Franchise Marketing
Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.
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Social media marketing news you can use. This week: 3 free photo apps to improve your social media marketing; Millennials get more political on Facebook; website accessibility for the physically impaired; and the changing face of holiday marketing campaigns as traditional holidays lose traction among younger generations.
- Daniel Lieberman
- 5,203 Reads 38 Shares
These 5 publications have something for every consumer marketing pro - and beginner. They include: "The 7-Minute Buyer's Guide to Choosing Your Customer Support Solution"; "An Introduction to Mobile Marketing"; "The New CMO Guide: A Handbook for Marketing Leaders"; "Search Engine Optimization;" and "Marketing Automation Strategy: Benchmarks for Small & Medium Business."
- Eddy Goldberg
- 3,614 Reads
Social media marketing news you can use. This week: getting started on LinkedIn (it's about time!); using social media automation for effective customer engagement; a short, brief, infographic history of Twitter; and OMG! 75 social media acronyms to know.
- Daniel Lieberman
- 3,848 Reads
How to structure your franchise organization to align your sales and marketing teams - and increase your consumer revenues and unit sales.
- Dayna Rothman
- 3,406 Reads 1 Shares
Social media marketing news you can use. This week: 65 sites that provide free images for your online marketing campaigns; analyzing "Hack Crash" panic - and avoiding it; improve customer service with Twitter's upgraded direct message capabilities; 15 tips for hiring good designers from someone who's done it.
- Daniel Lieberman
- 3,341 Reads 1 Shares
Social media marketing news you can use. This week: Still confused about hashtags?; Predicted SEO shakeup from Google's mobile inclusion apparently was overrated; Twitter returns to Google search; build your brand by making friends with influential bloggers!
- Daniel Lieberman
- 3,997 Reads 9 Shares
"Without a strong team behind you, even the best CMO won't be able to take their marketing initiatives to the next level of success," says Lisa Dimson, CMO at Tropical Smoothie Cafe. Learn how to build a great marketing team.
- Lisa Dimson
- 6,206 Reads 177 Shares
Social media marketing news you can use. This week: 30 social media tips to ignore; new eye tracking study on Google results pages; how is your logo doing at reflecting your brand?; Hillary Clinton's adaptable logo: mistake or new direction?; social media images now available through Lobster; Google adds Loch Ness to Street View
- Daniel Lieberman
- 4,513 Reads
Wienerschnitzel's CMO, Doug Koegebohn, loves his new job at this 53-year-old brand.
- Kerry Pipes
- 6,481 Reads 1 Shares
Social media marketing news you can use. This week: Google boosts mobile search in online rankings; how to improve your mobile rankings on Google; Meerkat soars, then crashes; Twitter adds direct messages, even to non-followers; Tumblr offers brands access to a younger audience.
- Daniel Lieberman
- 4,492 Reads 1,021 Shares
5 helpful tips for deciding how to balance national and hyper-local marketing for franchise brands.
- Laurel Mintz
- 7,205 Reads 1 Shares
Social media marketing news you can use. This week: NYU professor predicts the future of Apple, Amazon, Facebook, and Google; free web images for marketers; Google+ on the way out?; sending money with Facebook Messenger; and Twitter wins court case protecting free speech, anonymity.
- Daniel Lieberman
- 4,151 Reads 36 Shares
Beyond surveillance: 5 things to know about using video intelligence to enhance employee and store performance and boost your bottom line.
- Matt Steinfort
- 4,182 Reads
Social media marketing news you can use. This week: Yelp sues two reputation management companies; brands choosing Instagram over Facebook; why your business doesn't need a Facebook page; Facebook adjusts "Likes" downward.
- Daniel Lieberman
- 3,594 Reads
Think you're in the restaurant, home care, or automotive business? Think again - it's all about customer service!
- John Tschohl
- 3,333 Reads
Social media marketing news you can use. This week: Using Pinterest Guided Search; Tweets searchable on Google; Facebook goes after YouTube; are you posting too much on Facebook?; Millennials and restaurants; and right-sizing images for social media platforms.
- Daniel Lieberman
- 4,578 Reads 58 Shares
A conversation with Heather Neary, Auntie Anne's CMO, provides insights into her marketing approach, as well as the relationship between national marketing strategies and how thousands of franchisees unify to execute locally against a single goal.
- Philip St. Jacques
- 6,012 Reads 39 Shares
Social media marketing news you can use. This week: fake followers on Twitter and Instagram; Valentine's Day on Facebook trends; Oscars on Twitter and Facebook; PetSmart's clever online video ads; and how to contact a real live person at Google for local business support (really).
- Daniel Lieberman
- 4,830 Reads 32 Shares
Pinterest isn't working for marketers - yet. This report from Forrester explores how marketers can learn to take advantage of its growing strengths.
- Gavin O'Malley
- 3,346 Reads
Social media marketing news you can use. This week: local search marketing tips for franchisees; insights from a 19-year-old on social media platforms; Google now more trusted for news than traditional media; and how public Facebook information tells us more about our customers (and ourselves) than we know.
- Daniel Lieberman
- 4,486 Reads
Social media marketing news you can use. This week: using Yelp to boost local search results, off-season sales and marketing ideas, mobile wallets and the cashless society, Google Glass takes a break to retool, social engagement numbers and Super Bowl predictions.
- Daniel Lieberman
- 4,423 Reads
Digital payment technology (eWallets) are here - and growing. See how they can benefit your brand and strengthen your relationships with customers.
- Bradley Wilkes
- 4,874 Reads 1,014 Shares
Social media marketing news you can use. This week: local search marketing, Instagram overtakes Twitter (in numbers), Tumblr overtakes Instagram (in growth), and an entertaining infographical history of famous brand slogans.
- Daniel Lieberman
- 7,106 Reads
A conversation with Jason Silfies, vice president of marketing and technology at Coldwell Banker Real Estate, on three critical marketing misperceptions - and how to fix them.
- Philip St. Jacques
- 7,265 Reads 12 Shares
Social media marketing news you can use. This week: Wrestling with social media, Krispy Kreme's holiday global live video chat, social media customer service, U.K. retailer's campaign to prevent "wrong presents," and what people searched for on Google in 2014.
- Daniel Lieberman
- 2,748 Reads
Social media marketing news you can use. This week: Snapchat 101, listening to customers, mobile-friendly websites, the history of the hashtag (and how to use it), Facebook cracks down on "overly promotional" content, and Twitter makes all tweets since 2006 searchable.
- Daniel Lieberman
- 3,914 Reads 24 Shares
The top 5 mistakes brands make in local marketing - and how to fix them.
- Lori Alba
- 4,265 Reads 1 Shares
15 experts predict what's ahead for PPC and digital marketing in 2015.
- Eddy Goldberg
- 3,999 Reads 1,014 Shares
The "space between" franchisor and franchisees is where system-wide marketing fails. Here are 5 tips for navigating that space successfully and growing the system.
- Corey O'Donnell
- 3,294 Reads 10 Shares
Social media marketing news you can use. This week: holiday marketing trends and predictions, leveraging social video, online price variations, Twitter for Business, and guys on Pinterest.
- Daniel Lieberman
- 4,395 Reads 38 Shares
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