When Scott Hilary arrived at Monster Tree Service in 2014, its website was almost primitively basic: one paragraph and one photograph. With that level of online marketing, it's no surprise that the company had just a handful of franchisees.
This year's Franchise Consumer Marketing Conference was a superb success, with nearly 350 franchise marketing executives and exhibitors on hand to learn, network, and, hopefully, do a little business.
Shelley Young, vice president of marketing at Freddy's Frozen Custard & Steakburgers, cherishes what she calls her "dream role for a marketer."
As the world's largest swimming pool retail, service, and repair franchise, it's imperative that our marketing initiatives are successful in driving sales and traffic on a local level to our more than 230 locations across the Southeast.
How to sell to Millennials has become a huge discussion in recent years. They're not instantly loyal to products or companies they like.
Dealing with customer complaints that make it to senior executives is a critically important strategy.
Over the course of the past year, The Gents Place has been heavily involved in marketing our franchise opportunity through a number of avenues, including social media marketing, public relations, open house events, and franchise expos--all designed to leverage our personal networks and entice growth.
Webster's dictionary describes the word "authentic" as genuine, actual, bona fide. Simply put, authentic marketing means "information buyers can trust."
When you hear the name "Visualogistix," it conjures up a pretty good idea of just what the company does.
Advertising is not what it was 10 years ago. The pace of change for technology and data accuracy is just beginning to be understood.
More than one-third of the global economy depends on middle-class consumption, which is advancing by 4 percent, surpassing the rate of GDP growth, according to Homi Kharas, senior fellow at the Brookings Institution.
If your perspective on the meaning of franchise development is a narrow focus on how many deals you get signed this quarter, I'd suggest you reconsider.