Franchisor Articles by Franchising.com

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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Millennials just might be your perfect (and overlooked!) franchisees.
  • Andrea Brandon
  • 4,701 Reads 10 Shares
What your customers experience beats your marketing every time.
  • Jack Mackey
  • 4,135 Reads 54 Shares
Latest news and advice as COVID-19 begins its spread across the U.S.
  • Eddy Goldberg
  • 4,174 Reads 17 Shares
In an era of data overload, choosing which KPIs to track can be overwhelming. Here's how brands are turning KPIs in ROI.
  • Helen Bond
  • 5,223 Reads 27 Shares
We asked CMOs how their marketing team's "personal touch" helps their brand with franchise sales and development.
  • Eddy Goldberg
  • 4,020 Reads 5 Shares
Here's a handy, helpful list of conversational "Nevers & Always" tips for building better relationships.
  • John DiJulius
  • 5,069 Reads 1 Shares
Have you considered refranchising lately? It just might be time.
  • Jan Gilbert
  • 7,520 Reads 21 Shares
Upcoming book on "future shaping" is a guidebook for leadership in an increasingly unpredictable world.
  • Niamh O’Keeffe
  • 6,792 Reads 5 Shares
Get your business through tough times with the "5 C's."
  • Marsha Friedman
  • 4,015 Reads 41 Shares
We asked 8 franchise CEOs, after all their many successes, if they had any regrets.
  • Eddy Goldberg
  • 3,474 Reads 10 Shares
Cruise Planners America, with more than 2,500 agents, was the idea of one woman, Michelle Fee.
  • Kerry Pipes
  • 5,551 Reads 9 Shares
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How omnichannel consumers are shaking up franchisors' retail and real estate strategies - and how brands are adapting.
  • Carl Jenkins
  • 4,292 Reads 9 Shares
Annual Franchise Marketing Report looks into how brands measure the customer experience.
  • Eddy Goldberg
  • 3,414 Reads 42 Shares
A special look ahead to franchise consumer marketing in 2020 – plus, news, trends, marketing technology, innovations, and CMO news.
  • Eddy Goldberg
  • 2,853 Reads 2 Shares
We asked franchise marketing leaders how a "personal touch" helps their brand connect with franchisee prospects.
  • Eddy Goldberg
  • 3,531 Reads 7 Shares
Food carts and trucks are an inexpensive way for food brands to expand their reach, test new markets, and experiment with innovation
  • James Meeks
  • 6,349 Reads 13 Shares
Going on 32, Fazoli's has refreshed its brand, introduced new prototypes, and is ready for today's changing marketplace.
  • Doug Bostick
  • 5,312 Reads 13 Shares
At 40-year-old Sylvan Learning, CMO Amy Przywara is passionate about helping children learn.
  • Kerry Pipes
  • 3,675 Reads 2 Shares
A look into potential remedies for franchising's structural problems.
  • Michael Seid
  • 3,648 Reads 5 Shares
Women have more opportunities to excel and lead franchise brands today than ever before.
  • Kerry Pipes
  • 3,771 Reads 158 Shares
These tips on scaling your business will help you grow your company faster and more easily. (Note: It still won’t be easy!)
  • Shawn Burcham
  • 3,409 Reads 3 Shares
Angry Crab Shack
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Welcome to “Good News!” – our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, trends, milestones, and other news about franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,243 Reads 5 Shares
We asked 8 franchise CEOs, “What has been your greatest success?”
  • Eddy Goldberg
  • 6,567 Reads 11 Shares
With so many choices, what is the best strategy for positioning your brand in 2020?
  • Karen M. Wenning
  • 6,463 Reads 40 Shares
Continental Cablevision founder and Stanford Professor Irv Grousbeck on the power of “I don’t know” for business leaders
  • Eddy Goldberg
  • 3,189 Reads 3 Shares
We asked franchise marketing leaders about their marketing team and the role each person or group plays
  • Eddy Goldberg
  • 6,109 Reads 33 Shares
If you don't want to be a franchise, don't do these 3 things!
  • Craig J. Knobbe
  • 11,955 Reads 28 Shares
FBR study shows the gender pay gap is real in franchising; plus call for entries for 2020 for the Franchising@WORK Awards.
  • Michelle Rowan
  • 3,286 Reads 6 Shares
Highlights from Franchise Update's 2020 Annual Franchise Development Report: Sales Closing Ratios.
  • Eddy Goldberg
  • 3,502 Reads 2 Shares
We asked franchise CEOs how they measure success.
  • Eddy Goldberg
  • 4,038 Reads 8 Shares
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