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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

A series featuring highlights from the 2017 Annual Franchise Development Report (AFDR) continues with a look at recruitment spending: where the digital money goes, by category.
  • Eddy Goldberg
  • 3,684 Reads 6 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 4,292 Reads
Today's media darlings, the Millennials (Gen Y) were born beginning in the 1980s. For better or worse, we all seem to get a generational label these days to describe who we are, and how we should be dealt with from business, economic, and social perspectives.
  • Todd Juneau
  • 6,709 Reads 3 Shares
International franchise development continues at a fairly high pace, despite all the challenges around the world that have little to do with the business climate.
  • Bill Edwards
  • 8,509 Reads 4 Shares
Sonic's CEO discusses the brand's progress with its consumer-facing technology, refranchising, and focus for 2017.
  • Eddy Goldberg
  • 3,933 Reads 6 Shares
Social media marketing news you can use. This week: 1) Instagram is the clear leader in online photo sharing; 2) What are Twitter Moments, and how can you use them to market your brand?; 3) Huggies provides a good model for how to use Facebook and Twitter to engage; and 4) Facebook CEO Mark Zuckerberg plans a 50-state listening tour in 2017.
  • Daniel Lieberman
  • 3,910 Reads
Four essential questions to ask prospective franchisees.
  • Marc Collopy
  • 11,212 Reads 58 Shares
A series featuring highlights from the 2017 Annual Franchise Development Report (AFDR) continues with a look at recruitment budget spending by category.
  • Eddy Goldberg
  • 4,253 Reads
With 2017 right around the corner and social media marketing occupying an ever-larger space in the minds of brand marketers, we took a look around the Internet for what the experts are predicting for the coming year in online marketing. Here's some of what we found.
  • Eddy Goldberg
  • 3,745 Reads
Social media marketing news you can use. This week: 1) Domino's introduces Google Home online ordering; 2) "Alexa, ask Pizza Hut for a pizza."; 3) How Snapchat has revolutionized social networks; 4) How Facebook plans to combat "fake news."
  • Daniel Lieberman & Eddy Goldberg
  • 2,623 Reads
Heart of America Group is a diversified company that operates hotels and restaurants across the Midwest as both franchisee and franchisor.
  • Kerry Pipes
  • 9,663 Reads 28 Shares
Sonny’s BBQ
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Sonny’s BBQ
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Sonny’s BBQ
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A series featuring highlights from the 2017 Annual Franchise Development Report (AFDR) begins with a look at recruitment budgets.
  • Eddy Goldberg
  • 4,701 Reads
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging
  • Eddy Goldberg
  • 4,407 Reads
Mobile marketing continues to grow as a vehicle for engaging with customers and attracting new ones. This report from 3Cinteractive reveals where brand marketers plan to invest in mobile in 2017.
  • Eddy Goldberg
  • 3,237 Reads 1 Shares
Social media marketing news you can use. This week: 1) How Snapchat's impending IPO may affect social marketers; 2) Instagram updates Stories with 3 new features; 3) 50 facts about Google social marketers should know; 4) Twitter moves to curb abuse by beefing up its "muting" feature; and 5) Fake news has become a real problem for social media platforms.
  • Daniel Lieberman
  • 2,230 Reads
To measure the ROI, you have to really know what you're looking for. At Franchise Whales, instead of focusing on cost per lead, which is the standard among most franchise development executives, we focus on the cost per closed sale.
  • Franchise Update
  • 5,195 Reads 1 Shares
In mid-2015, Sentinel Capital Partners acquired Fazoli's from Sun Capital. Sentinel, which had scooped up Checkers and Rally's, Newk's Eatery, and TGI Fridays the year before, targeted an aggressive growth strategy for the nearly 30-year-old brand.
  • Kerry Pipes
  • 5,010 Reads 1 Shares
Phoning, emailing, and frantically setting up meetings to goose your year-end sales numbers? Whoa! Slow down, take a deep breath, step off the hamster wheel, and learn to balance your life, says franchise sales pro Steve Olson.
  • Steve Olson
  • 2,634 Reads
FranchiseGrade.com analyzed 6 years of data from more than 1,900 franchise systems. Their report shows that providing candidates with more - and more detailed - financial data in Item 19 FPRs led to greater system growth than in franchise systems that didn't. Free download.
  • FranchiseGrade.com
  • 3,709 Reads
I never want to stand still. I always want to be working on something and find ways to improve it, expand upon it, and to be innovative.
  • Jonathan Barnett
  • 4,047 Reads
Results from the 2017 Annual Franchise Development Report (AFDR) were unveiled in late September at the 18th annual Franchise Leadership & Development Conference in Atlanta.
  • Eddy Goldberg
  • 6,263 Reads 4 Shares
Vocelli Pizza
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Vocelli Pizza
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Vocelli Pizza
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This past February, longtime marketing executive Jon Quinn suited up for his newest role as vice president of marketing for Charleys Philly Steaks.
  • Kerry Pipes
  • 4,468 Reads 1,021 Shares
Hundreds of franchise development professionals gathered in Atlanta this past September for the annual Franchise Leadership & Development Conference (FLDC), one of the year's must-attend events for brands looking to improve their sales, share ideas, and learn more about today's best practices in franchisee recruitment.
  • Kerry Pipes & Eddy Goldberg
  • 6,572 Reads
Do you have the courage to post all of your customer reviews, including the worst ones? John DiJulius shows why it actually might be a great idea.
  • John DiJulius
  • 3,899 Reads 2 Shares
Social media marketing news you can use. This week: 1) New media monitoring tool allows companies to track every mention of their brand or logo on television - and their competitors' too; 2) Threee steps to keep your ranking up on Google's new mobile search index; 3) Pinterest's new Explore feature improves display of popular Pins, adds native video; 4) Get a grip on the latest version of your Facebook Business Page with this 6:39-minute video.
  • Daniel Lieberman
  • 4,092 Reads
Two years ago, when Georgetown, Texas-based Sport Clips prepared to enhance its corporate team and boost growth it called on Mark Kartarik, a salon industry veteran.
  • Kerry Pipes
  • 5,651 Reads 2 Shares
Each year, in the run-up to the annual Franchise Leadership & Development Conference, franchise brands that pre-register can choose to have themselves mystery shopped by a team of sales and lead generation experts.
  • Debbie Selinsky
  • 6,347 Reads
Is your franchise development presentation full of holes? Jim Bender, who reviews them for a living, challenges you to "read it like you bought it."
  • Jim Bender
  • 2,786 Reads 1 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 2,889 Reads
When working with current and prospective franchisees, a great deal goes into recruiting and development efforts. A major obstacle for many franchisors is identifying the right franchisees who will help grow the brand.
  • Franchise Update
  • 3,788 Reads 5 Shares
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