Franchise Marketing
Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.
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September 27th, 2026
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Do you like reading what "thought leaders" have to say? Here are three ways to use thought leadership as a marketing tool.
- Alex Vaccaro
- 4,000 Reads 1,017 Shares
Social media marketing news you can use. This week: 1) Twitter changes timeline and world survives; 2) How Instagram's timeline change could affect marketers; 3) Amazon bans U.K. shopper for too many returns; 4) Zuckerberg on Facebook's 10-year R&D plans; and 5) How the U.S. presidential candidates are faring on social media.
- Daniel Lieberman
- 3,213 Reads
Mission statement, shmission statement! Do you have a Customer Service Vision for your employees to live out every day, with every customer, in every transaction?
- John DiJulius
- 16,239 Reads 3 Shares
Social media marketing news you can use. This week: 1) What politicians and celebrities can teach you about brand marketing online; 2) SEO vs. SEM - which is better for you?; 3) Spruce up your Facebook cover photo for more customer engagement; 4) Snapchat video delivery is on the rise; and 5) a step-by-step visual guide on how to use Pinterest.
- Daniel Lieberman
- 5,265 Reads
Brooke Budke, CMO at the rapidly expanding Title Boxing Club, shares her views on changes in social media and how her brand is adapting.
- Brooke Budke
- 5,219 Reads 2 Shares
Social media marketing news you can use. This week: 1) Duke's biannual CMO Survey reveals their uncertainty about the ROI from social media marketing; 2) Google axes right sidebar ads; 3) 11 tips on how to get more followers on Facebook; 4) new ways for email marketers to test for spam filters before hitting Send; and 5) 6 ways to use LinkedIn Ads to market to professionals.
- Daniel Lieberman
- 4,163 Reads
Cicis CEO Darren Harris explains why - and how - 30-year-old Cici's Pizza rebranded itself to meet an evolving customer base.
- Darin Harris
- 12,872 Reads 6 Shares
Social media marketing news you can use. This week: 1) Using old photos for brand marketing on "Throwback Thursday" on Twitter, Instagram, and Facebook; 2) New social network Peach provides a cautionary lesson for brand marketers; 3) a visit to Facebook's headquarters provides insights into how its News Feed works; and 4) a handy guide to "right sizing" images for social network platforms.
- Daniel Lieberman
- 4,019 Reads
Angela Zerda, director of marketing at Mosquito Joe, discusses changes to the brand's marketing plans and strategies for 2016.
- Angela Zerda
- 4,478 Reads
Social media marketing news you can use. This week: 1) Why do people share online? Adobe asked 12,000 people in 6 countries. 2) Google's "bad ad" squad "busted" more than 780 million ads last year. 3) Are longer tweets (10,000 characters!) soon coming our way? 4) Six social media marketing trends to know in 2016.
- Daniel Lieberman
- 3,654 Reads
Social media marketing news you can use. This week: Guess what? 9 out of 10 U.S. adults want ads - but their way; Marriott's digital video campaign seeks to attract younger travelers; Facebook updates its "real name" policy after member pushback; Twitter patents "social media drone" for aerial selfies (are you ready?).
- By Daniel Lieberman
- 3,520 Reads
Social media marketing news you can use. This week: When was the last time you updated your LinkedIn profile?; Facebook is looking to enter the local services directory business; 7 tips to keep your tweets short and sweet; and the EU considers legislation to limit teenagers' social media use.
- Daniel Lieberman
- 4,104 Reads
As one year ends and a new one begins, it's a time and season for joy and gratitude - and for making resolutions to do better in the year ahead. Here's an inspiring message from customer service guru John DiJulius to live your life to the fullest - for yourself and for others.
- John DiJulius
- 3,113 Reads
Social media marketing news you can use. This week: 5 tips to reach customers with Facebook ads; building advertising relationships with lifestyle bloggers; now Facebook can tell you who's near your stores; improve your Tweeter-verse with fewer links; botnet creates fake customers and steals billions from online advertisers.
