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On a personal level, I bet 100 percent of you agree with me that people really do matter, but are you living it every day in your businesses?
  • Nate DaPore
  • 6,994 Reads 1 Shares
Franchisors often ask us when they should activate their franchise marketing fund. They may have a requirement for marketing spending in their FDD, but may not be collecting or spending the money centrally.
  • Janet Muhleman
  • 16,498 Reads 3 Shares
Pinterest business users will want to explore the updated Pinterest Analytics tool. The new version adds information about your top pins and boards in the Pinterest Profile section.
  • Daniel Lieberman
  • 3,043 Reads
Hudl, a sports video software company based in Lincoln, Neb., has a system for feedback they refer to as #RealTalk. Playing off the slang phrase "real talk" (curt honesty), the team uses the phrase to denote when a conversation has taken a serious turn.
  • Gregory Ciotti
  • 4,079 Reads
A declaration is a powerful thing. By making a declaration, you not only announce something, you proclaim it to be a true and accurate representation of who you are and what you believe in.
  • Steve Farber
  • 9,737 Reads
A new set of regulatory guidelines for franchisors provides clarity on how to present franchise opportunities to prospective buyers.
  • Tom Pitegoff
  • 8,608 Reads
Loan financing and equity investment are two common methods of funding a new business start-up, assuming you do not have the capital on your own. Each strategy has advantages.
  • Jenny Q. Ta
  • 11,880 Reads 1 Shares
Bobby and Lori Forrest came well-prepared for their second careers as multi-unit franchisees for Sport Clips.
  • Debbie Selinsky
  • 19,217 Reads 6 Shares
For more than 10 years, I had the distinct good fortune to live and work in the rural and pristine Berkshire foothills of Litchfield, Conn. "The Northwest Corner," as the locals call it, explodes into life in the spring.
  • Joe Mathews
  • 4,936 Reads
You'll recruit new franchisees much faster if you initially understand, prepare, and learn the best methods for selling franchises. Working smarter shortens the race to the finish line!
  • Steve Olson
  • 2,173 Reads 15 Shares
In one of our most recent franchise surveys, 62 percent of CEOs and operations VPs and directors responded that they do not have a formal training program for their operations consultants and field staff.
  • Keith Gerson
  • 4,593 Reads
Potbelly Sandwich Works
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Potbelly Sandwich Works
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Potbelly Sandwich Works
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Larry Lee knows a great location when he sees one. After all, he was in real estate and shopping center development before he became a franchisee.
  • Multi-Unit Franchisee
  • 15,136 Reads 1 Shares
Successfully operating a multi-unit franchise--typically generating millions of dollars in revenue from many locations--requires a keen awareness that leading multiple units is fundamentally different than leading a small operation.
  • Robert Sher
  • 8,685 Reads
When you look at the life and career of multi-unit franchisee Don Davey, you'll notice a pattern
  • Debbie Selinsky
  • 9,680 Reads 1 Shares
Consumer marketing changes constantly—no news there. Keeping up is another story. Tactics and thinking that were progressive and results-oriented yesterday are passé and ineffective today.
  • Kerry Pipes & Eddy Goldberg
  • 8,056 Reads 1 Shares
Over the past seven years, some economies have prospered while the U.S. has been on a roller-coaster ride. With franchising's ability to respond relatively quickly to change, it comes as no surprise that we are seeing more focus on international expansion by U.S. brands.
  • Darrell Johnson and Eric Simon
  • 5,913 Reads 1,023 Shares
According to the National Restaurant Association, 13 percent of all Americans have made a reservation using a smartphone or tablet in the past 30 days...
  • Tom Epstein
  • 2,253 Reads 13 Shares
SEO has gone through many changes since marketers first discovered the value of being listed on the first page of search engine results.
  • Eddy Goldberg
  • 2,358 Reads 25 Shares
As an entrepreneur, you're often the face of your company, and your ability to capture attention, to fascinate others--clients, employees, strategic partners, influencers--can make or break a business.
  • Sally Hogshead
  • 8,322 Reads 6 Shares
As people get closer to the age when they hope to retire, traditional wisdom calls for moving into more conservative - safer - investments, such as Treasury bonds and many fixed-income mutual funds.
  • Multi-Unit Franchisee
  • 8,298 Reads
Online video marketing has become a staple, with 81 percent of companies producing video content for their websites and 69 percent producing it for social media, according to the 2014 Online Video Production Trends Report.
  • Jennifer Santoro
  • 4,598 Reads 1,023 Shares
Hungry Howie's Pizza
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Hungry Howie's Pizza
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Hungry Howie's Pizza
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Customers are turning more and more to mobile search, making high visibility in local search results a critical ingredient in a business's marketing mix
  • Daniel Lieberman
  • 2,612 Reads 6 Shares
In these challenging times, it pays to be as prepared as possible. Here are some suggestions from the banker's side of the desk that will help increase your chances of success when it comes time to renew or renegotiate your current loan structure.
  • Steve LeFever
  • 7,652 Reads 21 Shares
Growing franchisee profitability usually requires growing the top line, as well as controlling costs. With no rising economic tide to lift all boats, the way to grow sales is to take share from the competition.
  • Jack Mackey
  • 5,646 Reads
Change in a franchise system is inevitable. All franchise brands across all segments--food, home services, health and wellness, B2B, and others--eventually come to a point in their growth where the choice is clear: either change and continue to grow, or remain stale and gradually fade away as more progressive competitors pass you by.
  • Franchise Update
  • 2,911 Reads 8 Shares
Candor among talented teams is no small feat, but executives across industries will tell you that it is the universal gold standard.
  • Gregory Ciotti
  • 2,792 Reads 4 Shares
U.S. Census numbers show that Latinos are the nation's largest minority: the Hispanic American population in 2012 had reached 53 million and is expected to grow to 128 million by 2060.
  • Sebastian Aroca
  • 10,964 Reads 8 Shares
Jeff Deiters, 50, is a Chicago-native who has been flying planes for as long as he can remember and spends a bulk of his time up in the sky. He and his wife, Annette, met at the Air Force Academy in Colorado Springs, CO, and are both veterans.
  • Multi-Unit Franchisee
  • 7,560 Reads 70 Shares
Local businesses are stronger together than alone. Your competitive advantage is derived from the local and industry knowledge you possess along with the market power (resources that enable you to attract and retain customers) built.
  • Eric Groves
  • 5,665 Reads 1 Shares
We asked Jason Mattes, chief development officer at Fierce Brands (franchisor of Retro Fitness and Let's Yo! Yogurt), what he looks for in a salesperson, and what the critical elements are in building a great sales and development team.
  • Kerry Pipes
  • 5,946 Reads 1 Shares
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