Meritage Hospitality Group in Grand Rapids, Mich., hails from the school of life that says, "Go big or go home."
  • Debbie Selinsky
  • 29,920 Reads 1,021 Shares
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In mid-2015, Sentinel Capital Partners acquired Fazoli's from Sun Capital. Sentinel, which had scooped up Checkers and Rally's, Newk's Eatery, and TGI Fridays the year before, targeted an aggressive growth strategy for the nearly 30-year-old brand.
  • Kerry Pipes
  • 4,803 Reads 1 Shares
We spoke with three brands, Buffalo Wings & Ring, Moe's Southwest Grill, and Meineke Car Care Centers to see how they are using social media and digital technology for customer engagement and as a local marketing tool for their franchisees.
  • Eddy Goldberg
  • 21,334 Reads 1 Shares
Today, at 38, Garrard still works out every day, but he's not just pumping iron in his post-NFL career—he's pumping profits from his two Retro Fitness gyms.
  • Kerry Pipes
  • 44,558 Reads 5 Shares
Each year, in the run-up to the annual Franchise Leadership & Development Conference, franchise brands that pre-register can choose to have themselves mystery shopped by a team of sales and lead generation experts.
  • Debbie Selinsky
  • 5,925 Reads
When a competitor set up shop too close to Michael Geiger's Moe's Southwest Grill, he and his partner John Iaquinta fired back with a volley of cheese dip.
  • Helen Bond
  • 35,633 Reads 3 Shares
As chair of Arby's largest franchisee, Jeff Davis has led his family-owned business to new heights. Davis is quick to say the restaurant business is in his DNA...
  • By Helen Bond
  • 32,058 Reads
Minimum wage increases are threatening to erode profit margins and shake up the business model for many brands, but finding a sustainable solution is not easy. Michael Seid examines the situation from his seat on Connecticut's Low Wage Employer Advisory Board.
  • Michael Seid
  • 5,006 Reads 58 Shares
Consumer marketing around the world is both the same and different from country to country. Adapting to the differences is critical in marketing a brand successfully overseas.
  • Bill Edwards
  • 8,990 Reads 4 Shares
7 tips to increase your franchise sales, find the best candidates for your brand, and improve the performance of your sales team.
  • Steve Olson
  • 5,201 Reads
When we last profiled Jerry Heath in 2010, the Michigan native was busy operating 11 Hungry Howie's pizza restaurants and had recently become involved with Jimmy John's, opening 5 units.
  • Kerry Pipes
  • 12,312 Reads 2 Shares
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Nearly seven years after the recession ended, the U.S. economy has become a slow-growth machine. In these years of sluggish growth, the franchise business model has found ways to expand.
  • Darrell Johnson
  • 3,687 Reads 1 Shares
Van Jakes played cornerback in the NFL for eight years, routinely pestering receivers up and down the field while playing for the Kansas City Chiefs, New Orleans Saints, and Green Bay Packers.
  • Kerry Pipes
  • 12,838 Reads 3 Shares
Let's start with what's an Acai berry. Looking like a cross between a grape and a blueberry, the açaí (ah-sigh-EE) berry is a small, reddish-purple fruit harvested from palm trees that grow around the Amazon River Basin.
  • Eddy Goldberg
  • 3,779 Reads 2 Shares
In the U.S. we are privileged to have many women senior franchise executives (some of whom are profiled in this issue--Editors).
  • William Edward
  • 4,483 Reads 1 Shares
So many good things are happening so fast in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,859 Reads 2 Shares
Scott Richburg, a former U.S. Army National Guard officer and owner of an engineering consulting firm, smiles when he recalls the learning curve he faced when he bought his first Sport Clips franchise in 2003.
  • Debbie Selinsky
  • 6,450 Reads 1 Shares
Mary and Ferrel Freer often finish each other's sentences. That's most likely because the Flagstaff, Ariz., couple have been married 49 years--and for most of that time have worked together as franchisees for brands including Sizzler, Del Taco, and Hampton Inn & Suites.
  • Debbie Selinsky
  • 7,704 Reads 6 Shares
New Franchise Business Review "Best of the Best" report highlights the most satisfied franchisees in the business.
  • Multi-Unit Franchisee
  • 11,679 Reads 3 Shares
Franchise Business Review Provides Data and Insight on Women in Franchising
  • Multi-Unit Franchisee
  • 12,612 Reads 29 Shares
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