Franchise Marketing
Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.
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October 17th, 2026
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Larry Miramontes, VP of Marketing at Always Best Care Senior Services, dishes on 2017 changes to the brand's marketing strategies and tactics.
- Larry Miramontes
- 3,872 Reads
Social media marketing news you can use. This week: 1) 4 tools for automating your social media efforts; 2) Social media audits pay off; 3) 6 trends in mobile apps for 2017; 4) What is the "half-life" of your brand's tweets?
- Daniel Lieberman
- 2,674 Reads
Social media marketing news you can use. This week: 1) 5 ways to turn connections into customers; 2) 9 predictions on what's hot in YouTube Marketing for 2017; 3) Custom audience retargeting on Facebook; 4) A quick guide to social media etiquette.
- Daniel Lieberman
- 2,798 Reads 1,021 Shares
Social media marketing news you can use. This week: 1) How to make Instagram ads work for your brand; 2) Using Twitter lists to narrow your target audience; 3) Pinterest - 6 tips to make your Pins stand out; 4) Wendy's beats down a Twitter troll - with facts!; and 5) What Facebook "sees" in your online photo.
- Daniel Lieberman
- 2,922 Reads 1,023 Shares
Sonic's CEO discusses the brand's progress with its consumer-facing technology, refranchising, and focus for 2017.
- Eddy Goldberg
- 4,487 Reads 6 Shares
With 2017 right around the corner and social media marketing occupying an ever-larger space in the minds of brand marketers, we took a look around the Internet for what the experts are predicting for the coming year in online marketing. Here's some of what we found.
- Eddy Goldberg
- 4,095 Reads
Social media marketing news you can use. This week: 1) Domino's introduces Google Home online ordering; 2) "Alexa, ask Pizza Hut for a pizza."; 3) How Snapchat has revolutionized social networks; 4) How Facebook plans to combat "fake news."
- Daniel Lieberman & Eddy Goldberg
- 3,079 Reads
Mobile marketing continues to grow as a vehicle for engaging with customers and attracting new ones. This report from 3Cinteractive reveals where brand marketers plan to invest in mobile in 2017.
- Eddy Goldberg
- 3,655 Reads 1 Shares
Social media marketing news you can use. This week: 1) How Snapchat's impending IPO may affect social marketers; 2) Instagram updates Stories with 3 new features; 3) 50 facts about Google social marketers should know; 4) Twitter moves to curb abuse by beefing up its "muting" feature; and 5) Fake news has become a real problem for social media platforms.
- Daniel Lieberman
- 2,540 Reads
Social media marketing news you can use. This week: 1) New media monitoring tool allows companies to track every mention of their brand or logo on television - and their competitors' too; 2) Threee steps to keep your ranking up on Google's new mobile search index; 3) Pinterest's new Explore feature improves display of popular Pins, adds native video; 4) Get a grip on the latest version of your Facebook Business Page with this 6:39-minute video.
- Daniel Lieberman
- 4,582 Reads
Social media marketing news you can use. This week: 1) Facebook enters the enterprise messaging market with Workplace; 2) Snapchat changes its advertising policy; 3) Learn how to "Pin" for the season (well in advance); 4) Do your website visitors come and go? Here's how to cure those bounce rate blues.
- Daniel Lieberman
- 2,800 Reads
One thing was clear at this year's Franchise Consumer Marketing Conference (FCMC): times have changed and will continue to change for franchise brand marketers--more rapidly than ever before.
- Kerry Pipes & Eddy Goldberg
- 4,369 Reads
Social media marketing news you can use. This week: 1) Twitter offers new customer support features for businesses; 2) Instagram Stories allows new photo posting options; 3) Snapchat's top 50 marketers provide tips for businesses seeking to better engage customers; 4) Google rolls out Allo to compete with Siri, Echo, and Cortana.
- Daniel Lieberman
- 2,796 Reads
Franchisors, take note! Your franchisees have the ability to own a moment--many moments in fact. For example, the moment an office team needs to take a working lunch and an intern types "sandwiches" into Google Maps..
- Lauren Reid
- 5,587 Reads 2 Shares
There is much discussion in marketing circles about how brick-and-mortar businesses can compete with the pricing and convenience of e-tailing.
- Kay Ainsley
- 3,386 Reads 2 Shares
At the end of 2015, IBM released a white paper highlighting 10 key marketing trends for 2016. Let's see how they did.
