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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

These tips on scaling your business will help you grow your company faster and more easily. (Note: It still won’t be easy!)
  • Shawn Burcham
  • 3,362 Reads 3 Shares
Welcome to “Good News!” – our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, trends, milestones, and other news about franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,192 Reads 5 Shares
We asked 8 franchise CEOs, “What has been your greatest success?”
  • Eddy Goldberg
  • 6,496 Reads 11 Shares
With so many choices, what is the best strategy for positioning your brand in 2020?
  • Karen M. Wenning
  • 6,387 Reads 40 Shares
Continental Cablevision founder and Stanford Professor Irv Grousbeck on the power of “I don’t know” for business leaders
  • Eddy Goldberg
  • 3,150 Reads 3 Shares
We asked franchise marketing leaders about their marketing team and the role each person or group plays
  • Eddy Goldberg
  • 6,018 Reads 33 Shares
If you don't want to be a franchise, don't do these 3 things!
  • Craig J. Knobbe
  • 11,800 Reads 28 Shares
FBR study shows the gender pay gap is real in franchising; plus call for entries for 2020 for the Franchising@WORK Awards.
  • Michelle Rowan
  • 3,236 Reads 6 Shares
Highlights from Franchise Update's 2020 Annual Franchise Development Report: Sales Closing Ratios.
  • Eddy Goldberg
  • 3,473 Reads 2 Shares
We asked franchise CEOs how they measure success.
  • Eddy Goldberg
  • 3,972 Reads 8 Shares
We asked Massage Heights and Prose how their brand is successfully engaging social media influencers.
  • Franchise Update
  • 6,924 Reads 30 Shares
Vocelli Pizza
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Vocelli Pizza
SPONSORED CONTENT
Vocelli Pizza
SPONSORED CONTENT
Annual Franchise Marketing Report looks at how (and if!) brands monitor and manage local spending by franchisees.
  • Eddy Goldberg
  • 4,036 Reads 11 Shares
A special look ahead to franchise consumer marketing in 2020 – plus, news, trends, marketing technology, innovations, and CMO news.
  • Eddy Goldberg
  • 2,882 Reads 2 Shares
What marketing KPIs are most important to McAlister's Deli?
  • Natalia Franco
  • 5,828 Reads 99 Shares
We asked franchise marketing leaders how they create a customer-centric marketing and brand philosophy.
  • Eddy Goldberg
  • 4,318 Reads 5 Shares
DOL issues final joint employer rule, reverting back to pre-Obama definitions.
  • Franchise Update
  • 4,349 Reads 11 Shares
Questions and more questions for founders considering franchising their concept, from Anne Huntington at Huntington Learning Center.
  • Anne Huntington
  • 8,219 Reads 42 Shares
Welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, trends, milestones, and other news about franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,545 Reads 5 Shares
We asked franchise CEOs about trends in their industries that could affect their brand - for better or for worse.
  • Eddy Goldberg
  • 4,825 Reads 19 Shares
1st-ever Annual Franchise Marketing Report looks into where brands advertise on social media.
  • Eddy Goldberg
  • 3,414 Reads 8 Shares
We asked franchise marketing leaders to discuss their core consumer marketing strategies and objectives.
  • Eddy Goldberg
  • 4,479 Reads 18 Shares
Marco's Pizza®
SPONSORED CONTENT
Marco's Pizza®
SPONSORED CONTENT
Marco's Pizza®
SPONSORED CONTENT
Two writers look at the worst marketing and adtech buzzwords of 2018 and 2019.
  • Eddy Goldberg
  • 4,653 Reads 37 Shares
Advice for new franchisors on awarding their first franchises.
  • Kay Ainsley
  • 5,297 Reads 16 Shares
4 essential elements for improving your franchisor-franchisee relationships.
  • Mark Cottle
  • 12,843 Reads 79 Shares
What marketing KPIs are most important to the Melt Shop as it continues to expand?
  • Aarti Mehta
  • 3,945 Reads 42 Shares
Highlights from Franchise Update's 2020 Annual Franchise Development Report - Measuring the effectiveness of your development budget and spend.
  • Eddy Goldberg
  • 2,750 Reads 6 Shares
We asked franchise CEOs if the economy has changed their goals for the company - and if so, how?
  • Eddy Goldberg
  • 3,778 Reads 13 Shares
If your brand is overlooking Gen X's 65 million consumers at the peak of their earning power, that would be a costly mistake.
  • Andrea Brandon
  • 6,434 Reads 99 Shares
First-ever Annual Franchise Marketing Report establishes benchmarks for franchise consumer marketers.
  • Eddy Goldberg
  • 5,353 Reads 98 Shares
2020 perspectives on international franchise development opportunities.
  • William Edwards
  • 12,728 Reads 86 Shares
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