Franchise Marketing
Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.
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Learn how 4 brands are using digital technology, plus tips from a marketing pro
- Sara Wykes
- 7,811 Reads 39 Shares
Local businesses competing for customers' time and attention can improve their chances with these tactics
- Shawna Ford
- 8,478 Reads 5 Shares
8th Franchise Consumer Marketing Conference is coming up in June
- Eddy Goldberg
- 12,243 Reads 4 Shares
Can marketing technology be keeping your team from doing what it does best?
- Kandi O'Connor
- 13,339 Reads 14 Shares
For 2018, what changes will you make to consumer marketing? Huddle House has 3 big ones planned.
- Alison Glenn Delaney
- 4,729 Reads 76 Shares
Social media marketing news you can use. This week: 1) Eric Holm, founder of "Helpings from the Heart" and Golden Corral franchisee, to feed more than 20,000 in event's 25th year; 2) Long John Silver's To Introduce "Drive-Thrus of the Future"; 3) 5 tips on how to reach Hispanic consumers in 2018; 4) Juice It Up! to debut C-store with drive-thru window and self-serve ordering kiosks.
- Eddy Goldberg
- 3,874 Reads 1 Shares
5 ways to improve the quality of your brand’s social media posts
- Alexis Krisay
- 5,162 Reads 23 Shares
Social media marketing news you can use. This week: 1) Can virtual reality make the dreams of CMOs come true?; 2) Search ad spending continues its migration to mobile; 3) There's no such thing as too much email marketing!; 4) Taco Bell's new line of branded clothing targets Gen Z.
- Eddy Goldberg
- 3,498 Reads 18 Shares
When Scott Hilary arrived at Monster Tree Service in 2014, its website was almost primitively basic: one paragraph and one photograph. With that level of online marketing, it's no surprise that the company had just a handful of franchisees.
- Sara Wykes
- 5,470 Reads 10 Shares
Grow your system through local-level campaigns
- Lora Kellogg
- 6,056 Reads 98 Shares
How to sell to Millennials has become a huge discussion in recent years. They're not instantly loyal to products or companies they like.
- Shawna Ford
- 5,809 Reads 31 Shares
Franchising pitches in to help rebuild coastal Texas
- Eddy Goldberg
- 5,017 Reads 20 Shares
Social media marketing news you can use. This week: 1) Are AI-driven chatbots in your customer service future?; 2) the top 5 reports every consumer marketer needs; 3) a useful glossary of marketing automation terminology; 4) Domino’s and Ford test self-driving vehicles for pizza delivery.
- Eddy Goldberg
- 3,352 Reads 4 Shares
Learn how The Gents Place is using new media for franchisee recruitment.
- Bret Franson
- 5,115 Reads 34 Shares
Advertising is not what it was 10 years ago. The pace of change for technology and data accuracy is just beginning to be understood.
- Darrell Johnson
- 7,093 Reads 3 Shares
Social media marketing news you can use. This week: 1) Why CMOs should not buy technology; 2) Facebook to stop charging advertisers for accidental clicks; 3) How to turn your brand loyalists into brand advocates; 4) Dunkin' Donuts tests shorter name, streamlined menu.
- Eddy Goldberg
- 6,604 Reads 1 Shares
Looking to connect with Millennials online?
- Shawna Ford
- 3,976 Reads 1 Shares
Social media marketing news you can use. This week: 1) P&G cuts digital ad spending by $140 million and sales rise!; 2) 10 things not to do when launching a mobile app; 3) 5 steps to improve your mobile app onboarding; 4) Sprint tweaks Verizon with its "Twice the Price" video.
- Eddy Goldberg
- 2,966 Reads 1 Shares
How Anytime Fitness and Waxing the City's CMO uses technology to connect with customers
- Meredith Jurek
- 7,951 Reads 578 Shares
Social media marketing news you can use. This week: 1) P&G demands more accountability and transparency from digital media; 2) the chatbots are coming - are you ready?; 3) study finds there are only 4 types of Facebook users; and 4) Moe's takes on Chipotle in the "queso wars"
- Eddy Goldberg
- 3,193 Reads 2 Shares
How Winmark's director of marketing uses technology to connect with customers
- Franchise Update
- 5,036 Reads 1 Shares
Social media marketing news you can use. This week: 1) Online campaigns to attack brands are increasing; 2) Measuring the effectiveness of paid advertising; 3) Tracking and engaging with the mobile generation; 4) New insights now possible from in-app advertising.
- Eddy Goldberg
- 3,451 Reads
Franchise marketers gather together at the 2017 Consumer Marketing Conference
- Eddy Goldberg
- 4,162 Reads 76 Shares
Social media marketing news you can use. This week: 1) Why CMOs are the next generation of CEOs; 2) State of the mobile customer experience for multi-location brands; 3) 104 facts you don't know about mobile marketing (infographic); 4) New cost-per-revenue platform tracks online to offline sales ROI; and 5) IBM Watson report on 10 key marketing trends.
- Eddy Goldberg
- 5,037 Reads 16 Shares
3 ways Firehouse Subs uses email marketing to build its brand
- Colby Cavanaugh
- 8,882 Reads 11 Shares
Social media marketing news you can use. This week: 1) Advertisers seek online advertising alternatives to Google and Facebook; 2) Kiosk access at NYC fast-food restaurant draws class-action lawsuit from The American Council of the Blind; 3) Music in restaurants actually does affect sales, says Swedish study; 4) 5 tips on hyperlocal marketing in a mobile world.
- Eddy Goldberg
- 8,298 Reads 2 Shares
Social media marketing news you can use. This week: 1) Google's YouTube takes major hit as global advertisers pull ads; 2) Debunking 5 myths about obstacles to sales and marketing alignment; 3) 15 stats about the value and behavior of loyal customers; 4) Texas Applebee's franchisee will accept gift cards, certificates, and coupons from other brands during March.
- Eddy Goldberg
- 7,168 Reads
Market research and customer data analytics are front and center for Debbie Gonzalez, chief brand officer at Massage Envy.
- Kerry Pipes
- 5,058 Reads 2 Shares
Social media marketing news you can use. This week: 1) Campbell's Soup beta tests new Pinterest tool to spot trends earlier; 2) Email marketing - 14 mistakes to avoid; 3) Twitter - 7 steps to identify your target audience; 4) Facebook updates its Analytics for Apps platform; and 5) Instagram expands the number of photos and videos allowed in its carousel ads.
- Eddy Goldberg
- 2,682 Reads
Debbie Gonzalez loves trying new and fresh ways to market a brand. Before moving into franchising with Massage Envy in 2014, she held marketing leadership roles at Kellogg's, Gerber, Herman Miller, and PetSmart.
- Kerry Pipes
- 3,429 Reads 1 Shares
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