Franchise Marketing
Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.
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October 17th, 2026
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Social media marketing news you can use. This week: 1) How to promote your local franchise online; 2) Is Facebook advertising really your best bet?; 3) This retail brand gets better results from Pinterest than Facebook; 4) Instagram tips for boosting your local business; 5) LinkedIn: Time to change your password after hackers put 117 million passwords up for sale.
- Daniel Lieberman
- 2,915 Reads 5 Shares
Predictive analytics is catching on as marketers learn how to use it to better target customers. Are you ready to go beyond CRM and take your marketing to the next level?
- Lang Smith
- 3,332 Reads 6 Shares
Social media marketing news you can use. This week: 1) Facebook Messenger makes it easier for customers to connect; 2) Making friends with Instagram's new algorithm; 3) 5 Snapchat tips for brand marketers; 4) Pinterest iOS rewrite provides faster load time, new features; 5) Don't Do This Dept. -- Prince tribute tweets draw criticism, not brand fans.
- Daniel Lieberman
- 2,599 Reads 4 Shares
Hyper-local digital marketing: 5 keys to making it pay off for your brand!
- Lauren Reid
- 7,442 Reads 26 Shares
Social media marketing news you can use. This week: 1) Facebook's new branded content policy provides new options for franchise brand marketers; 2) Maintaining your social media presence is easier with automation; 3) Keeping your local marketing presence up to date on Google; and 4) In the "Don't Do This Dept.," Snapchat joins the list of well-intended social promotions to draw negative online reaction.
- Daniel Lieberman
- 2,627 Reads
6 digital marketing tactics franchisors need for franchisee success, from Brandmuscle Chief Digital Officer Paul Elliott (part 1).
- Paul Elliott
- 6,293 Reads 1,014 Shares
Lori Shepard, Senior Director, Digital Experience at Waxing the City/Anytime Fitness, shares her views on changes in social media and how her brand is adapting to get the results they seek.
- Lori Shepard
- 3,980 Reads 1,014 Shares
Do you like reading what "thought leaders" have to say? Here are three ways to use thought leadership as a marketing tool.
- Alex Vaccaro
- 4,034 Reads 1,017 Shares
Social media marketing news you can use. This week: 1) Twitter changes timeline and world survives; 2) How Instagram's timeline change could affect marketers; 3) Amazon bans U.K. shopper for too many returns; 4) Zuckerberg on Facebook's 10-year R&D plans; and 5) How the U.S. presidential candidates are faring on social media.
- Daniel Lieberman
- 3,242 Reads
Mission statement, shmission statement! Do you have a Customer Service Vision for your employees to live out every day, with every customer, in every transaction?
- John DiJulius
- 16,270 Reads 3 Shares
Social media marketing news you can use. This week: 1) What politicians and celebrities can teach you about brand marketing online; 2) SEO vs. SEM - which is better for you?; 3) Spruce up your Facebook cover photo for more customer engagement; 4) Snapchat video delivery is on the rise; and 5) a step-by-step visual guide on how to use Pinterest.
- Daniel Lieberman
- 5,298 Reads
Brooke Budke, CMO at the rapidly expanding Title Boxing Club, shares her views on changes in social media and how her brand is adapting.
- Brooke Budke
- 5,279 Reads 2 Shares
Social media marketing news you can use. This week: 1) Duke's biannual CMO Survey reveals their uncertainty about the ROI from social media marketing; 2) Google axes right sidebar ads; 3) 11 tips on how to get more followers on Facebook; 4) new ways for email marketers to test for spam filters before hitting Send; and 5) 6 ways to use LinkedIn Ads to market to professionals.
- Daniel Lieberman
- 4,182 Reads
Cicis CEO Darren Harris explains why - and how - 30-year-old Cici's Pizza rebranded itself to meet an evolving customer base.
- Darin Harris
- 12,940 Reads 6 Shares
Social media marketing news you can use. This week: 1) Using old photos for brand marketing on "Throwback Thursday" on Twitter, Instagram, and Facebook; 2) New social network Peach provides a cautionary lesson for brand marketers; 3) a visit to Facebook's headquarters provides insights into how its News Feed works; and 4) a handy guide to "right sizing" images for social network platforms.
