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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

A message from IFA Chair Catherine Monson on recovery, reopening, and what the IFA is doing to support franchising on the legislative front
  • Catherine Monson
  • 6,167 Reads 46 Shares
Veteran multi-brand franchisee Mitch Cohen has seen sales at his Jersey Mike’s Subs locations fall 25% since mid-March. He’s countered with discounts, and has gone above and beyond to support his employees and their families. He’s also signed a 6-unit agreement with Sola Salon Studios and is a co-founder of Performax Franchisee Advisors.
  • 4,167 Reads 4 Shares
Resale and transfers likely to increase – here’s how to set up a proactive resale program and strengthen your system
  • Grant Kreutzer
  • 4,879 Reads 9 Shares
90-unit Denny's franchisee Dawn Lafreeda talks about her business surviving Covid-19
  • Multi-Unit Franchisee
  • 10,576 Reads 55 Shares
Franchise brands are trying a little bit of everything to help their supply chains keep up with demand during Covid-19
  • Joyce Mazero and Emily Doan
  • 9,765 Reads 36 Shares
Covid-19’s impact on real estate has caused Freddy’s Frozen Custard & Steakburgers to reevaluate its strategy
  • Franchise Update Media
  • 4,556 Reads 53 Shares
Hungry Howie’s shifts its consumer marketing during Covid-19 to emphasize “Safety First” with touchless delivery and curbside pickup
  • Franchise Update Media
  • 4,880 Reads 40 Shares
Business goes on at Junk King, with increased safety procedures and a renewed commitment to supporting its communities
  • Franchise Update Media
  • 3,436 Reads 33 Shares
At Chronic Tacos, CEO Michael Mohammed is prioritizing the health, safety, and well-being of employees, franchisees, customers, and community
  • Franchise Update Media
  • 2,880 Reads 2 Shares
As brands reopen, they must focus on local differences and use system-wide technology 
  • Gabby Wong
  • 4,899 Reads 65 Shares
Start making plans to attend the new Franchise Leadership & Growth Conference this October in Atlanta
  • Franchise Update Media
  • 3,957 Reads 8 Shares
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With so many businesses shut down by Covid-19, this 5-point set of metrics can help you assess your brand’s franchise development efforts
  • Art Coley
  • 4,623 Reads 48 Shares
In times of crisis, CEOs must step up and lead, says Tint Word CEO Charles Bonfiglio
  • Charles Bonfiglio
  • 6,683 Reads 78 Shares
Wild Birds Unlimited is staying in “high contact” mode with franchisee prospects during Covid-19
  • Franchise Update Media
  • 5,470 Reads 56 Shares
Multi-unit franchisee Aspen Ricks (Children’s Lighthouse) shares what she’s doing to survive Covid-19
  • Kerry Pipes
  • 3,487 Reads 35 Shares
7 ways to avoid making critical leadership mistakes during a crisis.
  • Niamh O'Keeffe
  • 5,145 Reads 74 Shares
Localized marketing and advertising will be key in a phased approach to reopening businesses across the U.S.
  • Matt Powell
  • 5,166 Reads 145 Shares
As states begin to relax their shelter-in-place restrictions, reopening will require navigating many complicated new rules and new ways of thinking
  • John Teza
  • 4,066 Reads 20 Shares
As businesses transition from lockdown to reopening, customer experience guru John DiJulius provides tips on creating future demand now
  • John DiJulius
  • 5,630 Reads 57 Shares
How a 32-year-old franchisee with almost 60 snack-brand units is dealing with Covid-19
  • Franchise Update Media
  • 4,829 Reads 40 Shares
A 6-step approach to franchise recruitment during Covid-19
  • Art Coley
  • 4,067 Reads 12 Shares
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Two Men and a Truck multi-unit operator Brooke Wilson tells what she’s doing to get through Covid-19
  • Franchise Update Media
  • 4,904 Reads 79 Shares
As Congress launches its next financial rescue program, BoeFly’s CEO provides his thoughts on what franchisees can do to improve their odds of receiving PPP funding
  • Kerry Pipes & Eddy Goldberg
  • 5,507 Reads 15 Shares
In part 3 on the state of franchise development and lead generation, Scorpion looks at what franchise development will look like in a post-Covid-19 world
  • Justin Mink
  • 6,605 Reads 50 Shares
5 ways Covid-19 is changing what customers expect when they call your brand
  • Jayson Pearl
  • 7,668 Reads 194 Shares
Goldfish Swim School is working hard to support its marketing programs, franchisees, and customers during Covid-19
  • Franchise Update Media
  • 4,676 Reads 8 Shares
What You Need To Know About Filing A Claim For Business Interruption Insurance.
  • Joseph W. Lesovitz
  • 5,465 Reads 31 Shares
What are you doing now to assess – and change – your franchise development strategy for life after Covid-19?
  • Jeff Sturgis
  • 8,403 Reads 205 Shares
With so many retail stores shut down, it’s time for franchisees and landlords to help each other get through Covid-19 by cooperating and looking to the long term
  • Rocco Fiorentino
  • 5,763 Reads 150 Shares
In part 2 on the state of franchise development and lead generation, Scorpio takes a deeper dive into the results of organic traffic and paid ads in March
  • Justin Mink
  • 9,691 Reads 74 Shares
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