Technology Feature Articles

Technology Feature Articles

Franchise Sector Showcase

Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

Nearly seven years after the recession ended, the U.S. economy has become a slow-growth machine. In these years of sluggish growth, the franchise business model has found ways to expand.
  • Darrell Johnson
  • 3,688 Reads 1 Shares
Franchising is evolving much faster than most brands can respond. But franchisees that master team, tools, and transparency will be able to adapt, build customer loyalty, and outgrow the competition.
  • Chris Taylor
  • 16,748 Reads 1,023 Shares
Do you like reading what "thought leaders" have to say? Here are three ways to use thought leadership as a marketing tool.
  • Alex Vaccaro
  • 3,364 Reads 1,017 Shares
A conversation with John Metz invariably leads to all kinds of topics, peppered with opinions and pointed insights gleaned from his many, and diverse, business adventures.
  • Kerry Pipes
  • 9,746 Reads 2 Shares
What makes a great company culture? Free food? Extra vacation time? Flexible hours? Employers spend more than $720 million on engagement every year, yet only 30 percent of the workforce is actively engaged.
  • Julie Moreland
  • 9,358 Reads
Mary Rogers likes to start things and she likes to see children learn. In 1984, she started Computer Explorers, a brand created to teach kids how to work with the newly arriving wave of personal computers.
  • Kerry Pipes
  • 3,469 Reads
As senior vice president of marketing for School of Rock, Elliot Baldini is a perfect fit. A self-professed lifelong musician with a passion for performance, he also sports wicked marketing chops.
  • Kerry Pipes
  • 4,967 Reads 3 Shares
Cici's Pizza is no more. Long live Cicis! CEO Darren Harris explains the brand's stem-to-stern overhaul and why the 30-year-old pizza buffet concept knew it was time for a change.
  • Darin Harris
  • 2,674 Reads
Ross Harried has found that a "small" strategy can serve up big business success. His Maui Wowi Ka'anapali Carts (Tiki huts on wheels) are 8 feet wide, 3 feet deep, 8 feet high and can squeeze in most anywhere...
  • Helen Bond
  • 10,401 Reads 9 Shares
For 30 years, Cicis has been delivering unlimited pizza, pasta, salad, and dessert to every guest who enters its restaurants.
  • Darin Harris
  • 3,102 Reads
At Jersey Mike's Subs, inter-departmental cooperation using an integrated technology platform and a home-grown POS system continue to fuel growth.
  • Eddy Goldberg
  • 6,243 Reads 2 Shares
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So, you just found out your POS system needs a software and hardware upgrade to support EMV ("smart chip") technology and you missed the October 1st implementation date.
  • Tom Epstein
  • 11,750 Reads 1 Shares
Cicis CEO Darren Harris explains why - and how - 30-year-old Cici's Pizza rebranded itself to meet an evolving customer base.
  • Darin Harris
  • 11,240 Reads 5 Shares
Social media marketing news you can use. This week: 1) Using old photos for brand marketing on "Throwback Thursday" on Twitter, Instagram, and Facebook; 2) New social network Peach provides a cautionary lesson for brand marketers; 3) a visit to Facebook's headquarters provides insights into how its News Feed works; and 4) a handy guide to "right sizing" images for social network platforms.
  • Daniel Lieberman
  • 3,449 Reads
Franchising is full of creative entrepreneurs and marketers. With creativity, however, comes the desire to explain franchising in terminology that differentiates a brand from its peers.
  • Paul Wilbur
  • 6,518 Reads
Franchise recruiting is serious business. Incredibly, year after year, franchise brands continue to fumble the fundamentals. They are not executing the X's and O's.
  • Kerry Pipes
  • 3,697 Reads
Social media marketing news you can use. This week: Guess what? 9 out of 10 U.S. adults want ads - but their way; Marriott's digital video campaign seeks to attract younger travelers; Facebook updates its "real name" policy after member pushback; Twitter patents "social media drone" for aerial selfies (are you ready?).
  • By Daniel Lieberman
  • 3,000 Reads
Annie Aggarwal, whose parents Renu and Bharat Aggarwal moved to Texas from India in 1989, recalls her extended family's surprise in 1997 when her mother decided to use her savings to purchase a Subway franchise in Houston.
  • Debbie Selinsky
  • 10,043 Reads 6 Shares
Results from the 2016 Annual Franchise Development Report (AFDR) were unveiled in October at the 17th annual Franchise Leadership & Development Conference.
  • Eddy Goldberg
  • 6,020 Reads
Dan Tarantin is president and CEO of Harris Research, franchisor of Chem-Dry and N-Hance Wood Renewal. Chem-Dry, founded in 1977, is a carpet and upholstery cleaning brand with more than 3,500 locations in 50 countries and provides services to nearly 10,000 homes daily.
  • By Kerry Pipes
  • 4,312 Reads
Tired of hearing about Gen Y, better known as the Millennials? Here comes Gen Z, your next wave of customers and employees!
  • Adam Pierno
  • 5,003 Reads 1,021 Shares
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When it comes to hiring, BrightStar Care franchisees Maureen and Peter Moore count on more than just credentials to get the job done.
  • Helen Bond
  • 10,864 Reads 1 Shares
Sport Clip's franchise recruitment process earns the brand a strong 2nd place in the 2015 STAR Awards for Best Overall Performance.
  • Helen Bond
  • 4,492 Reads
Jonathan Barnett has a portfolio full of ideas and plans for his expanding the Oxi Fresh Carpet Cleaning brand.
  • Kerry Pipes
  • 5,499 Reads 12 Shares
When it comes to being a "STAR" franchise development player, the best keep winning--and they keep working to get better.
  • Helen Bond
  • 6,645 Reads 4 Shares
In case you hadn't noticed, a new generation has begun applying for full- and part-time jobs: Generation Z.
  • Adam Pierno
  • 3,282 Reads 1 Shares
When Jon-Anthony Lui was growing up, he watched closely as his father achieved success in franchising, selling products such as real estate and insurance. But the bright young entrepreneur found his niche when he began working for Tutor Doctor, which offers one-on-one tutoring to children in the home.
  • Debbie Selinsky
  • 6,556 Reads
Technology has become essential to the operation of franchised businesses around the world. This incudes not only operating the actual business, but managing the franchisor-franchisee relationship across country and continent boundaries.
  • William Edwards
  • 15,820 Reads 4 Shares
Pam Harper says she learned at an early age the commitment and tenacity it takes to run a small business. She drew inspiration and strength from observing her own parents toil to make their businesses succeed.
  • Kerry Pipes
  • 5,742 Reads 1 Shares
It's really incredible how much technology continues to evolve! There are so many tools available to assist franchisors with their development plans today, and at CruiseOne integrating technology is an essential part of our development strategy.
  • Franchise Update
  • 4,023 Reads
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