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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Nader Masadeh didn't like what he saw at one of his franchise locations when we was featured on CBS television's "Undercover Boss" a few months ago. So the Buffalo Wings & Rings president and CEO promptly stepped out of his disguise to handle the problem.
  • Kerry Pipes
  • 4,909 Reads 2 Shares
Minimum wage increases are threatening to erode profit margins and shake up the business model for many brands, but finding a sustainable solution is not easy. Michael Seid examines the situation from his seat on Connecticut's Low Wage Employer Advisory Board.
  • Michael Seid
  • 5,127 Reads 58 Shares
6 things you can do to make your brand indispensable, build brand loyalty, and keep your franchisees' customers coming back.
  • John DiJulius
  • 2,909 Reads
We all get the calls: "What's the best franchise these days?" How do you answer that? Usually, the answer is a muddled, meandering set of comments.
  • Darrell Johnson
  • 3,128 Reads 1,014 Shares
When it comes to a successful social media strategy, Valerie Kinney's advice for franchisors is succinct. "Stay focused, yet nimble," says Kinney, vice president of marketing for CertaPro Painters.
  • Helen Bond
  • 5,194 Reads 1 Shares
Segmenting your target market into smaller and smaller groups is not only possible with today's technology tools, it's also a way to boost your bottom line by reaching your customers more effectively
  • Chen Katz
  • 2,284 Reads 2 Shares
Social media marketing news you can use. This week: 1) More reasons than you need to consider using Instagram to boost engagement with your customers; 2) How Snapchat may be shaping the future of social media; 3) Facebook's move to counter ad blockers and give users more control of the ads they see; 4) Twitter moves to redefine itself as growth falters.
  • Daniel Lieberman
  • 2,949 Reads 6 Shares
Consumer marketing around the world is both the same and different from country to country. Adapting to the differences is critical in marketing a brand successfully overseas.
  • Bill Edwards
  • 9,221 Reads 4 Shares
The fast casual space is one that continuously evolves to meet consumer demands. From restaurant design to ordering methods and digital advancements both in-store and online, brands are continually undergoing changes to keep their dynamic guest base happy... and full.
  • Christine Specht
  • 7,131 Reads 1 Shares
Giving back to the communities you serve builds customer engagement, brand reputation, and contributes to system growth and franchise development. Three franchise CEOs tell how they do it.
  • Steve Olson
  • 6,593 Reads
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • By Eddy Goldberg
  • 3,163 Reads 4 Shares
Dogtopia
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Dogtopia
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Dogtopia
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At TruFusion, we market primarily to the Millennial, specifically females. Because of this, we are talking to the most highly connected generation yet, with their access to instant information.
  • Franchise Update
  • 5,431 Reads 1,014 Shares
Turning unhappy customers into loyal ones is easy enough -- if you empower and train your front-line employees to act. See what customer service guru John Tschohl has to say about service recovery.
  • John Tschohl
  • 6,296 Reads
Social media marketing news you can use. This week: 1) 55% of Google users can't tell the difference between the search results and the ads; 2) Augment your business's reality with Pokémon Go marketing tips; 3) Google's Adword format revision requires marketers to comply by Oct. 26; 4) Pinterest—debunking 11 myths that may be holding you back.
  • Daniel Lieberman
  • 2,859 Reads
Franchise recruitment has changed, but has your sales process? These tips from 10 franchise sales pros show how to adapt to today's prospects.
  • 5,347 Reads 2 Shares
Good data is a competitive advantage in today's marketplace. Jim DiRugeris, Goddard Systems' VP of franchise development, tells how his brand is incorporating data into its franchise recruitment process.
  • Jim DiRugeris
  • 6,430 Reads 17 Shares
Ashley Morris and childhood friend Jason Smylie were not afraid to take on the world when they graduated from college in their early 20s.
  • Kerry Pipes
  • 5,849 Reads 2 Shares
With today's highly savvy consumers, the marketing landscape is constantly changing and requires a comprehensive, multi-layered approach to help a business achieve its goals and objectives.
  • Franchise Update
  • 5,026 Reads 1,021 Shares
6 things that make a brand indispensable - and its customers loyal. How many of these boxes can you check for your brand?
  • John DiJulius
  • 3,964 Reads 22 Shares
Social media marketing news you can use. This week: 1) Getting verified account status on Twitter just got easier; 2) 5 steps on how to get started with Snapchat branded business geofilters; 3) 32 steps (yes, really) to get your business to the top of Google Maps; 4) Twitter to introduce a visual recognition shopping tool based on users' own photos.
  • Daniel Lieberman
  • 3,462 Reads 6 Shares
Any big initiative, project, or revolution must have the support of the senior leadership team; otherwise it will be considered "flavor of the month" or "management by bestseller."
  • John DiJulius
  • 3,078 Reads 2 Shares
Tint World
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Tint World
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Tint World
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Attracting customers in 2016 takes many forms--and platforms--sometimes all at the same time. Here are a few tactics franchise brands are using to drive customers into their stores, keep them there, and reward them.
  • Eddy Goldberg
  • 5,184 Reads 1 Shares
Big data is changing lead generation and the franchise sales process. Are you taking advantage or falling behind?
  • Jim Bender
  • 6,954 Reads 2 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 5,137 Reads
Steve Rockman, CMO at TruFusion, shares his views on how big data is changing his marketing strategy and tactics.
  • Steve Rockman
  • 4,265 Reads 47 Shares
Social media marketing news you can use. This week: 1) Getting started with Instagram Business Profiles; 2) 6 easy marketing ideas you can use to cash in on the Pokèmon GO craze (while it lasts); 3) Facebook updates its Live video service; 4) Snapchat now has more users than Twitter; 5) Food brands – let an expert with 450,000 followers show you how to take better photos of your food for social media marketing!
  • Daniel Lieberman
  • 3,026 Reads 6 Shares
Since co-founding the Bottle & Bottega brand 5 years ago, Nancy Bigley has learned how to lead a brand, trust in others, and has never stopped being nice to people.
  • By Eddy Goldberg
  • 4,673 Reads 2 Shares
7 tips to increase your franchise sales, find the best candidates for your brand, and improve the performance of your sales team.
  • Steve Olson
  • 5,327 Reads
Are your reward or loyalty programs achieving your goals or costing you money? Better use of analytics can help you target your programs more effectively.
  • Charles Hogan
  • 5,858 Reads 2 Shares
Social media marketing news you can use. This week: 1) Twitter boosts video length time from 30 to 140 seconds; 2) Facebook announces several new ad products and features for marketers; 3) Instagram continues its outstanding growth – have you tried it lately?; 4) Snapchat just might be your ticket to the demographic you seek.
  • Daniel Lieberman
  • 2,795 Reads 3 Shares
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