- Daniel Lieberman
- 4,049 Reads
Angela Zerda, director of marketing at Mosquito Joe, discusses changes to the brand's marketing plans and strategies for 2016.
- Angela Zerda
- 4,508 Reads
Social media marketing news you can use. This week: 1) Why do people share online? Adobe asked 12,000 people in 6 countries. 2) Google's "bad ad" squad "busted" more than 780 million ads last year. 3) Are longer tweets (10,000 characters!) soon coming our way? 4) Six social media marketing trends to know in 2016.
- Daniel Lieberman
- 3,680 Reads
Social media marketing news you can use. This week: Guess what? 9 out of 10 U.S. adults want ads - but their way; Marriott's digital video campaign seeks to attract younger travelers; Facebook updates its "real name" policy after member pushback; Twitter patents "social media drone" for aerial selfies (are you ready?).
- By Daniel Lieberman
- 3,550 Reads
Social media marketing news you can use. This week: When was the last time you updated your LinkedIn profile?; Facebook is looking to enter the local services directory business; 7 tips to keep your tweets short and sweet; and the EU considers legislation to limit teenagers' social media use.
- Daniel Lieberman
- 4,132 Reads
As one year ends and a new one begins, it's a time and season for joy and gratitude - and for making resolutions to do better in the year ahead. Here's an inspiring message from customer service guru John DiJulius to live your life to the fullest - for yourself and for others.
- John DiJulius
- 3,130 Reads
Social media marketing news you can use. This week: 5 tips to reach customers with Facebook ads; building advertising relationships with lifestyle bloggers; now Facebook can tell you who's near your stores; improve your Tweeter-verse with fewer links; botnet creates fake customers and steals billions from online advertisers.
- Daniel Lieberman
- 3,451 Reads
How Real Property Management CMO Robert Pifke uses analytics to improve the brand's marketing results.
- Robert Pifke
- 4,397 Reads
Social media marketing news you can use. This week: Advertising on Instagram is worth a look; Amazon sues 1,000 fake reviewers; Google introduces a new-and-improved Google+; Hyatt adopts Facebook Messenger to improve customer service; Twitter users expand their adoption of emojis.
- Daniel Lieberman
- 3,840 Reads
How Houlihan's uses an array of analytics and business intelligence to improve its marketing.
- Jen Gulvik
- 4,278 Reads 2 Shares
Social media marketing news you can use. This week: Pinterest's new visual search tool aims to boost its advertising clout; now Facebook wants to be your mobile news source too; 8 tips to secure your social media presence from hackers; guess who (attorneys) account for Google's most expensive AdWords; the power of social media to change lives by connecting people.
- Daniel Lieberman
- 3,224 Reads
Marina MacDonald, CMO at Red Roof Inn, serves two audiences: its lodging clientele and its franchisees -applying her nearly three decades in hospitality to satisfy both.
- Kerry Pipes
- 4,828 Reads
Social media marketing news you can use. This week: Google exec urges advertisers to respond to ad blocking; LinkedIn Groups benefit B2B and B2C companies; 15 list-building mistakes email marketers make; tips for marketing to Millennial males.
- Daniel Lieberman
- 3,166 Reads
The early marketer gets the sales: a checklist for setting your 2016 sales and marketing goals.
- Eric Lofholm
- 7,656 Reads
Social media marketing news you can use. This week: Facebook's "dislike" empathy button; Twitter's Buy button; Periscope - is it for you?; getting in on the Apple Watch early; and should you jump on the Periscope bandwagon?
- Daniel Lieberman
- 3,516 Reads
Social media marketing news you can use. This week: Optimizing Facebook Local Awareness Ads; Doing it right with Instagram ads; Using inspirational quotes on Pinterest; Adding emojis to your brand building tactics; and the good that came out of Google+'s failure to meet expectations.
- Daniel Lieberman
- 3,913 Reads
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