Franchise Marketing
Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.
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Marina MacDonald, CMO at Red Roof Inn, serves two audiences: its lodging clientele and its franchisees -applying her nearly three decades in hospitality to satisfy both.
- Kerry Pipes
- 4,874 Reads
Social media marketing news you can use. This week: Google exec urges advertisers to respond to ad blocking; LinkedIn Groups benefit B2B and B2C companies; 15 list-building mistakes email marketers make; tips for marketing to Millennial males.
- Daniel Lieberman
- 3,193 Reads
The early marketer gets the sales: a checklist for setting your 2016 sales and marketing goals.
- Eric Lofholm
- 7,697 Reads
Social media marketing news you can use. This week: Facebook's "dislike" empathy button; Twitter's Buy button; Periscope - is it for you?; getting in on the Apple Watch early; and should you jump on the Periscope bandwagon?
- Daniel Lieberman
- 3,544 Reads
Social media marketing news you can use. This week: Optimizing Facebook Local Awareness Ads; Doing it right with Instagram ads; Using inspirational quotes on Pinterest; Adding emojis to your brand building tactics; and the good that came out of Google+'s failure to meet expectations.
- Daniel Lieberman
- 3,940 Reads
Digital ordering has taken a giant leap forward, but Noah Glass, founder of Olo (online ordering), says that for foodservice brands it's only the beginning.
- Noah Glass
- 3,377 Reads
Social media marketing news you can use. This week: Is Facebook ripping off businesses?; Snapchat's user demographics force advertisers to take it more seriously; Deez Nuts for President?
- Daniel Lieberman
- 3,698 Reads
Looking to improve your brand's Facebook content marketing - and engage your franchisees? Here are four tips to make it happen!
- Jack Monson
- 5,952 Reads 1,023 Shares
Social media marketing news you can use. This week: Should your brand be on Snapchat?; Social media's hidden features revealed for Facebook, Twitter, Google+, and LinkedIn; the history (and predicted future) of mobile ads; Twitter removes wallpaper and users howl; U.K. woman legally changes her name to get around Facebook's real-name policy.
- Daniel Lieberman
- 3,450 Reads
Are your summer sales slowing down? Here are three actions marketers can take in their slow season to lay the groundwork for bigger and better sales come September. (Note to frozen dessert brands: save this article for January.)
- Gregg Schwartz
- 2,938 Reads 9 Shares
Social media marketing news you can use. This week: learning from the 6 types of social sharers; using hashtags to engage customers and build your business; Amazon's Prime Day sale: fail or no fail?; 54 clues to determining if you're a social media geek.
- Daniel Lieberman
- 4,652 Reads 33 Shares
A conversation with Valerie Kinney, vice president of marketing at CertaPro Painters, provides insights into the realities of franchising, how CertaPro fosters collaboration with franchisees, and recent examples of staying relevant with marketing strategies (their "50 Shades of Gray Paint" video, for example).
- Philip St. Jacques
- 4,667 Reads 6 Shares
Social media marketing news you can use. This week: 3 free photo apps to improve your social media marketing; Millennials get more political on Facebook; website accessibility for the physically impaired; and the changing face of holiday marketing campaigns as traditional holidays lose traction among younger generations.
- Daniel Lieberman
- 5,248 Reads 38 Shares
These 5 publications have something for every consumer marketing pro - and beginner. They include: "The 7-Minute Buyer's Guide to Choosing Your Customer Support Solution"; "An Introduction to Mobile Marketing"; "The New CMO Guide: A Handbook for Marketing Leaders"; "Search Engine Optimization;" and "Marketing Automation Strategy: Benchmarks for Small & Medium Business."
- Eddy Goldberg
- 3,687 Reads
Social media marketing news you can use. This week: getting started on LinkedIn (it's about time!); using social media automation for effective customer engagement; a short, brief, infographic history of Twitter; and OMG! 75 social media acronyms to know.
- Daniel Lieberman
- 3,904 Reads
How to structure your franchise organization to align your sales and marketing teams - and increase your consumer revenues and unit sales.
- Dayna Rothman
- 3,454 Reads 1 Shares
Social media marketing news you can use. This week: 65 sites that provide free images for your online marketing campaigns; analyzing "Hack Crash" panic - and avoiding it; improve customer service with Twitter's upgraded direct message capabilities; 15 tips for hiring good designers from someone who's done it.
- Daniel Lieberman
- 3,392 Reads 1 Shares
Social media marketing news you can use. This week: Still confused about hashtags?; Predicted SEO shakeup from Google's mobile inclusion apparently was overrated; Twitter returns to Google search; build your brand by making friends with influential bloggers!
- Daniel Lieberman
- 4,050 Reads 9 Shares
"Without a strong team behind you, even the best CMO won't be able to take their marketing initiatives to the next level of success," says Lisa Dimson, CMO at Tropical Smoothie Cafe. Learn how to build a great marketing team.
- Lisa Dimson
- 6,266 Reads 177 Shares
Social media marketing news you can use. This week: 30 social media tips to ignore; new eye tracking study on Google results pages; how is your logo doing at reflecting your brand?; Hillary Clinton's adaptable logo: mistake or new direction?; social media images now available through Lobster; Google adds Loch Ness to Street View
- Daniel Lieberman
- 4,560 Reads
Wienerschnitzel's CMO, Doug Koegebohn, loves his new job at this 53-year-old brand.
- Kerry Pipes
- 6,565 Reads 1 Shares
Social media marketing news you can use. This week: Google boosts mobile search in online rankings; how to improve your mobile rankings on Google; Meerkat soars, then crashes; Twitter adds direct messages, even to non-followers; Tumblr offers brands access to a younger audience.
- Daniel Lieberman
- 4,543 Reads 1,021 Shares
5 helpful tips for deciding how to balance national and hyper-local marketing for franchise brands.
- Laurel Mintz
- 7,305 Reads 1 Shares
Social media marketing news you can use. This week: NYU professor predicts the future of Apple, Amazon, Facebook, and Google; free web images for marketers; Google+ on the way out?; sending money with Facebook Messenger; and Twitter wins court case protecting free speech, anonymity.
- Daniel Lieberman
- 4,211 Reads 36 Shares
Beyond surveillance: 5 things to know about using video intelligence to enhance employee and store performance and boost your bottom line.
- Matt Steinfort
- 4,257 Reads
Social media marketing news you can use. This week: Yelp sues two reputation management companies; brands choosing Instagram over Facebook; why your business doesn't need a Facebook page; Facebook adjusts "Likes" downward.
- Daniel Lieberman
- 3,641 Reads
Think you're in the restaurant, home care, or automotive business? Think again - it's all about customer service!
- John Tschohl
- 3,410 Reads
Social media marketing news you can use. This week: Using Pinterest Guided Search; Tweets searchable on Google; Facebook goes after YouTube; are you posting too much on Facebook?; Millennials and restaurants; and right-sizing images for social media platforms.
- Daniel Lieberman
- 4,615 Reads 58 Shares
A conversation with Heather Neary, Auntie Anne's CMO, provides insights into her marketing approach, as well as the relationship between national marketing strategies and how thousands of franchisees unify to execute locally against a single goal.
- Philip St. Jacques
- 6,087 Reads 39 Shares
Social media marketing news you can use. This week: fake followers on Twitter and Instagram; Valentine's Day on Facebook trends; Oscars on Twitter and Facebook; PetSmart's clever online video ads; and how to contact a real live person at Google for local business support (really).
- Daniel Lieberman
- 4,887 Reads 32 Shares
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