Franchise Marketing
Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.
RECENT HEADLINES
September 23rd, 2026
 Many Locations, One Solid Strategy. Whether you’ve got 50 locations or 5,000, your customers want a personal touch, and we’re here to make sure they get it.
Request Info
|
Social media marketing news you can use. This week: 1) How Snapchat's impending IPO may affect social marketers; 2) Instagram updates Stories with 3 new features; 3) 50 facts about Google social marketers should know; 4) Twitter moves to curb abuse by beefing up its "muting" feature; and 5) Fake news has become a real problem for social media platforms.
- Daniel Lieberman
- 2,511 Reads
Social media marketing news you can use. This week: 1) New media monitoring tool allows companies to track every mention of their brand or logo on television - and their competitors' too; 2) Threee steps to keep your ranking up on Google's new mobile search index; 3) Pinterest's new Explore feature improves display of popular Pins, adds native video; 4) Get a grip on the latest version of your Facebook Business Page with this 6:39-minute video.
- Daniel Lieberman
- 4,540 Reads
Social media marketing news you can use. This week: 1) Facebook enters the enterprise messaging market with Workplace; 2) Snapchat changes its advertising policy; 3) Learn how to "Pin" for the season (well in advance); 4) Do your website visitors come and go? Here's how to cure those bounce rate blues.
- Daniel Lieberman
- 2,768 Reads
One thing was clear at this year's Franchise Consumer Marketing Conference (FCMC): times have changed and will continue to change for franchise brand marketers--more rapidly than ever before.
- Kerry Pipes & Eddy Goldberg
- 4,325 Reads
Social media marketing news you can use. This week: 1) Twitter offers new customer support features for businesses; 2) Instagram Stories allows new photo posting options; 3) Snapchat's top 50 marketers provide tips for businesses seeking to better engage customers; 4) Google rolls out Allo to compete with Siri, Echo, and Cortana.
- Daniel Lieberman
- 2,761 Reads
Franchisors, take note! Your franchisees have the ability to own a moment--many moments in fact. For example, the moment an office team needs to take a working lunch and an intern types "sandwiches" into Google Maps..
- Lauren Reid
- 5,548 Reads 2 Shares
There is much discussion in marketing circles about how brick-and-mortar businesses can compete with the pricing and convenience of e-tailing.
- Kay Ainsley
- 3,335 Reads 2 Shares
At the end of 2015, IBM released a white paper highlighting 10 key marketing trends for 2016. Let's see how they did.
- IBM Marketing Cloud
- 4,145 Reads 7 Shares
Social media marketing news you can use. This week: 1) Social media giants Facebook, Twitter, and Instagram move to control online bullying, hate speech, and other abuse; 2) Snapchat's Snap Audience Match offers marketers new behavioral targeting tools; 3) Why 11 million young people quit Facebook; 4) Yahoo Gemini boosts search advertisers' ability to retarget; and 5) President Barack Obama reflects on the changes smartphones and social media have made in empowering "ordinary people."
- Daniel Lieberman
- 3,311 Reads 2 Shares
6 things you can do to make your brand indispensable, build brand loyalty, and keep your franchisees' customers coming back.
- John DiJulius
- 3,293 Reads
Segmenting your target market into smaller and smaller groups is not only possible with today's technology tools, it's also a way to boost your bottom line by reaching your customers more effectively
- Chen Katz
- 2,829 Reads 2 Shares
Social media marketing news you can use. This week: 1) More reasons than you need to consider using Instagram to boost engagement with your customers; 2) How Snapchat may be shaping the future of social media; 3) Facebook's move to counter ad blockers and give users more control of the ads they see; 4) Twitter moves to redefine itself as growth falters.
- Daniel Lieberman
- 3,318 Reads 6 Shares
Social media marketing news you can use. This week: 1) 55% of Google users can't tell the difference between the search results and the ads; 2) Augment your business's reality with Pokémon Go marketing tips; 3) Google's Adword format revision requires marketers to comply by Oct. 26; 4) Pinterest—debunking 11 myths that may be holding you back.
- Daniel Lieberman
- 3,206 Reads
Social media marketing news you can use. This week: 1) Getting verified account status on Twitter just got easier; 2) 5 steps on how to get started with Snapchat branded business geofilters; 3) 32 steps (yes, really) to get your business to the top of Google Maps; 4) Twitter to introduce a visual recognition shopping tool based on users' own photos.
- Daniel Lieberman
- 3,953 Reads 6 Shares
Steve Rockman, CMO at TruFusion, shares his views on how big data is changing his marketing strategy and tactics.
- Steve Rockman
- 4,898 Reads 47 Shares
Social media marketing news you can use. This week: 1) Getting started with Instagram Business Profiles; 2) 6 easy marketing ideas you can use to cash in on the Pokèmon GO craze (while it lasts); 3) Facebook updates its Live video service; 4) Snapchat now has more users than Twitter; 5) Food brands – let an expert with 450,000 followers show you how to take better photos of your food for social media marketing!
