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Social media marketing news you can use. This week: local search marketing tips for franchisees; insights from a 19-year-old on social media platforms; Google now more trusted for news than traditional media; and how public Facebook information tells us more about our customers (and ourselves) than we know.
  • Daniel Lieberman
  • 3,961 Reads
What do you look for in a salesperson, and what are the critical elements to building a great sales and development team?
  • Franchise Update
  • 7,751 Reads
How do you identify your ideal customers, and how do you target them effectively with your marketing initiatives?
  • Franchise Update
  • 4,406 Reads 1 Shares
In the restaurant world, if you survive 3 years, you have essentially beaten the odds. Before rebranding to Old Chicago Pizza & Taproom in 2013, Old Chicago Pizza & Pasta had a successful 37-year history that served three generations of guests.
  • Mike Mrlik
  • 4,603 Reads 1 Shares
When evaluating a brand, experienced operators have two big advantages over first-time prospects. First, they know what questions to ask. Second, most of the time they know what a good answer looks like.
  • Darrell Johnson
  • 6,837 Reads
Golden Corral franchisee uses a people-centered formula that brings success to his business and fuels his desire to give back to his community.
  • Multi-Unit Franchisee
  • 13,712 Reads 3 Shares
New energy management systems can provide significant financial benefits and operational efficiencies. Here's how multi-unit franchisees can benefit.
  • James Walton
  • 9,807 Reads 1 Shares
Building an effective multi-unit sales strategy takes commitment, time, and changes to your FDD.
  • Marc Kiekenapp
  • 7,642 Reads
Remembering Marc Alan Kiekenapp, 1952 - 2014
  • Gary Gardner & Therese Thilgen
  • 5,741 Reads 2 Shares
Franchisees testify before Senate committee that recent actions by the NLRB would significantly undermine their ability to operate and sustain their businesses - potentially forcing them to close down.
  • Multi-Unit Franchisee
  • 6,071 Reads
Valvoline Instant Oil Change franchisee Don Smith is getting bigger and better, and "killing the competition."
  • Multi-Unit Franchisee
  • 7,713 Reads 1 Shares
MSA Worldwide
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MSA Worldwide
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MSA Worldwide
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Diana Hovey, CMO at Corner Bakery Cafe, opens up about having the best job in the company, the importance of having a "personal touch" in franchisee recruitment, the brand's social media success, and much more.
  • Kerry Pipes
  • 4,159 Reads
Social media marketing news you can use. This week: using Yelp to boost local search results, off-season sales and marketing ideas, mobile wallets and the cashless society, Google Glass takes a break to retool, social engagement numbers and Super Bowl predictions.
  • Daniel Lieberman
  • 3,950 Reads
At age 64, ServiceMaster/Furniture Medic franchisee Paul Berg is on the grow again. He just added a new territory and is not planning to stop growing anytime soon.
  • Multi-Unit Franchisee
  • 6,792 Reads
Business entrepreneurs and leaders will always encounter challenges. But they can forge ahead with skills like caring, courage, confidence, competence and commitment.
  • Marsha Friedman
  • 8,881 Reads 1 Shares
Top 10 trends in franchise lead generation, from the Franchise Performance Group, points the way to increased franchise sales in 2015.
  • Thomas Scott and Joe Mathews
  • 12,771 Reads
2015 AFDR highlights: recruitment budgets and spending (where the money goes), based on responses from 139 franchise brands.
  • Eddy Goldberg
  • 5,337 Reads
Throughout modern history, periods of heightened innovation and technological advance were followed by a relatively radical step up in the human condition as new industries, processes, routines, and services became commonplace.
  • Carol M. Schleif
  • 11,285 Reads
New report says franchise businesses projected to again grow faster than the rest of the economy in 2015.
  • Multi-Unit Franchisee
  • 12,757 Reads 20 Shares
Watermill Express franchisee sells purified water while staying actively involved and giving back routinely his community.
  • Multi-Unit Franchisee
  • 6,845 Reads
Digital payment technology (eWallets) are here - and growing. See how they can benefit your brand and strengthen your relationships with customers.
  • Bradley Wilkes
  • 4,406 Reads 1,014 Shares
Dine Brands Global, Inc.
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Dine Brands Global, Inc.
SPONSORED CONTENT
Dine Brands Global, Inc.
SPONSORED CONTENT
Social media marketing news you can use. This week: local search marketing, Instagram overtakes Twitter (in numbers), Tumblr overtakes Instagram (in growth), and an entertaining infographical history of famous brand slogans.
  • Daniel Lieberman
  • 6,631 Reads
Historically in franchising, real estate was coveted as a key strategic asset. Most franchisees overwhelmingly preferred to acquire the real estate as part of any new development and/or acquisition they were contemplating.
  • Dean Zuccarello
  • 8,075 Reads
Army veteran Jim Lager turns to franchising model where he prefers a hands-on approach, streamlined systems, and a drive to teach others.
  • Multi-Unit Franchisee
  • 10,603 Reads
Multi-unit franchisees will face certain challenges this year, but with the proper preparation and a little extra effort, you can breeze right past them towards success.
  • Chuck Pistor
  • 6,329 Reads
Miracle Method President Chuck Pistor takes a look at what will help and hurt franchise sales and system growth in 2015.
  • Chuck Pistor
  • 6,054 Reads
2015 AFDR highlights: top sales producers and top Internet sales producers by category show where franchise sales came from, with data from 2010 through 2014.
  • Eddy Goldberg
  • 3,478 Reads
Alvaro Garcia already has 21 Jersey Mike's Subs locations in Southern California under his belt. And now he is in the midst of an aggressive 70-store development plan that matches an equally fierce work ethic.
  • Multi-Unit Franchisee
  • 16,258 Reads 16 Shares
This year's annual CFA Day Forum will be in Washington, D.C. from March 24-25 at the Omni Shoreham.
  • Multi-Unit Franchisee
  • 6,485 Reads 33 Shares
A conversation with Jason Silfies, vice president of marketing and technology at Coldwell Banker Real Estate, on three critical marketing misperceptions - and how to fix them.
  • Philip St. Jacques
  • 6,679 Reads 12 Shares
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