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Social media marketing news you can use. This week: 1) Crisis management: How badly will "Papa John" Schnatter's problems hurt the brand he founded?; 2) 10 ways digital marketers can improve their effectiveness; 3) 5 steps for turning "ordinary" online conversations into actionable leads; 4) Yelp cannot be ordered to take down negative reviews, says California's Supreme Court.
  • Eddy Goldberg
  • 6,712 Reads 4 Shares
Kent Frogley, Chief Marketing Officer at Real Property Management and Jessica Yarmey, chief marketing officer at Club Pilates, explain how they create online ads that engage customers, build loyalty, and get results. Here's what they told us.
  • Franchise Update
  • 9,319 Reads 6 Shares
Previously, we discussed how you can tap into the rich marketing resources provided by 1) your franchisor, and 2) your fellow franchisees.
  • Eddy Goldberg
  • 91,726 Reads 25 Shares
So you want to get financing to grow your business. What does your bank want from you in your loan proposal?
  • Rod Bristol
  • 7,318 Reads 18 Shares
New Research Explores Consumer Dining Habits and Motivators Changing the Way Diners Engage with Foodservice.
  • Multi-Unit Franchisee
  • 5,499 Reads 11 Shares
Study Finds Restaurant Sales Up Slightly in June But Store Traffic in Decline.
  • Multi-Unit Franchisee
  • 4,349 Reads 3 Shares
Improve your lead gen through social media with these 4 useful tips
  • Lora Kellogg
  • 8,005 Reads 80 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 4,058 Reads 6 Shares
At Franchise Update Media we have made it our business for more than three decades to be the premier authority and resource for franchise information, education, and opportunities. Through our two magazines, three conferences, four newsletters, and content-rich website, we continue to bring timely, relevant, and useful news and information to franchisees, franchisors, and opportunity seekers.
  • Eddy Goldberg
  • 5,575 Reads 4 Shares
An international presence can add prestige to a brand, instill pride in employees and franchisees, and add to a company's bottom line. For franchisors going international, selecting the right markets and franchisees will greatly improve their chances of success. If not carried out correctly, however, this can also be a costly drain on a company's time, energy, and money.
  • Kay Ainsley
  • 4,223 Reads 3 Shares
Previously, we discussed the importance of marketing to succeed in your franchise business. In this article, we dig into specific tactics, resources, and suggestions for attracting and retaining customers.
  • Eddy Goldberg
  • 58,356 Reads 46 Shares
The Human Bean
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The Human Bean
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The Human Bean
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Fast-growing ZIPS Dry Cleaners often draws comparisons to Planet Fitness for shaking up an industry with a same-day, one-price model.
  • Helen Bond
  • 9,423 Reads 12 Shares
By now, bitcoin has become a household word. The idea of a digital, unregulated "cryptocurrency" elicits strong responses. Some have heralded bitcoin as revolutionary. Others, such as JPMorgan Chase CEO Jamie Dimon, denounced it as a "fraud." But in January of this year, Dimon walked that comment back, and declared, “The blockchain is real.” Why the change?
  • Joyce Mazero and William Sentell
  • 21,664 Reads 25 Shares
Multi-unit El Pollo Loco franchisee opens the brand's first location in Santa Rosa, California.
  • Multi-Unit Franchisee
  • 9,567 Reads 13 Shares
If you have to ask yourself if you're difficult to work for than you probably are. How to overcome ego-driven leadership problems.
  • Dan Iosue
  • 5,859 Reads 40 Shares
Grand openings at Wayback Burgers ensure franchisees connect with the local market
  • Kandi O'Connor
  • 11,068 Reads 22 Shares
Facebook changes driving you bonkers? Try these helpful tips from SocialJoey!
  • Jack Monson & Mike McDowell
  • 7,155 Reads 51 Shares
Absent an economic shock, we should have continued expansion this year and into next.
  • Darrell Johnson
  • 6,086 Reads 5 Shares
If you love animals, enjoy working with people, and would like to be your own boss, investing in a pet franchise can be a fulfilling, enjoyable, and financially rewarding career. You’ll be helping both animals and their owners while doing something you enjoy tremendously.
  • Emma Pearson
  • 19,166 Reads 33 Shares
The marketing skills you'll need to grow your franchise business vary with the type of business you're in – as well as where and how you do business. Food, retail, and service businesses each require different marketing skills; storefront, mobile, and home-based businesses mean different approaches to finding customers; and the ways to attract customers are not the same for different industries or sectors (restaurants, senior care, or home repair service, for example).
  • Eddy Goldberg
  • 26,278 Reads 18 Shares
Kamal Singh worked as a cashier at McDonald's, delivered sub sandwiches, opened his own Lenny's Subs shop, began adding other franchise brands.
  • Kerry Pipes
  • 11,535 Reads 25 Shares
Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Arizona-Based Arby's Multi-Unit Operator Opening Brand's First New 'Fast-Crafted Style' Restaurant in Tucson Area.
  • Kerry Pipes
  • 8,481 Reads 24 Shares
Two NFL Players Team Up To Bring Additional Jamba Juice Locations to Washington, DC Market
  • Kerry Pipes
  • 4,572 Reads 11 Shares
In 2015, I reported on the increasing use of technology in international franchising. Today, technology has become even more essential to the operation of franchised businesses around the world. Global use of technology in franchising includes franchise management, development, operations, training, social media, mobile pay, online delivery apps, marketing, and web-based POS systems.
  • William Edwards
  • 7,286 Reads 17 Shares
Development learns to play well with operations at Kids First Swim Schools
  • Gary Roth
  • 3,145 Reads 2 Shares
In what ways does your development department work alongside your operations department to enhance the recruitment process?
  • Franchise Update
  • 6,023 Reads 1 Shares
China is hot, as is much of Asia. So is Latin America. Hot for what? For expansion-minded U.S. franchise brands seeking growth opportunities. In a trend that accelerated with the onset of the Great Recession, U.S. franchisors have been looking overseas with greater focus for the past three-plus years.
  • Eddy Goldberg
  • 27,318 Reads 35 Shares
How many times have you heard, "A smile is free. It costs absolutely nothing to give but can mean the world to the person who receives it?"
  • John DiJulius
  • 8,076 Reads 34 Shares
Now may be the ideal time to invest in a home services franchise for multiple reasons. Spending on home renovations and repairs is expected to stay strong according to the Leading Indicator of Remodeling Activity (LIRA) report by the Remodeling Futures Program at the Joint Center for Housing Studies of Harvard University.
  • Emma Pearson
  • 21,199 Reads 119 Shares
Checkers & Rally's Franchisees Turning to Brand's New 'Modular' Design Concept Enabling Them To Build More Quickly and at Lower Cost.
  • Multi-Unit Franchisee
  • 5,639 Reads 28 Shares
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