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Social media marketing news you can use. This week: Advertising on Instagram is worth a look; Amazon sues 1,000 fake reviewers; Google introduces a new-and-improved Google+; Hyatt adopts Facebook Messenger to improve customer service; Twitter users expand their adoption of emojis.
  • Daniel Lieberman
  • 3,183 Reads
Eric Holm may own 31 successful Golden Corral restaurants in Florida and Georgia and run a $150 million business, but his thoughts never stray far from the poverty in which he grew up.
  • Debbie Selinsky
  • 8,120 Reads 1 Shares
The franchise community, along with media, politicians, regulators, and others, are beginning to understand the importance of measuring outcomes in franchising as a basis for understanding a brand's performance.
  • Darrell Johnson
  • 7,926 Reads 2 Shares
There are many misconceptions about how to go about valuing your business. In general, most business owners have a value in their mind that is usually several times more than the actual value a sophisticated, competent buyer ultimately pays.
  • Rod Bristol
  • 18,958 Reads
Largest Hispanic franchisee Guillermo Perales earns IFA's Entrepreneur of the Year award through hard work, success, and community involvement.
  • Multi-Unit Franchisee
  • 9,540 Reads 4 Shares
Making adjustments to your vision and preparing a strategic action plan are sure ways to build even greater success in the coming year.
  • Sherry B. Jordan
  • 8,136 Reads 1 Shares
Smaller U.S. franchise brands can grow successfully overseas, too - if they do their homework and respect the differences in foreign laws and regulations.
  • Michael Daigle and Samuel Wieczorek, Cheng Cohen
  • 7,924 Reads 1,014 Shares
5 tips to attract Millennials to your franchise sales team by understanding their needs and expectations.
  • Eliot Burdett
  • 4,225 Reads 1,023 Shares
On May 20, 2013, when strong tornadoes tore through Moore, Okla., Brandon Boozer and his family were lucky. Their home wasn't damaged, though some of their closest neighbors lost everything.
  • Debbie Selinsky
  • 6,429 Reads 3 Shares
For many years, our organization struggled to create a solid, stable team. We were guilty of hiring to fill spots rather than thinking of our people as guardians of our brand.
  • Steve Adams
  • 7,913 Reads 1 Shares
For Frank Milner, it's all about the journey. Milner, CEO of Tutor Doctor, sees his role in the Canadian franchise brand as a natural extension of his passion and determination to make organizations succeed and to provide customers with the best products and services possible.
  • Kerry Pipes
  • 5,371 Reads 1 Shares
Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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During this season of thanksgiving Golden Corral franchisee Eric Holm will be giving back to the community and remembering where he came from.
  • Multi-Unit Franchisee
  • 7,303 Reads
One of the largest challenges in franchise development is finding and keeping the right people in the right places, from the top of the franchisor office to the front-line employees at each franchised location.
  • William Edwards
  • 6,321 Reads 3 Shares
IFA says "political theater" SEIU protests over per hour wages put the future of jobs and businesses in jeopardy.
  • Multi-Unit Franchisee
  • 6,588 Reads
How Houlihan's uses an array of analytics and business intelligence to improve its marketing.
  • Jen Gulvik
  • 3,597 Reads 2 Shares
Some people are born with a deep desire to win. They are passionate, determined, aggressive, and persistent. We've come to label these multi-unit franchisees "Dominators."
  • Kerry Pipes
  • 8,019 Reads 2 Shares
Social media marketing news you can use. This week: Pinterest's new visual search tool aims to boost its advertising clout; now Facebook wants to be your mobile news source too; 8 tips to secure your social media presence from hackers; guess who (attorneys) account for Google's most expensive AdWords; the power of social media to change lives by connecting people.
  • Daniel Lieberman
  • 2,909 Reads
It's October 1, 2015 and a line of hackers is standing outside your store waiting for you to turn on your computer system. Why? So they can steal your customers' credit card data and sell it to the highest bidder, of course.
  • Tom Epstein
  • 9,583 Reads 1 Shares
The most important metrics for marketing should be cost per lead and cost per sale. Cost per lead is the media cost divided by the number of legitimate leads.
  • Franchise Update
  • 5,492 Reads 1,021 Shares
Franchise systems play up their technology as a differentiator, but Oxi Fresh delivers--in a big way. In fact, other service brands have approached them about using a customized version of their home-built software.
  • Eddy Goldberg
  • 3,833 Reads 2 Shares
A strong social media presence will help build your brand recognition, brand loyalty, customer traffic, and purchases. Here's what you need to know about the tools.
  • Zach Wilson
  • 10,267 Reads 1 Shares
Hungry Howie's Pizza
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Hungry Howie's Pizza
SPONSORED CONTENT
Hungry Howie's Pizza
SPONSORED CONTENT
Choosing additional brands to grow with is serious business. Your chances of success increase when you identify a brand that collaborates with its franchisees in order to build a strong culture based on trust.
  • Eric Stites
  • 7,561 Reads 1,023 Shares
Shattering selling myths: the truth about top sales performers.
  • Steve Olson
  • 6,602 Reads 2 Shares
So many good things are happening in franchising these days, it's hard to keep up! So welcome back to "Good News" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 4,766 Reads
When Aslam Khan was a youngster growing up in a poor mountain village in Pakistan, his world didn't include knowledge of luxury cars, homes, designer apparel, or the other trappings of money.
  • Debbie Selinsky
  • 21,459 Reads 38 Shares
Many of the topics we address as a firm focus on the technical aspects of a transaction, such as market observations, quantitative measurements, and other deal points, but seldom do we discuss the emotional side.
  • Dean Zuccarello
  • 7,320 Reads 3 Shares
Many of us have been in the franchise industry longer than... well, a long time. At Franchise System Builders we have had the fortunate experience to work with many companies and to become intimately involved with their franchise offering, franchise development processes, and resulting successful operations.
  • Jim Bender
  • 3,283 Reads
People walk in, not yet customers... and what do they see? Your brand and marketing efforts got them to the door, but now that they're in, what do you want them to see first?
  • Adam Pierno
  • 3,786 Reads 1,021 Shares
Jamba Juice Nears Completion of Refranchising Efforts with 16-Store California Bay Area Deal
  • Multi-Unit Franchisee
  • 8,338 Reads 7 Shares
Great culture can boost the bottom line, create more satisfied customers, lower employee turnover, and improve overall system growth.
  • Multi-Unit Franchisee
  • 5,785 Reads
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