Franchise Guide: - Franchising.com

RSS Subscribe

There is much discussion in marketing circles about how brick-and-mortar businesses can compete with the pricing and convenience of e-tailing.
  • Kay Ainsley
  • 2,680 Reads 2 Shares
Last month's Franchise Leadership & Development Conference returned to Atlanta for the largest event in 18 years, boasting a total of 460 attendees and close to 300 franchisors, representing 169 brands.
  • Franchise Update Media
  • 8,098 Reads 1 Shares
Technology can offer multi-unit franchisees many cost-saving and streamlining opportunities but best practices must be weighed against each franchisee's needs and specific business challenges.
  • Rick Thompson
  • 25,701 Reads 9 Shares
At the end of 2015, IBM released a white paper highlighting 10 key marketing trends for 2016. Let's see how they did.
  • IBM Marketing Cloud
  • 3,691 Reads 7 Shares
Social media marketing news you can use. This week: 1) Social media giants Facebook, Twitter, and Instagram move to control online bullying, hate speech, and other abuse; 2) Snapchat's Snap Audience Match offers marketers new behavioral targeting tools; 3) Why 11 million young people quit Facebook; 4) Yahoo Gemini boosts search advertisers' ability to retarget; and 5) President Barack Obama reflects on the changes smartphones and social media have made in empowering "ordinary people."
  • Daniel Lieberman
  • 3,021 Reads 2 Shares
Mara Fortin has become a vocal advocate for franchising. In 2015, the IFA recognized the Nothing Bundt Cakes multi-unit franchisee for her work with its second annual Franchise Action Network "FAN of the Year" award, acknowledging her "consistent voice in speaking to the media and lawmakers about the recent NLRB joint employer ruling" and her work to "protect, promote, and enhance" franchising.
  • Multi-Unit Franchisee
  • 47,777 Reads 10 Shares
Nader Masadeh didn't like what he saw at one of his franchise locations when we was featured on CBS television's "Undercover Boss" a few months ago. So the Buffalo Wings & Rings president and CEO promptly stepped out of his disguise to handle the problem.
  • Kerry Pipes
  • 5,178 Reads 2 Shares
Since the turn of the century, I would highlight three fundamental trends within the franchise business model. The first is adaptability, which has a wonderful positive attribute but a dark side as well.
  • Darrell Johnson
  • 30,288 Reads 1 Shares
What to look for in a business lender, and why it's important to find the best lender and not just the best rate.
  • Multi-Unit Franchisee
  • 22,992 Reads 1 Shares
Ranking the most multi-friendly brands
  • Multi-Unit Franchisee
  • 4,601 Reads 2 Shares
If you are willing to invest your time and capital in the proper areas, the challenges are reduced, risks minimized, and growth and the sustainability of your business can be greatly enhanced.
  • By Kendall Rawls
  • 23,942 Reads 2 Shares
Sonny’s BBQ
SPONSORED CONTENT
Sonny’s BBQ
SPONSORED CONTENT
Sonny’s BBQ
SPONSORED CONTENT
Minimum wage increases are threatening to erode profit margins and shake up the business model for many brands, but finding a sustainable solution is not easy. Michael Seid examines the situation from his seat on Connecticut's Low Wage Employer Advisory Board.
  • Michael Seid
  • 5,370 Reads 58 Shares
If you want to see the positive influence of Hardee's franchisee Dan Ponder at work, look no farther than his hometown of Donalsonville, population 3,000.
  • Helen Bond
  • 40,430 Reads 44 Shares
6 things you can do to make your brand indispensable, build brand loyalty, and keep your franchisees' customers coming back.
  • John DiJulius
  • 2,968 Reads
We all get the calls: "What's the best franchise these days?" How do you answer that? Usually, the answer is a muddled, meandering set of comments.
  • Darrell Johnson
  • 3,300 Reads 1,014 Shares
When it comes to a successful social media strategy, Valerie Kinney's advice for franchisors is succinct. "Stay focused, yet nimble," says Kinney, vice president of marketing for CertaPro Painters.
  • Helen Bond
  • 5,488 Reads 1 Shares
JAE Restaurant Group acquires 97 additional locations from Wendy's corporate making the multi-unit franchisee company one of South Florida's largest employers with over 5,000 employees and 177 locations throughout Florida, Texas, and New Mexico.
  • Multi-Unit Franchisee
  • 24,040 Reads 4 Shares
Social media review sites such as Yelp can provide challenges and opportunities for savvy multi-unit operators to take their business reviews and online image into their own hands.
  • Jenna Oltersdorf
  • 20,573 Reads 2 Shares
Segmenting your target market into smaller and smaller groups is not only possible with today's technology tools, it's also a way to boost your bottom line by reaching your customers more effectively
  • Chen Katz
  • 2,429 Reads 2 Shares
Social media marketing news you can use. This week: 1) More reasons than you need to consider using Instagram to boost engagement with your customers; 2) How Snapchat may be shaping the future of social media; 3) Facebook's move to counter ad blockers and give users more control of the ads they see; 4) Twitter moves to redefine itself as growth falters.
  • Daniel Lieberman
  • 3,010 Reads 6 Shares
Recently, I had the pleasure of working with Dave Ridley, who spent 27 years with Southwest Airlines as a senior executive in a variety of operational, commercial, and staffing roles.
  • Jason Conrad
  • 21,754 Reads 1,014 Shares
Bojangles
SPONSORED CONTENT
Bojangles
SPONSORED CONTENT
Bojangles
SPONSORED CONTENT
Consumer marketing around the world is both the same and different from country to country. Adapting to the differences is critical in marketing a brand successfully overseas.
  • Bill Edwards
  • 9,529 Reads 4 Shares
The fast casual space is one that continuously evolves to meet consumer demands. From restaurant design to ordering methods and digital advancements both in-store and online, brands are continually undergoing changes to keep their dynamic guest base happy... and full.
  • Christine Specht
  • 7,366 Reads 1 Shares
New Technomic Study Finds That Consumers Blame Restaurants For Third-party Delivery Service Mistakes
  • Multi-Unit Franchisee
  • 17,929 Reads 14 Shares
Staying On Top Of Technology Is Key To Recruiting And Retaining Top Talent And Building An Organization That Lasts.
  • Dan Schneider
  • 24,566 Reads 1 Shares
Giving back to the communities you serve builds customer engagement, brand reputation, and contributes to system growth and franchise development. Three franchise CEOs tell how they do it.
  • Steve Olson
  • 6,831 Reads
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • By Eddy Goldberg
  • 3,318 Reads 4 Shares
Popeyes Louisiana Kitchen multi-unit franchisee Ali Shahid Butt learned long ago that success in business depends on other people.
  • Helen Bond
  • 31,057 Reads 16 Shares
At TruFusion, we market primarily to the Millennial, specifically females. Because of this, we are talking to the most highly connected generation yet, with their access to instant information.
  • Franchise Update
  • 5,635 Reads 1,014 Shares
Time and speed of service are critical to the customer experience. Everyone in the organization has to understand how valuable time is to the customer.
  • John DiJulius
  • 20,130 Reads
Share This Page

Subscribe to our Newsletters