- IBM Marketing Cloud
- 4,174 Reads 7 Shares
Social media marketing news you can use. This week: 1) Social media giants Facebook, Twitter, and Instagram move to control online bullying, hate speech, and other abuse; 2) Snapchat's Snap Audience Match offers marketers new behavioral targeting tools; 3) Why 11 million young people quit Facebook; 4) Yahoo Gemini boosts search advertisers' ability to retarget; and 5) President Barack Obama reflects on the changes smartphones and social media have made in empowering "ordinary people."
- Daniel Lieberman
- 3,343 Reads 2 Shares
6 things you can do to make your brand indispensable, build brand loyalty, and keep your franchisees' customers coming back.
- John DiJulius
- 3,315 Reads
Segmenting your target market into smaller and smaller groups is not only possible with today's technology tools, it's also a way to boost your bottom line by reaching your customers more effectively
- Chen Katz
- 2,865 Reads 2 Shares
Social media marketing news you can use. This week: 1) More reasons than you need to consider using Instagram to boost engagement with your customers; 2) How Snapchat may be shaping the future of social media; 3) Facebook's move to counter ad blockers and give users more control of the ads they see; 4) Twitter moves to redefine itself as growth falters.
- Daniel Lieberman
- 3,345 Reads 6 Shares
Social media marketing news you can use. This week: 1) 55% of Google users can't tell the difference between the search results and the ads; 2) Augment your business's reality with Pokémon Go marketing tips; 3) Google's Adword format revision requires marketers to comply by Oct. 26; 4) Pinterest—debunking 11 myths that may be holding you back.
- Daniel Lieberman
- 3,240 Reads
Social media marketing news you can use. This week: 1) Getting verified account status on Twitter just got easier; 2) 5 steps on how to get started with Snapchat branded business geofilters; 3) 32 steps (yes, really) to get your business to the top of Google Maps; 4) Twitter to introduce a visual recognition shopping tool based on users' own photos.
- Daniel Lieberman
- 3,987 Reads 6 Shares
Steve Rockman, CMO at TruFusion, shares his views on how big data is changing his marketing strategy and tactics.
- Steve Rockman
- 4,928 Reads 48 Shares
Social media marketing news you can use. This week: 1) Getting started with Instagram Business Profiles; 2) 6 easy marketing ideas you can use to cash in on the Pokèmon GO craze (while it lasts); 3) Facebook updates its Live video service; 4) Snapchat now has more users than Twitter; 5) Food brands – let an expert with 450,000 followers show you how to take better photos of your food for social media marketing!
- Daniel Lieberman
- 3,533 Reads 6 Shares
Are your reward or loyalty programs achieving your goals or costing you money? Better use of analytics can help you target your programs more effectively.
- Charles Hogan
- 6,877 Reads 2 Shares
Social media marketing news you can use. This week: 1) Twitter boosts video length time from 30 to 140 seconds; 2) Facebook announces several new ad products and features for marketers; 3) Instagram continues its outstanding growth – have you tried it lately?; 4) Snapchat just might be your ticket to the demographic you seek.
- Daniel Lieberman
- 3,307 Reads 3 Shares
Feeling technical, yet practical? Check out these 6 digital marketing tactics franchisors need for franchisee success, from Brandmuscle Chief Digital Officer Paul Elliott (part 2).
- Paul Elliott
- 5,318 Reads 9 Shares
Social media marketing news you can use. This week: 1) Have you tried Facebook Live, the company's new video platform for sharing vids with your brand followers?; 2) 5 things you're missing if you're not using Google Places for local marketing; 3) 21 mistakes to avoid when using Instagram to promote your brand; 4) 16 Snapchat hacks, tips, and hidden features you can use; and 5) a long hot summer looms for the Twittersphere as The Hillary and The Donald get social.
- Daniel Lieberman
- 3,330 Reads 4 Shares
Sales and customer relations still boil down to local, one-on-one interactions. In this online digital era, it's time to take another look at "old school" community involvement as a way of building goodwill - and the bottom line of your franchisees and franchise system.
- Alex Vaccaro
- 3,665 Reads 9 Shares
Social media marketing news you can use. This week: 1) Looking for better analytics on your social media marketing? Here are four suppliers; 2) This reviewer loves this Instagram desktop management tool from Gramblr; 3) The DIY crowd loves what they do and is willing to spend on pricier products; 4) Why Facebook's change to throttle free content from brand pages was a good idea for both users and brands.
- Daniel Lieberman
- 3,308 Reads 1 Shares
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