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One of the largest challenges in franchise development is finding and keeping the right people in the right places, from the top of the franchisor office to the front-line employees at each franchised location.
  • William Edwards
  • 6,280 Reads 3 Shares
IFA says "political theater" SEIU protests over per hour wages put the future of jobs and businesses in jeopardy.
  • Multi-Unit Franchisee
  • 6,575 Reads
How Houlihan's uses an array of analytics and business intelligence to improve its marketing.
  • Jen Gulvik
  • 3,570 Reads 2 Shares
Some people are born with a deep desire to win. They are passionate, determined, aggressive, and persistent. We've come to label these multi-unit franchisees "Dominators."
  • Kerry Pipes
  • 7,962 Reads 2 Shares
Social media marketing news you can use. This week: Pinterest's new visual search tool aims to boost its advertising clout; now Facebook wants to be your mobile news source too; 8 tips to secure your social media presence from hackers; guess who (attorneys) account for Google's most expensive AdWords; the power of social media to change lives by connecting people.
  • Daniel Lieberman
  • 2,891 Reads
It's October 1, 2015 and a line of hackers is standing outside your store waiting for you to turn on your computer system. Why? So they can steal your customers' credit card data and sell it to the highest bidder, of course.
  • Tom Epstein
  • 9,549 Reads 1 Shares
The most important metrics for marketing should be cost per lead and cost per sale. Cost per lead is the media cost divided by the number of legitimate leads.
  • Franchise Update
  • 5,464 Reads 1,021 Shares
Franchise systems play up their technology as a differentiator, but Oxi Fresh delivers--in a big way. In fact, other service brands have approached them about using a customized version of their home-built software.
  • Eddy Goldberg
  • 3,814 Reads 2 Shares
A strong social media presence will help build your brand recognition, brand loyalty, customer traffic, and purchases. Here's what you need to know about the tools.
  • Zach Wilson
  • 10,235 Reads 1 Shares
Choosing additional brands to grow with is serious business. Your chances of success increase when you identify a brand that collaborates with its franchisees in order to build a strong culture based on trust.
  • Eric Stites
  • 7,528 Reads 1,023 Shares
Shattering selling myths: the truth about top sales performers.
  • Steve Olson
  • 6,583 Reads 2 Shares
Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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So many good things are happening in franchising these days, it's hard to keep up! So welcome back to "Good News" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 4,739 Reads
When Aslam Khan was a youngster growing up in a poor mountain village in Pakistan, his world didn't include knowledge of luxury cars, homes, designer apparel, or the other trappings of money.
  • Debbie Selinsky
  • 21,324 Reads 38 Shares
Many of the topics we address as a firm focus on the technical aspects of a transaction, such as market observations, quantitative measurements, and other deal points, but seldom do we discuss the emotional side.
  • Dean Zuccarello
  • 7,289 Reads 3 Shares
Many of us have been in the franchise industry longer than... well, a long time. At Franchise System Builders we have had the fortunate experience to work with many companies and to become intimately involved with their franchise offering, franchise development processes, and resulting successful operations.
  • Jim Bender
  • 3,245 Reads
People walk in, not yet customers... and what do they see? Your brand and marketing efforts got them to the door, but now that they're in, what do you want them to see first?
  • Adam Pierno
  • 3,760 Reads 1,021 Shares
Jamba Juice Nears Completion of Refranchising Efforts with 16-Store California Bay Area Deal
  • Multi-Unit Franchisee
  • 8,322 Reads 7 Shares
Great culture can boost the bottom line, create more satisfied customers, lower employee turnover, and improve overall system growth.
  • Multi-Unit Franchisee
  • 5,751 Reads
Marina MacDonald, CMO at Red Roof Inn, serves two audiences: its lodging clientele and its franchisees -applying her nearly three decades in hospitality to satisfy both.
  • Kerry Pipes
  • 3,978 Reads
Social media marketing news you can use. This week: Google exec urges advertisers to respond to ad blocking; LinkedIn Groups benefit B2B and B2C companies; 15 list-building mistakes email marketers make; tips for marketing to Millennial males.
  • Daniel Lieberman
  • 2,700 Reads
You can say this about William Bruce: he's not afraid of change or embracing new challenges.
  • Kerry Pipes
  • 9,260 Reads 83 Shares
Potbelly Sandwich Works
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Potbelly Sandwich Works
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Potbelly Sandwich Works
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Amin Dhanani didn't have to look far for a business role model: his father came from Pakistan 37 years ago with 11 children and $50 in his pocket.
  • Debbie Selinsky
  • 27,261 Reads 21 Shares
"Increasingly, leadership today is defined not just by how many hours you spend at your computer, but your ability to connect to others, says Carol Bartz, former Yahoo CEO and Lisa Lambert, founder of UPWARD."
  • Eddy Goldberg
  • 3,739 Reads
Technology has become essential to the operation of franchised businesses around the world. This incudes not only operating the actual business, but managing the franchisor-franchisee relationship across country and continent boundaries.
  • William Edwards
  • 16,877 Reads
Mother of three with no previous business experience goes from homemaker to successful multi-unit franchisee with passion and hard work.
  • Multi-Unit Franchisee
  • 13,952 Reads 7 Shares
A case study of a multi-unit franchisee who introduces culture into his operations as an intangible that gets results.
  • Multi-Unit Franchisee
  • 13,157 Reads
10 tips for growing your franchise in the coming year.
  • Jason Helfrich
  • 21,523 Reads 24 Shares
California amended its franchise relationship law in October, giving more rights to franchisees. How might these changes affect your brand, and will they spread nationwide?
  • Cheng Cohen
  • 8,612 Reads 2 Shares
The way Steven Taylor and Chris Smith see it, operating multiple brands just makes their business better.
  • Helen Bond
  • 11,906 Reads
Was I wrong when I said you should offer a price match guarantee? This question was inspired by reading Jeff Shore's article on Entrepreneur.com, "Don't Wage a Price War. Win Sales by Eliminating Your Competition."
  • John DiJulius
  • 7,491 Reads 1 Shares
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