Franchisor Articles
Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the franchise growth, operations, legal, leadership, marketing, real estate, and technology site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.
2020 Localized Marketing Benchmark Report ranks 251 brands.
- Eddy Goldberg
- 3,625 Reads 34 Shares
A pre-pandemic look ahead to franchise consumer marketing in 2020 – plus, news, trends, marketing technology, innovations, and CMO news.
- Eddy Goldberg
- 2,469 Reads 5 Shares
We asked CMOs what marketing tools and methods they use to give their marketing team a personal touch for franchise candidates.
- Eddy Goldberg
- 3,569 Reads 15 Shares
After founding The Lash Lounge, Anna Phillips found the expertise she needed to scale the brand - and maintain the quality standards that made her brand a success.
- Eddy Goldberg
- 7,777 Reads 66 Shares
20 female franchise leaders share their advice on getting to the C-suite.
- Kerry Pipes
- 8,892 Reads 90 Shares
M&A activity in franchising expected to continue in 2020.
- Carty Davis
- 4,418 Reads 3 Shares
Top 10 tips for setting up a temporary home office during COVID-19.
- Michael Peterson & Mike Drumm
- 9,147 Reads 314 Shares
Welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, trends, milestones, and other news about franchisors large, medium, and emerging. This week: a special new section, "Coping with Covid."
- Eddy Goldberg
- 3,008 Reads 12 Shares
We asked 7 franchise CEOs, "What is your role as CEO?"
- Eddy Goldberg
- 4,998 Reads 47 Shares
Millennials just might be your perfect (and overlooked!) franchisees.
- Andrea Brandon
- 4,634 Reads 10 Shares
What your customers experience beats your marketing every time.
- Jack Mackey
- 4,070 Reads 54 Shares
Latest news and advice as COVID-19 begins its spread across the U.S.
- Eddy Goldberg
- 4,106 Reads 17 Shares
In an era of data overload, choosing which KPIs to track can be overwhelming. Here's how brands are turning KPIs in ROI.
- Helen Bond
- 5,126 Reads 27 Shares
We asked CMOs how their marketing team's "personal touch" helps their brand with franchise sales and development.
- Eddy Goldberg
- 3,935 Reads 5 Shares
Here's a handy, helpful list of conversational "Nevers & Always" tips for building better relationships.
- John DiJulius
- 5,000 Reads 1 Shares
Have you considered refranchising lately? It just might be time.
- Jan Gilbert
- 7,387 Reads 21 Shares
Upcoming book on "future shaping" is a guidebook for leadership in an increasingly unpredictable world.
- Niamh O’Keeffe
- 6,651 Reads 5 Shares
Get your business through tough times with the "5 C's."
- Marsha Friedman
- 3,968 Reads 41 Shares
We asked 8 franchise CEOs, after all their many successes, if they had any regrets.
- Eddy Goldberg
- 3,362 Reads 10 Shares
Cruise Planners America, with more than 2,500 agents, was the idea of one woman, Michelle Fee.
- Kerry Pipes
- 5,494 Reads 9 Shares
How omnichannel consumers are shaking up franchisors' retail and real estate strategies - and how brands are adapting.
- Carl Jenkins
- 4,265 Reads 9 Shares
Annual Franchise Marketing Report looks into how brands measure the customer experience.
- Eddy Goldberg
- 3,374 Reads 42 Shares
A special look ahead to franchise consumer marketing in 2020 – plus, news, trends, marketing technology, innovations, and CMO news.
- Eddy Goldberg
- 2,815 Reads 2 Shares
We asked franchise marketing leaders how a "personal touch" helps their brand connect with franchisee prospects.
- Eddy Goldberg
- 3,481 Reads 7 Shares
Food carts and trucks are an inexpensive way for food brands to expand their reach, test new markets, and experiment with innovation
- James Meeks
- 6,261 Reads 13 Shares
Going on 32, Fazoli's has refreshed its brand, introduced new prototypes, and is ready for today's changing marketplace.
- Doug Bostick
- 5,214 Reads 13 Shares
At 40-year-old Sylvan Learning, CMO Amy Przywara is passionate about helping children learn.
- Kerry Pipes
- 3,595 Reads 2 Shares
A look into potential remedies for franchising's structural problems.
- Michael Seid
- 3,578 Reads 5 Shares
Women have more opportunities to excel and lead franchise brands today than ever before.
- Kerry Pipes
- 3,693 Reads 158 Shares
These tips on scaling your business will help you grow your company faster and more easily. (Note: It still won’t be easy!)
- Shawn Burcham
- 3,357 Reads 3 Shares
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