Franchise Guide: - Franchising.com

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For years we've expected prospects to apply to an online form to generate a lead. Today, viewers are much more dynamic on their approach. Franchising.com gives viewers many ways to make the franchise connection.
  • Franchise Update Media
  • 5,739 Reads 1 Shares
If you are in a scenario where your business is doing great but you have little or no liquidity, make it a priority to free up cash.
  • Champ Rawls
  • 17,004 Reads
Jeff Davis' United States Beef Corporation (US Beef) operates 333 restaurants in 8 states across the country's midsection (Oklahoma, Arkansas, Kansas, Missouri, Illinois, Colorado, Idaho, and Wyoming), providing employment and career path opportunities for more than 7,000 employees. The company has an aggressive expansion plan to add 70 new restaurants by 2022 and remodel 123 existing stores along the way.
  • Multi-Unit Franchisee
  • 18,594 Reads 1 Shares
Are your reward or loyalty programs achieving your goals or costing you money? Better use of analytics can help you target your programs more effectively.
  • Charles Hogan
  • 5,731 Reads 2 Shares
Social media marketing news you can use. This week: 1) Twitter boosts video length time from 30 to 140 seconds; 2) Facebook announces several new ad products and features for marketers; 3) Instagram continues its outstanding growth – have you tried it lately?; 4) Snapchat just might be your ticket to the demographic you seek.
  • Daniel Lieberman
  • 2,739 Reads 3 Shares
As a franchise organization you've recognized by now that your competition is more diverse and complex than it has been in the past.
  • Adam Pierno
  • 4,055 Reads 1,021 Shares
Social media is a regular function of our franchise development team. We use it to generate leads, nurture existing prospects, and validate that the franchise candidate is right for our brand.
  • Franchise Update
  • 3,559 Reads 3 Shares
The difference between being a leader and being an exceptional leader is admitting shortcomings and weaknesses. Avoid these common mistakes, take steps to create new habits, and gain more respect and followers.
  • Dan Schneider
  • 16,368 Reads 4 Shares
Dan Ponder operates 36 Hardee's in three states and is an operations-focused franchisee who likes to own the building and land underneath. A dozen years ago, Ponder scrapped a formal mission statement for a focus on providing employees and various departments with the tools to be the "Best Franchise Group" within the Hardee's chain.
  • Multi-Unit Franchisee
  • 14,634 Reads 11 Shares
Three converging trends - adaptability, multi-unit concentration, and franchise agreements rebalancing - will shape the future of franchising.
  • Darrell Johnson
  • 3,871 Reads 12 Shares
So many good things are happening so fast in franchising these days, it's hard to keep up (even for us!). So welcome back to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 2,844 Reads 1,023 Shares
Movita Juice Bar
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Movita Juice Bar
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Movita Juice Bar
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Do you know the seven drivers of gross margin? More important, do you know how to actually manage them in your business?
  • Rod Bristol
  • 16,717 Reads 1,021 Shares
Public relations is witnessing something of a tactical evolution these days, but at its core it's still all about communication and relationships. No two elements are more fundamental--or effective--in designing and executing a franchise PR strategy.
  • Kerry Pipes
  • 4,799 Reads 2 Shares
After an extended period of complacency, markets have whipsawed in 2016. Will this level of heightened volatility continue?
  • Carol Schleif
  • 15,363 Reads 2 Shares
SMS can be a powerful tool for building the customer relationship. Targeted messages, exclusive deals, and helpful reminders via smartphone can all help improve customer satisfaction and create loyal fans.
  • Multi-Unit Franchisee
  • 20,337 Reads 7 Shares
The Saxton Group, a Dallas-based McAlister's Deli franchisee with 67 locations, has built a culture around knowing when and how to respond in the communities where it does business.
  • Multi-Unit Franchisee
  • 12,089 Reads 1 Shares
Feeling technical, yet practical? Check out these 6 digital marketing tactics franchisors need for franchisee success, from Brandmuscle Chief Digital Officer Paul Elliott (part 2).
  • Paul Elliott
  • 4,906 Reads 9 Shares
Social media marketing news you can use. This week: 1) Have you tried Facebook Live, the company's new video platform for sharing vids with your brand followers?; 2) 5 things you're missing if you're not using Google Places for local marketing; 3) 21 mistakes to avoid when using Instagram to promote your brand; 4) 16 Snapchat hacks, tips, and hidden features you can use; and 5) a long hot summer looms for the Twittersphere as The Hillary and The Donald get social.
  • Daniel Lieberman
  • 2,762 Reads 4 Shares
They say everything's bigger in Texas. It's definitely bigger for Texan Michael Knobelock, whose Houston-based MSK Enterprises operates nearly 70 franchise locations spread across 4 different brands and 7 states.
  • Kerry Pipes
  • 22,084 Reads 28 Shares
How you can reassure your employees in light of the Department of Labor's new overtime rules.
  • Dan Schneider
  • 14,309 Reads 1 Shares
Seattle-based Papa Murphy's franchisee who is deeply involved in giving back to his community, also has a unique perspective on how to build great team leadership at his restaurants.
  • 12,377 Reads 7 Shares
Jeff's Bagel Run
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Jeff's Bagel Run
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Jeff's Bagel Run
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Since co-founding BrightStar Care in 2002, Shelly Sun has led the company to 300 units - with more to come. Here's how she did it, and her plan to become a $3 billion, international company in the next 10 years.
  • Kerry Pipes
  • 9,714 Reads
Attracting and validating candidates through social media continues to grow in importance. Here's how Red Boswell, SVP of franchising and business development at Expense Reduction Analysts, manages it.
  • Red Boswell
  • 4,109 Reads
As I'm sure you've noticed in your dealings with Millennials, there can be significant differences between their attitudes and those of the Baby Boomers.
  • Jason Conrad
  • 15,493 Reads 1 Shares
Texas multi-unit franchisee and Multi-Unit Franchising Conference board member Bill Hall elected to serve as IFA's treasurer.
  • franchising, leadership, dairy queen, multi-unit franchisee, investing, ifa
  • 14,875 Reads 7 Shares
Sales and customer relations still boil down to local, one-on-one interactions. In this online digital era, it's time to take another look at "old school" community involvement as a way of building goodwill - and the bottom line of your franchisees and franchise system.
  • Alex Vaccaro
  • 3,002 Reads 9 Shares
Durham, North Carolina-based couple Brooke and Les Wilson have figured out how to be married, run a successful franchise business - and be successful at both.
  • Multi-Unit Franchisee
  • 12,767 Reads 12 Shares
Social media marketing news you can use. This week: 1) Looking for better analytics on your social media marketing? Here are four suppliers; 2) This reviewer loves this Instagram desktop management tool from Gramblr; 3) The DIY crowd loves what they do and is willing to spend on pricier products; 4) Why Facebook's change to throttle free content from brand pages was a good idea for both users and brands.
  • Daniel Lieberman
  • 2,897 Reads 1 Shares
In some ways, brothers Jesse and Charles Keyser, 39 and 35, are very different, and that's good. So are their three brands--Little Caesars, Sport Clips, and Oxi Fresh Carpet Cleaning--which also is good.
  • Multi-Unit Franchisee
  • 18,453 Reads 5 Shares
Arby's has come a long way in the past few years. Over that time, the legacy brand has launched a series of innovative, meat-focused menu items, including the sizzling Brown Sugar Bacon sandwich lineup, the most successful limited-time offer platform of 2015.
  • John Bowie
  • 3,945 Reads 1 Shares
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