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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Here's a handy, helpful list of conversational "Nevers & Always" tips for building better relationships.
  • John DiJulius
  • 4,954 Reads 1 Shares
Have you considered refranchising lately? It just might be time.
  • Jan Gilbert
  • 7,317 Reads 21 Shares
Upcoming book on "future shaping" is a guidebook for leadership in an increasingly unpredictable world.
  • Niamh O’Keeffe
  • 6,549 Reads 5 Shares
Get your business through tough times with the "5 C's."
  • Marsha Friedman
  • 3,953 Reads 41 Shares
We asked 8 franchise CEOs, after all their many successes, if they had any regrets.
  • Eddy Goldberg
  • 3,306 Reads 10 Shares
Cruise Planners America, with more than 2,500 agents, was the idea of one woman, Michelle Fee.
  • Kerry Pipes
  • 5,452 Reads 9 Shares
How omnichannel consumers are shaking up franchisors' retail and real estate strategies - and how brands are adapting.
  • Carl Jenkins
  • 4,252 Reads 9 Shares
Annual Franchise Marketing Report looks into how brands measure the customer experience.
  • Eddy Goldberg
  • 3,346 Reads 42 Shares
A special look ahead to franchise consumer marketing in 2020 – plus, news, trends, marketing technology, innovations, and CMO news.
  • Eddy Goldberg
  • 2,789 Reads 2 Shares
We asked franchise marketing leaders how a "personal touch" helps their brand connect with franchisee prospects.
  • Eddy Goldberg
  • 3,450 Reads 7 Shares
Food carts and trucks are an inexpensive way for food brands to expand their reach, test new markets, and experiment with innovation
  • James Meeks
  • 6,225 Reads 13 Shares
Wienerschnitzel
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Wienerschnitzel
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Wienerschnitzel
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Going on 32, Fazoli's has refreshed its brand, introduced new prototypes, and is ready for today's changing marketplace.
  • Doug Bostick
  • 5,133 Reads 13 Shares
At 40-year-old Sylvan Learning, CMO Amy Przywara is passionate about helping children learn.
  • Kerry Pipes
  • 3,539 Reads 2 Shares
A look into potential remedies for franchising's structural problems.
  • Michael Seid
  • 3,537 Reads 5 Shares
Women have more opportunities to excel and lead franchise brands today than ever before.
  • Kerry Pipes
  • 3,652 Reads 158 Shares
These tips on scaling your business will help you grow your company faster and more easily. (Note: It still won’t be easy!)
  • Shawn Burcham
  • 3,336 Reads 3 Shares
Welcome to “Good News!” – our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, trends, milestones, and other news about franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,162 Reads 5 Shares
We asked 8 franchise CEOs, “What has been your greatest success?”
  • Eddy Goldberg
  • 6,458 Reads 11 Shares
With so many choices, what is the best strategy for positioning your brand in 2020?
  • Karen M. Wenning
  • 6,341 Reads 40 Shares
Continental Cablevision founder and Stanford Professor Irv Grousbeck on the power of “I don’t know” for business leaders
  • Eddy Goldberg
  • 3,133 Reads 3 Shares
We asked franchise marketing leaders about their marketing team and the role each person or group plays
  • Eddy Goldberg
  • 5,952 Reads 33 Shares
Vocelli Pizza
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Vocelli Pizza
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Vocelli Pizza
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If you don't want to be a franchise, don't do these 3 things!
  • Craig J. Knobbe
  • 11,694 Reads 28 Shares
FBR study shows the gender pay gap is real in franchising; plus call for entries for 2020 for the Franchising@WORK Awards.
  • Michelle Rowan
  • 3,218 Reads 6 Shares
Highlights from Franchise Update's 2020 Annual Franchise Development Report: Sales Closing Ratios.
  • Eddy Goldberg
  • 3,453 Reads 2 Shares
We asked franchise CEOs how they measure success.
  • Eddy Goldberg
  • 3,938 Reads 8 Shares
We asked Massage Heights and Prose how their brand is successfully engaging social media influencers.
  • Franchise Update
  • 6,881 Reads 30 Shares
Annual Franchise Marketing Report looks at how (and if!) brands monitor and manage local spending by franchisees.
  • Eddy Goldberg
  • 4,002 Reads 11 Shares
A special look ahead to franchise consumer marketing in 2020 – plus, news, trends, marketing technology, innovations, and CMO news.
  • Eddy Goldberg
  • 2,857 Reads 2 Shares
What marketing KPIs are most important to McAlister's Deli?
  • Natalia Franco
  • 5,799 Reads 99 Shares
We asked franchise marketing leaders how they create a customer-centric marketing and brand philosophy.
  • Eddy Goldberg
  • 4,275 Reads 5 Shares
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