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Social media marketing news you can use. This week: fake followers on Twitter and Instagram; Valentine's Day on Facebook trends; Oscars on Twitter and Facebook; PetSmart's clever online video ads; and how to contact a real live person at Google for local business support (really).
  • Daniel Lieberman
  • 4,339 Reads 32 Shares
The National Labor Relations Board (NLRB) is trying to change the definition of "joint employer." Here's a look at how the new ruling could impact one franchise family and, ultimately, many more.
  • Djenane Bartholomew
  • 8,517 Reads 7 Shares
5 ways to build your franchise sales team to match your stage of growth
  • Steve Olson
  • 3,996 Reads 18 Shares
Gary Grace has spent nearly four decades in franchising and has racked up several major achievements and milestones along the way.
  • 12,618 Reads 4 Shares
2015 AFDR highlights: Multi-unit franchisees' favorite places to find new brands.
  • Eddy Goldberg
  • 3,599 Reads 40 Shares
Prospective franchisees have lots of questions: How do I purchase a unit? Can I buy more than one? What will my territory be? How much does it cost? What are the royalty payments? How much training and ongoing support should I expect?
  • Paul Wilbur
  • 3,339 Reads
Insight is a new configuration of knowledge that breaks the existing pattern of thinking in an unexpected way.
  • Jack Mackey
  • 5,254 Reads 1 Shares
Charlie Morrison wasn't looking for a new opportunity. He was already at the helm of Pizza Inn and was the driving force behind the brand's innovative Pie Five concept.
  • Kerry Pipes
  • 6,746 Reads 1 Shares
Franchise relations are in the midst of powerful, fundamental change. Driven by the maturity of franchising, the rise of large multi-unit operators...
  • Eddy Goldberg
  • 9,680 Reads
Whether you're planning to sell off units now or in the future, here are a few simple steps that will help you avoid unwanted surprises.
  • Scott A. Augustine
  • 6,827 Reads
Jeff Tews and Susan Rather are a married couple who have been BrightStar Care franchisees since 2006. They oversee four territories in seven counties in South Central Wisconsin and are passionate about their brand and business.
  • Multi-Unit Franchisee
  • 6,990 Reads 1 Shares
Hungry Howie's Pizza
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Hungry Howie's Pizza
SPONSORED CONTENT
Hungry Howie's Pizza
SPONSORED CONTENT
Pinterest isn't working for marketers - yet. This report from Forrester explores how marketers can learn to take advantage of its growing strengths.
  • Gavin O'Malley
  • 2,962 Reads
Social media marketing news you can use. This week: local search marketing tips for franchisees; insights from a 19-year-old on social media platforms; Google now more trusted for news than traditional media; and how public Facebook information tells us more about our customers (and ourselves) than we know.
  • Daniel Lieberman
  • 3,910 Reads
What do you look for in a salesperson, and what are the critical elements to building a great sales and development team?
  • Franchise Update
  • 7,603 Reads
How do you identify your ideal customers, and how do you target them effectively with your marketing initiatives?
  • Franchise Update
  • 4,319 Reads 1 Shares
In the restaurant world, if you survive 3 years, you have essentially beaten the odds. Before rebranding to Old Chicago Pizza & Taproom in 2013, Old Chicago Pizza & Pasta had a successful 37-year history that served three generations of guests.
  • Mike Mrlik
  • 4,452 Reads 1 Shares
When evaluating a brand, experienced operators have two big advantages over first-time prospects. First, they know what questions to ask. Second, most of the time they know what a good answer looks like.
  • Darrell Johnson
  • 6,724 Reads
Golden Corral franchisee uses a people-centered formula that brings success to his business and fuels his desire to give back to his community.
  • Multi-Unit Franchisee
  • 13,520 Reads 3 Shares
New energy management systems can provide significant financial benefits and operational efficiencies. Here's how multi-unit franchisees can benefit.
  • James Walton
  • 9,649 Reads 1 Shares
Building an effective multi-unit sales strategy takes commitment, time, and changes to your FDD.
  • Marc Kiekenapp
  • 7,567 Reads
Remembering Marc Alan Kiekenapp, 1952 - 2014
  • Gary Gardner & Therese Thilgen
  • 5,635 Reads 2 Shares
Vocelli Pizza
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Vocelli Pizza
SPONSORED CONTENT
Vocelli Pizza
SPONSORED CONTENT
Franchisees testify before Senate committee that recent actions by the NLRB would significantly undermine their ability to operate and sustain their businesses - potentially forcing them to close down.
  • Multi-Unit Franchisee
  • 6,023 Reads
Valvoline Instant Oil Change franchisee Don Smith is getting bigger and better, and "killing the competition."
  • Multi-Unit Franchisee
  • 7,572 Reads 1 Shares
Diana Hovey, CMO at Corner Bakery Cafe, opens up about having the best job in the company, the importance of having a "personal touch" in franchisee recruitment, the brand's social media success, and much more.
  • Kerry Pipes
  • 4,045 Reads
Social media marketing news you can use. This week: using Yelp to boost local search results, off-season sales and marketing ideas, mobile wallets and the cashless society, Google Glass takes a break to retool, social engagement numbers and Super Bowl predictions.
  • Daniel Lieberman
  • 3,894 Reads
At age 64, ServiceMaster/Furniture Medic franchisee Paul Berg is on the grow again. He just added a new territory and is not planning to stop growing anytime soon.
  • Multi-Unit Franchisee
  • 6,717 Reads
Business entrepreneurs and leaders will always encounter challenges. But they can forge ahead with skills like caring, courage, confidence, competence and commitment.
  • Marsha Friedman
  • 8,778 Reads 1 Shares
Top 10 trends in franchise lead generation, from the Franchise Performance Group, points the way to increased franchise sales in 2015.
  • Thomas Scott and Joe Mathews
  • 12,689 Reads
2015 AFDR highlights: recruitment budgets and spending (where the money goes), based on responses from 139 franchise brands.
  • Eddy Goldberg
  • 5,278 Reads
Throughout modern history, periods of heightened innovation and technological advance were followed by a relatively radical step up in the human condition as new industries, processes, routines, and services became commonplace.
  • Carol M. Schleif
  • 11,183 Reads
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