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Previously, we discussed the importance of marketing to succeed in your franchise business. In this article, we dig into specific tactics, resources, and suggestions for attracting and retaining customers.
  • Eddy Goldberg
  • 57,976 Reads 46 Shares
Fast-growing ZIPS Dry Cleaners often draws comparisons to Planet Fitness for shaking up an industry with a same-day, one-price model.
  • Helen Bond
  • 9,362 Reads 12 Shares
By now, bitcoin has become a household word. The idea of a digital, unregulated "cryptocurrency" elicits strong responses. Some have heralded bitcoin as revolutionary. Others, such as JPMorgan Chase CEO Jamie Dimon, denounced it as a "fraud." But in January of this year, Dimon walked that comment back, and declared, “The blockchain is real.” Why the change?
  • Joyce Mazero and William Sentell
  • 21,607 Reads 25 Shares
Multi-unit El Pollo Loco franchisee opens the brand's first location in Santa Rosa, California.
  • Multi-Unit Franchisee
  • 9,482 Reads 13 Shares
If you have to ask yourself if you're difficult to work for than you probably are. How to overcome ego-driven leadership problems.
  • Dan Iosue
  • 5,826 Reads 40 Shares
Grand openings at Wayback Burgers ensure franchisees connect with the local market
  • Kandi O'Connor
  • 10,999 Reads 22 Shares
Facebook changes driving you bonkers? Try these helpful tips from SocialJoey!
  • Jack Monson & Mike McDowell
  • 7,126 Reads 51 Shares
Absent an economic shock, we should have continued expansion this year and into next.
  • Darrell Johnson
  • 6,044 Reads 5 Shares
If you love animals, enjoy working with people, and would like to be your own boss, investing in a pet franchise can be a fulfilling, enjoyable, and financially rewarding career. You’ll be helping both animals and their owners while doing something you enjoy tremendously.
  • Emma Pearson
  • 19,054 Reads 33 Shares
The marketing skills you'll need to grow your franchise business vary with the type of business you're in – as well as where and how you do business. Food, retail, and service businesses each require different marketing skills; storefront, mobile, and home-based businesses mean different approaches to finding customers; and the ways to attract customers are not the same for different industries or sectors (restaurants, senior care, or home repair service, for example).
  • Eddy Goldberg
  • 26,188 Reads 18 Shares
Kamal Singh worked as a cashier at McDonald's, delivered sub sandwiches, opened his own Lenny's Subs shop, began adding other franchise brands.
  • Kerry Pipes
  • 11,460 Reads 25 Shares
Potbelly Sandwich Works
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Potbelly Sandwich Works
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Potbelly Sandwich Works
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Arizona-Based Arby's Multi-Unit Operator Opening Brand's First New 'Fast-Crafted Style' Restaurant in Tucson Area.
  • Kerry Pipes
  • 8,435 Reads 24 Shares
Two NFL Players Team Up To Bring Additional Jamba Juice Locations to Washington, DC Market
  • Kerry Pipes
  • 4,544 Reads 11 Shares
In 2015, I reported on the increasing use of technology in international franchising. Today, technology has become even more essential to the operation of franchised businesses around the world. Global use of technology in franchising includes franchise management, development, operations, training, social media, mobile pay, online delivery apps, marketing, and web-based POS systems.
  • William Edwards
  • 7,221 Reads 17 Shares
Development learns to play well with operations at Kids First Swim Schools
  • Gary Roth
  • 3,130 Reads 2 Shares
In what ways does your development department work alongside your operations department to enhance the recruitment process?
  • Franchise Update
  • 5,993 Reads 1 Shares
China is hot, as is much of Asia. So is Latin America. Hot for what? For expansion-minded U.S. franchise brands seeking growth opportunities. In a trend that accelerated with the onset of the Great Recession, U.S. franchisors have been looking overseas with greater focus for the past three-plus years.
  • Eddy Goldberg
  • 27,217 Reads 3 Shares
How many times have you heard, "A smile is free. It costs absolutely nothing to give but can mean the world to the person who receives it?"
  • John DiJulius
  • 8,047 Reads 34 Shares
Now may be the ideal time to invest in a home services franchise for multiple reasons. Spending on home renovations and repairs is expected to stay strong according to the Leading Indicator of Remodeling Activity (LIRA) report by the Remodeling Futures Program at the Joint Center for Housing Studies of Harvard University.
  • Emma Pearson
  • 21,082 Reads 119 Shares
Checkers & Rally's Franchisees Turning to Brand's New 'Modular' Design Concept Enabling Them To Build More Quickly and at Lower Cost.
  • Multi-Unit Franchisee
  • 5,599 Reads 28 Shares
Facing the Challenges Related to Partnerships, Family, and Children Entering Into A Business Operation.
  • Jeff Bannon
  • 5,382 Reads 13 Shares
Subway
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Subway
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Subway
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If you couldn't make it to FCMC this year, here's a highlight reel.
  • Eddy Goldberg
  • 3,852 Reads 38 Shares
Social media marketing news you can use. This week: 1) How 5 restaurant brands are using digital tech; 2) Hank and Harry's Delicatessen's CEO dishes on how its mobile app is bringing in the Millennials; 3) 21 social media marketing stats to know (plus a bonus #22); and 4) solving an email deliverability mystery!
  • Eddy Goldberg
  • 5,265 Reads 4 Shares
To be a professional disruptor, you must be willing to take risks. This means you must be willing to fail.
  • John DiJulius
  • 7,565 Reads 8 Shares
As the American economy staggered in the last few years of the 21st century's first decade, many U.S.-based franchisors began to search for growth opportunities overseas, casting a serious eye at international expansion. And from overseas, foreign-based franchisors saw depressed U.S. real estate prices and increased availability of prime locations as an opportunity to penetrate the U.S. market and establish a beachhead with American consumers.
  • Eddy Goldberg
  • 27,523 Reads 5 Shares
Eric Holm has graced the pages of this magazine before. We first profiled him in these pages in 2013, then recognized him with our 2015 Noble Cause MVP Award and profiled him again.
  • Kerry Pipes
  • 14,572 Reads 6 Shares
Fazoli's Multi-Unit Franchisee Bringing the Brand's Second Location to the state of Arkansas.
  • Multi-Unit Franchisee
  • 7,498 Reads 13 Shares
Planet Fitness Multi-Unit Operator Acquires Clubs in Alabama and Virginia with Plans to Open Additional Units in the Markets.
  • Multi-Unit Franchisee
  • 8,979 Reads 7 Shares
If your goal is to open your own business and you love animals, owning a pet franchise will enable you to have a business that benefits animals - the best of both worlds!
  • Emma Pearson
  • 19,671 Reads 70 Shares
A statistically based analysis of Roark's acquisitions shows more growth in unit revenues than in number of units
  • Peter Schwarzer
  • 15,070 Reads 108 Shares
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