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At TruFusion, we market primarily to the Millennial, specifically females. Because of this, we are talking to the most highly connected generation yet, with their access to instant information.
  • Franchise Update
  • 5,359 Reads 1,014 Shares
Time and speed of service are critical to the customer experience. Everyone in the organization has to understand how valuable time is to the customer.
  • John DiJulius
  • 19,880 Reads
New Study Finds That Multi-Unit Franchisees Have More Satisfaction And Enjoy Operating Their Business More Than Single Unit Operators. And Because They Have More Invested, They Have Higher Expectations For Their Franchisor
  • Multi-Unit Franchisee
  • 22,066 Reads 1 Shares
Financing Equipment For Your Franchise Locations Can Be A Big Investment. Here Are 5 Key Considerations To Make When Considering Financing Or Leasing Options.
  • Biz Durling
  • 14,516 Reads 13 Shares
Turning unhappy customers into loyal ones is easy enough -- if you empower and train your front-line employees to act. See what customer service guru John Tschohl has to say about service recovery.
  • John Tschohl
  • 6,197 Reads
Social media marketing news you can use. This week: 1) 55% of Google users can't tell the difference between the search results and the ads; 2) Augment your business's reality with Pokémon Go marketing tips; 3) Google's Adword format revision requires marketers to comply by Oct. 26; 4) Pinterest—debunking 11 myths that may be holding you back.
  • Daniel Lieberman
  • 2,831 Reads
For Sunny Ghai, the key to multi-brand franchisee success is creativity. The founder of family-owned Ghai Management Services operates 7 brands, including 60 Burger Kings in 4 states.
  • By Helen Bond
  • 30,048 Reads 2 Shares
Multi-Unit Franchising Conference Will Be Chaired By Guillermo Perales, the largest Latino franchise operator in the U.S.
  • Multi-Unit Franchisee
  • 28,204 Reads 2 Shares
Sibling Partnerships In Business Can Be Challenging And Even More Complicated When Trying To Draw Lines Between Personal And Business Relationships.
  • Champ and Kendall Rawls
  • 20,009 Reads 1,014 Shares
Franchise recruitment has changed, but has your sales process? These tips from 10 franchise sales pros show how to adapt to today's prospects.
  • 5,272 Reads 2 Shares
One of the strategies multi-unit franchisees Brooke and Les Wilson practice to keep both their marriage and their business on track is to keep each in its proper place.
  • Helen Bond
  • 24,489 Reads 1 Shares
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Good data is a competitive advantage in today's marketplace. Jim DiRugeris, Goddard Systems' VP of franchise development, tells how his brand is incorporating data into its franchise recruitment process.
  • Jim DiRugeris
  • 6,306 Reads 17 Shares
Franchising has proven to be a successful and popular business model since its mainstream inception many decades ago. Three constants have fueled its growth: the desire to expand, the need for capital to fuel that expansion, and the goal of operating seamlessly across large geographical distances.
  • Dean Zuccarello
  • 23,105 Reads 4 Shares
New survey highlights how young consumers want food that is tasty and affordable, made with quality ingredients, and offered in a social environment.
  • Multi-Unit Franchisee
  • 18,505 Reads 9 Shares
Jesse and Charles Keyser are two brothers who operate franchise units for three brands--Little Caesars, Sport Clips, and Oxi Fresh Carpet Cleaning. They've built their business by leveraging Jesse's salesmanship and drive, Charles' operational skills and passion for food, and a dedicated approach to their business philosophy.
  • Multi-Unit Franchisee
  • 17,087 Reads 20 Shares
When an EF4 tornado ripped through the northeastern Dallas suburb of Rowlett the day after Christmas last year, the people at a McAlister's Deli a mile away knew just what to do.
  • Helen Bond
  • 23,452 Reads 1 Shares
Ashley Morris and childhood friend Jason Smylie were not afraid to take on the world when they graduated from college in their early 20s.
  • Kerry Pipes
  • 5,731 Reads 2 Shares
If your business is on a calendar year, you've finished your first-quarter operations. Hopefully, your accountant or bookkeeper gave you your financial reports by April 15--both an income statement and a balance sheet--and you spent time reviewing them.
  • Rod Bristol
  • 18,864 Reads 1 Shares
With today's highly savvy consumers, the marketing landscape is constantly changing and requires a comprehensive, multi-layered approach to help a business achieve its goals and objectives.
  • Franchise Update
  • 4,920 Reads 1,021 Shares
College student falls in love with Capriotti's Sandwich Shop in Arizona and brings the brand back to his home state of Nebraska. He's just opened his second location and a third is on the way.
  • Multi-Unit Franchisee
  • 15,682 Reads 64 Shares
Ed Wolak will open his 100th Dunkin' Donuts location next year. He's a dedicated multi-unit franchisee who has served in all kinds of industry leadership roles since forming his company in 1975. But he will tell you that his philanthropic commitment to the communities he serves is paramount to his ongoing success. He operates in Maine, New Hampshire, and New York and has developed a reputation for social responsibility and community involvement.
  • Multi-Unit Franchisee
  • 11,875 Reads 10 Shares
Jersey Mike's Subs
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6 things that make a brand indispensable - and its customers loyal. How many of these boxes can you check for your brand?
  • John DiJulius
  • 3,908 Reads 22 Shares
Growing to 10 units is a cherished milestone for franchisees. Different obstacles and opportunities crop up along the way, some expected, others not.
  • Eddy Goldberg
  • 17,956 Reads 1 Shares
Social media marketing news you can use. This week: 1) Getting verified account status on Twitter just got easier; 2) 5 steps on how to get started with Snapchat branded business geofilters; 3) 32 steps (yes, really) to get your business to the top of Google Maps; 4) Twitter to introduce a visual recognition shopping tool based on users' own photos.
  • Daniel Lieberman
  • 3,424 Reads 6 Shares
Any big initiative, project, or revolution must have the support of the senior leadership team; otherwise it will be considered "flavor of the month" or "management by bestseller."
  • John DiJulius
  • 2,995 Reads 2 Shares
Tshimanga "Tim" Biakabutuka, born in Kinshasa, Republic of Zaire in 1974, came to the U.S. with his family when he was just 6 years old. The family settled in Canada, in the Montreal area.
  • Kerry Pipes
  • 23,359 Reads 23 Shares
Attracting customers in 2016 takes many forms--and platforms--sometimes all at the same time. Here are a few tactics franchise brands are using to drive customers into their stores, keep them there, and reward them.
  • Eddy Goldberg
  • 5,096 Reads 1 Shares
Successful strategic business planning involves having the right ideas, the right people, the right plan, and the flexibility to adapt.
  • Dan Schneider
  • 16,359 Reads 1 Shares
Oklahoma multi-unit franchisee applies his military background and training to how he operates his 4 franchise locations. The common theme to his success is 'team.'
  • Multi-Unit Franchisee
  • 19,455 Reads
Big data is changing lead generation and the franchise sales process. Are you taking advantage or falling behind?
  • Jim Bender
  • 6,858 Reads 2 Shares
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