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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Questions and more questions for founders considering franchising their concept, from Anne Huntington at Huntington Learning Center.
  • Anne Huntington
  • 8,043 Reads 42 Shares
Welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, trends, milestones, and other news about franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,466 Reads 5 Shares
We asked franchise CEOs about trends in their industries that could affect their brand - for better or for worse.
  • Eddy Goldberg
  • 4,711 Reads 19 Shares
1st-ever Annual Franchise Marketing Report looks into where brands advertise on social media.
  • Eddy Goldberg
  • 3,384 Reads 8 Shares
We asked franchise marketing leaders to discuss their core consumer marketing strategies and objectives.
  • Eddy Goldberg
  • 4,402 Reads 18 Shares
Two writers look at the worst marketing and adtech buzzwords of 2018 and 2019.
  • Eddy Goldberg
  • 4,600 Reads 37 Shares
Advice for new franchisors on awarding their first franchises.
  • Kay Ainsley
  • 5,184 Reads 16 Shares
4 essential elements for improving your franchisor-franchisee relationships.
  • Mark Cottle
  • 12,694 Reads 79 Shares
What marketing KPIs are most important to the Melt Shop as it continues to expand?
  • Aarti Mehta
  • 3,876 Reads 42 Shares
Highlights from Franchise Update's 2020 Annual Franchise Development Report - Measuring the effectiveness of your development budget and spend.
  • Eddy Goldberg
  • 2,706 Reads 6 Shares
We asked franchise CEOs if the economy has changed their goals for the company - and if so, how?
  • Eddy Goldberg
  • 3,709 Reads 13 Shares
MSA Worldwide
SPONSORED CONTENT
MSA Worldwide
SPONSORED CONTENT
MSA Worldwide
SPONSORED CONTENT
If your brand is overlooking Gen X's 65 million consumers at the peak of their earning power, that would be a costly mistake.
  • Andrea Brandon
  • 6,295 Reads 99 Shares
First-ever Annual Franchise Marketing Report establishes benchmarks for franchise consumer marketers.
  • Eddy Goldberg
  • 5,244 Reads 98 Shares
2020 perspectives on international franchise development opportunities.
  • William Edwards
  • 12,474 Reads 86 Shares
3 coming trends in 2020 for franchise real estate developers.
  • Tim Linderman
  • 6,674 Reads 40 Shares
Franchise Update's annual Mystery Shopping Survey digs into franchise recruitment practices from mobile to websites, social media to franchisee satisfaction.
  • Kerry Pipes and Helen Bond
  • 6,055 Reads 13 Shares
Inaugural Annual Franchise Marketing Report establishes benchmarks for digital marketing budget spending and effectiveness.
  • Eddy Goldberg
  • 6,160 Reads 38 Shares
Customer complaints can be your brand's best friend - if you respond quickly, make it right, and fix the problem.
  • Alex Zlatin
  • 7,224 Reads 22 Shares
A special year-end look back at 2019 – and ahead to 2020 – plus news, trends, innovations, and CMO news.
  • Eddy Goldberg
  • 3,092 Reads 4 Shares
We asked franchise marketing leaders how they measure marketing results and effectiveness.
  • Eddy Goldberg
  • 5,218 Reads 40 Shares
Show, don't tell franchisee prospects the benefit of signing with your brand.
  • Evan Hackel
  • 4,292 Reads 12 Shares
American Family Care
SPONSORED CONTENT
American Family Care
SPONSORED CONTENT
American Family Care
SPONSORED CONTENT
Fresh on the heels of the annual Franchise Leadership & Development Conference (FLDC) is the best time to capture the excitement of what went down in Atlanta this October.
  • Kerry Pipes
  • 3,594 Reads 3 Shares
Operations and marketing working together will produce improved results.
  • Sue Morgan
  • 3,714 Reads 4 Shares
Franchise Business Review's 2020 Franchising@WORK Awards is now accepting entries.
  • Ali Forman
  • 3,479 Reads 3 Shares
Welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, trends, milestones, and other news about franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,430 Reads 4 Shares
We asked franchise CEOs what their long-term goals are for their system.
  • Eddy Goldberg
  • 5,956 Reads 33 Shares
With hard work and sacrifice, Ron Holt, founder of Two Maids & A Mop, has turned his youthful dream into a growing enterprise.
  • Kerry Pipes
  • 8,158 Reads 15 Shares
2019 STAR Awards recognize the best in franchise recruitment practices.
  • Sara Wykes
  • 6,400 Reads 90 Shares
Inaugural Annual Franchise Marketing Report establishes benchmarks for marketing budget spending and effectiveness.
  • Eddy Goldberg
  • 4,966 Reads 17 Shares
Are your customers not answering your phone calls? Wait - I just received a text and need to see who it's from!
  • Eddy Goldberg
  • 3,210 Reads 23 Shares
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