- Daniel Lieberman
- 3,421 Reads
How Real Property Management CMO Robert Pifke uses analytics to improve the brand's marketing results.
- Robert Pifke
- 4,366 Reads
Social media marketing news you can use. This week: Advertising on Instagram is worth a look; Amazon sues 1,000 fake reviewers; Google introduces a new-and-improved Google+; Hyatt adopts Facebook Messenger to improve customer service; Twitter users expand their adoption of emojis.
- Daniel Lieberman
- 3,807 Reads
How Houlihan's uses an array of analytics and business intelligence to improve its marketing.
- Jen Gulvik
- 4,246 Reads 2 Shares
Social media marketing news you can use. This week: Pinterest's new visual search tool aims to boost its advertising clout; now Facebook wants to be your mobile news source too; 8 tips to secure your social media presence from hackers; guess who (attorneys) account for Google's most expensive AdWords; the power of social media to change lives by connecting people.
- Daniel Lieberman
- 3,197 Reads
Marina MacDonald, CMO at Red Roof Inn, serves two audiences: its lodging clientele and its franchisees -applying her nearly three decades in hospitality to satisfy both.
- Kerry Pipes
- 4,788 Reads
Social media marketing news you can use. This week: Google exec urges advertisers to respond to ad blocking; LinkedIn Groups benefit B2B and B2C companies; 15 list-building mistakes email marketers make; tips for marketing to Millennial males.
- Daniel Lieberman
- 3,139 Reads
The early marketer gets the sales: a checklist for setting your 2016 sales and marketing goals.
- Eric Lofholm
- 7,625 Reads
Social media marketing news you can use. This week: Facebook's "dislike" empathy button; Twitter's Buy button; Periscope - is it for you?; getting in on the Apple Watch early; and should you jump on the Periscope bandwagon?
- Daniel Lieberman
- 3,496 Reads
Social media marketing news you can use. This week: Optimizing Facebook Local Awareness Ads; Doing it right with Instagram ads; Using inspirational quotes on Pinterest; Adding emojis to your brand building tactics; and the good that came out of Google+'s failure to meet expectations.
- Daniel Lieberman
- 3,891 Reads
Digital ordering has taken a giant leap forward, but Noah Glass, founder of Olo (online ordering), says that for foodservice brands it's only the beginning.
- Noah Glass
- 3,294 Reads
Social media marketing news you can use. This week: Is Facebook ripping off businesses?; Snapchat's user demographics force advertisers to take it more seriously; Deez Nuts for President?
- Daniel Lieberman
- 3,627 Reads
Looking to improve your brand's Facebook content marketing - and engage your franchisees? Here are four tips to make it happen!
- Jack Monson
- 5,859 Reads 1,023 Shares
Social media marketing news you can use. This week: Should your brand be on Snapchat?; Social media's hidden features revealed for Facebook, Twitter, Google+, and LinkedIn; the history (and predicted future) of mobile ads; Twitter removes wallpaper and users howl; U.K. woman legally changes her name to get around Facebook's real-name policy.
- Daniel Lieberman
- 3,404 Reads
Are your summer sales slowing down? Here are three actions marketers can take in their slow season to lay the groundwork for bigger and better sales come September. (Note to frozen dessert brands: save this article for January.)
- Gregg Schwartz
- 2,880 Reads 9 Shares
Social media marketing news you can use. This week: learning from the 6 types of social sharers; using hashtags to engage customers and build your business; Amazon's Prime Day sale: fail or no fail?; 54 clues to determining if you're a social media geek.
- Daniel Lieberman
- 4,605 Reads 33 Shares
A conversation with Valerie Kinney, vice president of marketing at CertaPro Painters, provides insights into the realities of franchising, how CertaPro fosters collaboration with franchisees, and recent examples of staying relevant with marketing strategies (their "50 Shades of Gray Paint" video, for example).
- Philip St. Jacques
- 4,582 Reads 6 Shares
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