Franchisor Articles by Franchising.com

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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

2020 Localized Marketing Benchmark Report ranks 251 brands.
  • Eddy Goldberg
  • 3,625 Reads 34 Shares
A pre-pandemic look ahead to franchise consumer marketing in 2020 – plus, news, trends, marketing technology, innovations, and CMO news.
  • Eddy Goldberg
  • 2,469 Reads 5 Shares
We asked CMOs what marketing tools and methods they use to give their marketing team a personal touch for franchise candidates.
  • Eddy Goldberg
  • 3,569 Reads 15 Shares
After founding The Lash Lounge, Anna Phillips found the expertise she needed to scale the brand - and maintain the quality standards that made her brand a success.
  • Eddy Goldberg
  • 7,777 Reads 66 Shares
20 female franchise leaders share their advice on getting to the C-suite.
  • Kerry Pipes
  • 8,892 Reads 90 Shares
M&A activity in franchising expected to continue in 2020.
  • Carty Davis
  • 4,418 Reads 3 Shares
Top 10 tips for setting up a temporary home office during COVID-19.
  • Michael Peterson & Mike Drumm
  • 9,147 Reads 314 Shares
Welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, trends, milestones, and other news about franchisors large, medium, and emerging. This week: a special new section, "Coping with Covid."
  • Eddy Goldberg
  • 3,008 Reads 12 Shares
We asked 7 franchise CEOs, "What is your role as CEO?"
  • Eddy Goldberg
  • 4,998 Reads 47 Shares
Millennials just might be your perfect (and overlooked!) franchisees.
  • Andrea Brandon
  • 4,634 Reads 10 Shares
What your customers experience beats your marketing every time.
  • Jack Mackey
  • 4,070 Reads 54 Shares
Tropical Smoothie Cafe
SPONSORED CONTENT
Tropical Smoothie Cafe
SPONSORED CONTENT
Tropical Smoothie Cafe
SPONSORED CONTENT
Latest news and advice as COVID-19 begins its spread across the U.S.
  • Eddy Goldberg
  • 4,106 Reads 17 Shares
In an era of data overload, choosing which KPIs to track can be overwhelming. Here's how brands are turning KPIs in ROI.
  • Helen Bond
  • 5,126 Reads 27 Shares
We asked CMOs how their marketing team's "personal touch" helps their brand with franchise sales and development.
  • Eddy Goldberg
  • 3,935 Reads 5 Shares
Here's a handy, helpful list of conversational "Nevers & Always" tips for building better relationships.
  • John DiJulius
  • 5,000 Reads 1 Shares
Have you considered refranchising lately? It just might be time.
  • Jan Gilbert
  • 7,387 Reads 21 Shares
Upcoming book on "future shaping" is a guidebook for leadership in an increasingly unpredictable world.
  • Niamh O’Keeffe
  • 6,651 Reads 5 Shares
Get your business through tough times with the "5 C's."
  • Marsha Friedman
  • 3,968 Reads 41 Shares
We asked 8 franchise CEOs, after all their many successes, if they had any regrets.
  • Eddy Goldberg
  • 3,362 Reads 10 Shares
Cruise Planners America, with more than 2,500 agents, was the idea of one woman, Michelle Fee.
  • Kerry Pipes
  • 5,494 Reads 9 Shares
How omnichannel consumers are shaking up franchisors' retail and real estate strategies - and how brands are adapting.
  • Carl Jenkins
  • 4,265 Reads 9 Shares
Wienerschnitzel
SPONSORED CONTENT
Wienerschnitzel
SPONSORED CONTENT
Wienerschnitzel
SPONSORED CONTENT
Annual Franchise Marketing Report looks into how brands measure the customer experience.
  • Eddy Goldberg
  • 3,374 Reads 42 Shares
A special look ahead to franchise consumer marketing in 2020 – plus, news, trends, marketing technology, innovations, and CMO news.
  • Eddy Goldberg
  • 2,815 Reads 2 Shares
We asked franchise marketing leaders how a "personal touch" helps their brand connect with franchisee prospects.
  • Eddy Goldberg
  • 3,481 Reads 7 Shares
Food carts and trucks are an inexpensive way for food brands to expand their reach, test new markets, and experiment with innovation
  • James Meeks
  • 6,261 Reads 13 Shares
Going on 32, Fazoli's has refreshed its brand, introduced new prototypes, and is ready for today's changing marketplace.
  • Doug Bostick
  • 5,214 Reads 13 Shares
At 40-year-old Sylvan Learning, CMO Amy Przywara is passionate about helping children learn.
  • Kerry Pipes
  • 3,595 Reads 2 Shares
A look into potential remedies for franchising's structural problems.
  • Michael Seid
  • 3,578 Reads 5 Shares
Women have more opportunities to excel and lead franchise brands today than ever before.
  • Kerry Pipes
  • 3,693 Reads 158 Shares
These tips on scaling your business will help you grow your company faster and more easily. (Note: It still won’t be easy!)
  • Shawn Burcham
  • 3,357 Reads 3 Shares
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