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Franchise Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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McAlister's Deli
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McAlister's Deli
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McAlister's Deli
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When Scott Hilary arrived at Monster Tree Service in 2014, its website was almost primitively basic: one paragraph and one photograph. With that level of online marketing, it's no surprise that the company had just a handful of franchisees.
  • Sara Wykes
  • 5,397 Reads 10 Shares
Grow your system through local-level campaigns
  • Lora Kellogg
  • 6,017 Reads 98 Shares
How to sell to Millennials has become a huge discussion in recent years. They're not instantly loyal to products or companies they like.
  • Shawna Ford
  • 5,775 Reads 31 Shares
Franchising pitches in to help rebuild coastal Texas
  • Eddy Goldberg
  • 4,979 Reads 20 Shares
Social media marketing news you can use. This week: 1) Are AI-driven chatbots in your customer service future?; 2) the top 5 reports every consumer marketer needs; 3) a useful glossary of marketing automation terminology; 4) Domino’s and Ford test self-driving vehicles for pizza delivery.
  • Eddy Goldberg
  • 3,313 Reads 4 Shares
Learn how The Gents Place is using new media for franchisee recruitment.
  • Bret Franson
  • 5,083 Reads 34 Shares
Advertising is not what it was 10 years ago. The pace of change for technology and data accuracy is just beginning to be understood.
  • Darrell Johnson
  • 7,052 Reads 3 Shares
Social media marketing news you can use. This week: 1) Why CMOs should not buy technology; 2) Facebook to stop charging advertisers for accidental clicks; 3) How to turn your brand loyalists into brand advocates; 4) Dunkin' Donuts tests shorter name, streamlined menu.
  • Eddy Goldberg
  • 6,576 Reads 1 Shares
Looking to connect with Millennials online?
  • Shawna Ford
  • 3,943 Reads 1 Shares
Social media marketing news you can use. This week: 1) P&G cuts digital ad spending by $140 million and sales rise!; 2) 10 things not to do when launching a mobile app; 3) 5 steps to improve your mobile app onboarding; 4) Sprint tweaks Verizon with its "Twice the Price" video.
  • Eddy Goldberg
  • 2,930 Reads 1 Shares
How Anytime Fitness and Waxing the City's CMO uses technology to connect with customers
  • Meredith Jurek
  • 7,912 Reads 578 Shares
Dogtopia
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Dogtopia
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Dogtopia
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Social media marketing news you can use. This week: 1) P&G demands more accountability and transparency from digital media; 2) the chatbots are coming - are you ready?; 3) study finds there are only 4 types of Facebook users; and 4) Moe's takes on Chipotle in the "queso wars"
  • Eddy Goldberg
  • 3,166 Reads 2 Shares
How Winmark's director of marketing uses technology to connect with customers
  • Franchise Update
  • 4,966 Reads 1 Shares
Social media marketing news you can use. This week: 1) Online campaigns to attack brands are increasing; 2) Measuring the effectiveness of paid advertising; 3) Tracking and engaging with the mobile generation; 4) New insights now possible from in-app advertising.
  • Eddy Goldberg
  • 3,427 Reads
Franchise marketers gather together at the 2017 Consumer Marketing Conference
  • Eddy Goldberg
  • 4,130 Reads 76 Shares
Social media marketing news you can use. This week: 1) Why CMOs are the next generation of CEOs; 2) State of the mobile customer experience for multi-location brands; 3) 104 facts you don't know about mobile marketing (infographic); 4) New cost-per-revenue platform tracks online to offline sales ROI; and 5) IBM Watson report on 10 key marketing trends.
  • Eddy Goldberg
  • 5,004 Reads 16 Shares
3 ways Firehouse Subs uses email marketing to build its brand
  • Colby Cavanaugh
  • 8,835 Reads 11 Shares
Social media marketing news you can use. This week: 1) Advertisers seek online advertising alternatives to Google and Facebook; 2) Kiosk access at NYC fast-food restaurant draws class-action lawsuit from The American Council of the Blind; 3) Music in restaurants actually does affect sales, says Swedish study; 4) 5 tips on hyperlocal marketing in a mobile world.
  • Eddy Goldberg
  • 8,262 Reads 2 Shares
Social media marketing news you can use. This week: 1) Google's YouTube takes major hit as global advertisers pull ads; 2) Debunking 5 myths about obstacles to sales and marketing alignment; 3) 15 stats about the value and behavior of loyal customers; 4) Texas Applebee's franchisee will accept gift cards, certificates, and coupons from other brands during March.
  • Eddy Goldberg
  • 7,129 Reads
Market research and customer data analytics are front and center for Debbie Gonzalez, chief brand officer at Massage Envy.
  • Kerry Pipes
  • 5,021 Reads 2 Shares
Social media marketing news you can use. This week: 1) Campbell's Soup beta tests new Pinterest tool to spot trends earlier; 2) Email marketing - 14 mistakes to avoid; 3) Twitter - 7 steps to identify your target audience; 4) Facebook updates its Analytics for Apps platform; and 5) Instagram expands the number of photos and videos allowed in its carousel ads.
  • Eddy Goldberg
  • 2,654 Reads
Broken Yolk
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Broken Yolk
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Broken Yolk
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Debbie Gonzalez loves trying new and fresh ways to market a brand. Before moving into franchising with Massage Envy in 2014, she held marketing leadership roles at Kellogg's, Gerber, Herman Miller, and PetSmart.
  • Kerry Pipes
  • 3,379 Reads 1 Shares
Larry Miramontes, VP of Marketing at Always Best Care Senior Services, dishes on 2017 changes to the brand's marketing strategies and tactics.
  • Larry Miramontes
  • 3,823 Reads
Social media marketing news you can use. This week: 1) 4 tools for automating your social media efforts; 2) Social media audits pay off; 3) 6 trends in mobile apps for 2017; 4) What is the "half-life" of your brand's tweets?
  • Daniel Lieberman
  • 2,637 Reads
Social media marketing news you can use. This week: 1) 5 ways to turn connections into customers; 2) 9 predictions on what's hot in YouTube Marketing for 2017; 3) Custom audience retargeting on Facebook; 4) A quick guide to social media etiquette.
  • Daniel Lieberman
  • 2,768 Reads 1,021 Shares
Social media marketing news you can use. This week: 1) How to make Instagram ads work for your brand; 2) Using Twitter lists to narrow your target audience; 3) Pinterest - 6 tips to make your Pins stand out; 4) Wendy's beats down a Twitter troll - with facts!; and 5) What Facebook "sees" in your online photo.
  • Daniel Lieberman
  • 2,891 Reads 1,023 Shares
Sonic's CEO discusses the brand's progress with its consumer-facing technology, refranchising, and focus for 2017.
  • Eddy Goldberg
  • 4,454 Reads 6 Shares
With 2017 right around the corner and social media marketing occupying an ever-larger space in the minds of brand marketers, we took a look around the Internet for what the experts are predicting for the coming year in online marketing. Here's some of what we found.
  • Eddy Goldberg
  • 4,069 Reads
Social media marketing news you can use. This week: 1) Domino's introduces Google Home online ordering; 2) "Alexa, ask Pizza Hut for a pizza."; 3) How Snapchat has revolutionized social networks; 4) How Facebook plans to combat "fake news."
  • Daniel Lieberman & Eddy Goldberg
  • 3,040 Reads
Mobile marketing continues to grow as a vehicle for engaging with customers and attracting new ones. This report from 3Cinteractive reveals where brand marketers plan to invest in mobile in 2017.
  • Eddy Goldberg
  • 3,622 Reads 1 Shares
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