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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

DOL issues final joint employer rule, reverting back to pre-Obama definitions.
  • Franchise Update
  • 4,308 Reads 11 Shares
Questions and more questions for founders considering franchising their concept, from Anne Huntington at Huntington Learning Center.
  • Anne Huntington
  • 8,165 Reads 42 Shares
Welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, trends, milestones, and other news about franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,508 Reads 5 Shares
We asked franchise CEOs about trends in their industries that could affect their brand - for better or for worse.
  • Eddy Goldberg
  • 4,769 Reads 19 Shares
1st-ever Annual Franchise Marketing Report looks into where brands advertise on social media.
  • Eddy Goldberg
  • 3,403 Reads 8 Shares
We asked franchise marketing leaders to discuss their core consumer marketing strategies and objectives.
  • Eddy Goldberg
  • 4,440 Reads 18 Shares
Two writers look at the worst marketing and adtech buzzwords of 2018 and 2019.
  • Eddy Goldberg
  • 4,639 Reads 37 Shares
Advice for new franchisors on awarding their first franchises.
  • Kay Ainsley
  • 5,254 Reads 16 Shares
4 essential elements for improving your franchisor-franchisee relationships.
  • Mark Cottle
  • 12,796 Reads 79 Shares
What marketing KPIs are most important to the Melt Shop as it continues to expand?
  • Aarti Mehta
  • 3,927 Reads 42 Shares
Highlights from Franchise Update's 2020 Annual Franchise Development Report - Measuring the effectiveness of your development budget and spend.
  • Eddy Goldberg
  • 2,733 Reads 6 Shares
Dine Brands Global, Inc.
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Dine Brands Global, Inc.
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Dine Brands Global, Inc.
SPONSORED CONTENT
We asked franchise CEOs if the economy has changed their goals for the company - and if so, how?
  • Eddy Goldberg
  • 3,749 Reads 13 Shares
If your brand is overlooking Gen X's 65 million consumers at the peak of their earning power, that would be a costly mistake.
  • Andrea Brandon
  • 6,385 Reads 99 Shares
First-ever Annual Franchise Marketing Report establishes benchmarks for franchise consumer marketers.
  • Eddy Goldberg
  • 5,310 Reads 98 Shares
2020 perspectives on international franchise development opportunities.
  • William Edwards
  • 12,628 Reads 86 Shares
3 coming trends in 2020 for franchise real estate developers.
  • Tim Linderman
  • 6,764 Reads 40 Shares
Franchise Update's annual Mystery Shopping Survey digs into franchise recruitment practices from mobile to websites, social media to franchisee satisfaction.
  • Kerry Pipes and Helen Bond
  • 6,149 Reads 13 Shares
Inaugural Annual Franchise Marketing Report establishes benchmarks for digital marketing budget spending and effectiveness.
  • Eddy Goldberg
  • 6,213 Reads 38 Shares
Customer complaints can be your brand's best friend - if you respond quickly, make it right, and fix the problem.
  • Alex Zlatin
  • 7,334 Reads 22 Shares
A special year-end look back at 2019 – and ahead to 2020 – plus news, trends, innovations, and CMO news.
  • Eddy Goldberg
  • 3,114 Reads 4 Shares
We asked franchise marketing leaders how they measure marketing results and effectiveness.
  • Eddy Goldberg
  • 5,296 Reads 40 Shares
Tropical Smoothie Cafe
SPONSORED CONTENT
Tropical Smoothie Cafe
SPONSORED CONTENT
Tropical Smoothie Cafe
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Show, don't tell franchisee prospects the benefit of signing with your brand.
  • Evan Hackel
  • 4,363 Reads 12 Shares
Fresh on the heels of the annual Franchise Leadership & Development Conference (FLDC) is the best time to capture the excitement of what went down in Atlanta this October.
  • Kerry Pipes
  • 3,655 Reads 3 Shares
Operations and marketing working together will produce improved results.
  • Sue Morgan
  • 3,767 Reads 4 Shares
Franchise Business Review's 2020 Franchising@WORK Awards is now accepting entries.
  • Ali Forman
  • 3,509 Reads 3 Shares
Welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, trends, milestones, and other news about franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,475 Reads 4 Shares
We asked franchise CEOs what their long-term goals are for their system.
  • Eddy Goldberg
  • 6,012 Reads 33 Shares
With hard work and sacrifice, Ron Holt, founder of Two Maids & A Mop, has turned his youthful dream into a growing enterprise.
  • Kerry Pipes
  • 8,283 Reads 15 Shares
2019 STAR Awards recognize the best in franchise recruitment practices.
  • Sara Wykes
  • 6,507 Reads 90 Shares
Inaugural Annual Franchise Marketing Report establishes benchmarks for marketing budget spending and effectiveness.
  • Eddy Goldberg
  • 5,055 Reads 17 Shares
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