- Daniel Lieberman
- 3,504 Reads 6 Shares
Are your reward or loyalty programs achieving your goals or costing you money? Better use of analytics can help you target your programs more effectively.
- Charles Hogan
- 6,828 Reads 2 Shares
Social media marketing news you can use. This week: 1) Twitter boosts video length time from 30 to 140 seconds; 2) Facebook announces several new ad products and features for marketers; 3) Instagram continues its outstanding growth – have you tried it lately?; 4) Snapchat just might be your ticket to the demographic you seek.
- Daniel Lieberman
- 3,278 Reads 3 Shares
Feeling technical, yet practical? Check out these 6 digital marketing tactics franchisors need for franchisee success, from Brandmuscle Chief Digital Officer Paul Elliott (part 2).
- Paul Elliott
- 5,294 Reads 9 Shares
Social media marketing news you can use. This week: 1) Have you tried Facebook Live, the company's new video platform for sharing vids with your brand followers?; 2) 5 things you're missing if you're not using Google Places for local marketing; 3) 21 mistakes to avoid when using Instagram to promote your brand; 4) 16 Snapchat hacks, tips, and hidden features you can use; and 5) a long hot summer looms for the Twittersphere as The Hillary and The Donald get social.
- Daniel Lieberman
- 3,305 Reads 4 Shares
Sales and customer relations still boil down to local, one-on-one interactions. In this online digital era, it's time to take another look at "old school" community involvement as a way of building goodwill - and the bottom line of your franchisees and franchise system.
- Alex Vaccaro
- 3,636 Reads 9 Shares
Social media marketing news you can use. This week: 1) Looking for better analytics on your social media marketing? Here are four suppliers; 2) This reviewer loves this Instagram desktop management tool from Gramblr; 3) The DIY crowd loves what they do and is willing to spend on pricier products; 4) Why Facebook's change to throttle free content from brand pages was a good idea for both users and brands.
- Daniel Lieberman
- 3,284 Reads 1 Shares
Social media marketing news you can use. This week: 1) How to promote your local franchise online; 2) Is Facebook advertising really your best bet?; 3) This retail brand gets better results from Pinterest than Facebook; 4) Instagram tips for boosting your local business; 5) LinkedIn: Time to change your password after hackers put 117 million passwords up for sale.
- Daniel Lieberman
- 2,895 Reads 5 Shares
Predictive analytics is catching on as marketers learn how to use it to better target customers. Are you ready to go beyond CRM and take your marketing to the next level?
- Lang Smith
- 3,306 Reads 6 Shares
Social media marketing news you can use. This week: 1) Facebook Messenger makes it easier for customers to connect; 2) Making friends with Instagram's new algorithm; 3) 5 Snapchat tips for brand marketers; 4) Pinterest iOS rewrite provides faster load time, new features; 5) Don't Do This Dept. -- Prince tribute tweets draw criticism, not brand fans.
- Daniel Lieberman
- 2,571 Reads 4 Shares
Hyper-local digital marketing: 5 keys to making it pay off for your brand!
- Lauren Reid
- 7,407 Reads 26 Shares
Social media marketing news you can use. This week: 1) Facebook's new branded content policy provides new options for franchise brand marketers; 2) Maintaining your social media presence is easier with automation; 3) Keeping your local marketing presence up to date on Google; and 4) In the "Don't Do This Dept.," Snapchat joins the list of well-intended social promotions to draw negative online reaction.
- Daniel Lieberman
- 2,608 Reads
6 digital marketing tactics franchisors need for franchisee success, from Brandmuscle Chief Digital Officer Paul Elliott (part 1).
- Paul Elliott
- 6,260 Reads 1,014 Shares
Lori Shepard, Senior Director, Digital Experience at Waxing the City/Anytime Fitness, shares her views on changes in social media and how her brand is adapting to get the results they seek.
- Lori Shepard
- 3,954 Reads 1,014 Shares
Do you like reading what "thought leaders" have to say? Here are three ways to use thought leadership as a marketing tool.
- Alex Vaccaro
- 4,000 Reads 1,017 Shares
| Page 13 of 22 | ^ Return to Top | Previous 11 12 13 14 15 Next |
Franchising.com is produced by Franchise Update Media. Franchise Update Media has its finger on the pulse of franchising with unrivalled audience intelligence and market driven data. No media company understands the franchise landscape deeper than Franchise Update Media.
1201 New York Avenue NW, Suite 300A
Washington, DC 20005
PH. (408) 402-5681
The franchise opportunities listed above are not related to or endorsed by Franchising.com or Franchise Update Media Group. We are not engaged in, supporting, or endorsing any specific franchise, business opportunity, company or individual. No statement in this site is to be construed as a recommendation. We encourage prospective franchise buyers to perform extensive due diligence when considering a franchise opportunity.
Copyright © 2001 - 2026. All Rights Reserved. Legal Notices | Privacy Policy
