Local Store Marketing (LSM)
Local store marketing is critical for driving customers and revenue to your business. LSM provides business owners with the opportunity to educate and engage customers in their markets and territories. Loyal customers become brand advocates, a great addition to your local store marketing toolkit.
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July 15th, 2022
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Franchise Update's Multi-Unit Franchising Conference just wrapped another winning event that attracted record numbers and offered another stellar lineup of keynote speakers and industry titans.
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Paul Macaluso carries a unique distinction at Moe's Southwest Grill: he's the brand's first chief marketing officer.
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We asked Art Tinajero, senior director of field marketing at The Johnny Rockets Group, to discuss how the brand measures the effectiveness of its consumer marketing efforts.
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Kevin and Laurel Wilkerson are Marco's Pizza franchisees in Broken Arrow, Oklahoma. They like to do things together.
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According to Chris Jackson, director of marketing and branding at College Hunks Hauling Junk, "He lives College Hunks. If he is in the grocery store, it's a marketing opportunity."
- Multi-Unit Franchisee
- 6,055 Reads 284 Shares
Twenty-year-old Michael Silva-Nash's family bought the Greater Little Rock Molly Maid franchise in 2005.
- Multi-Unit Franchisee
- 13,072 Reads 1 Shares
When things get quiet at Carla Fryar's Great Clips salons in Northfield and New Prague, Minn., she tells her employees to hit the road--dressed as the brand's mascot, Sudz, a life-sized blue shampoo bottle.
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At Jersey Mike's, one of the first orders of business for a franchisee opening a new store is to pick a local charity to team up with.
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Guerilla marketing, grassroots marketing, local store marketing... Whatever you call it, all sales are local, to paraphrase former U.S. Speaker of the House Tip O'Neill.
- Eddy Goldberg
- 3,521 Reads 1 Shares
Guerilla marketing, grassroots marketing, local store marketing... Whatever you call it, all sales are local, to paraphrase former U.S. Speaker of the House Tip O'Neill.
- Eddy Goldberg
- 4,468 Reads 328 Shares
If you don't believe tracking leads and campaign activity is an important driving force for success, you might be letting your competition run away with more than you think.
- Anne Gillaspie
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At Buffalo Wing Factory & Pub, we have continued to focus on the basics of the restaurant industry, especially during these economic times, and on including ways to reach our customers.
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If there's anything Gavin Hart enjoys more than a vanilla cone at one of his Dairy Queens, it's handing one over to a customer.
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Franchisors recognize the best performers in their system with a Franchisee of the Year award (or equivalent).
- Eddy Goldberg
- 5,579 Reads 14 Shares
Franchising is bursting (not busting!) out all over this spring, with a flurry of activity in financing, M&A activity, and franchisee incentives.
- Eddy Goldberg
- 5,644 Reads 1 Shares
When Lenny's Sub Shop offered fans who "liked" its Facebook page a free half-pound sandwich as part of a Valentine's Day promotion last year, the Memphis-based franchise felt the love.
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Leadership is a fundamental ingredient for the success of a franchise concept. When franchisees invest in a brand, they are casting a vote of confidence in the leadership team.
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Local store marketing (LSM) strategies can go a long way in boosting a brand's growth and nationwide image, says Sandy Lechner, president and CEO of Boca Raton, Fla.-based Synergy Brand Management, which provides turnkey branding solutions for franchises.
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As chief marketing officer for Massage Envy, Susan Boresow understands that engaging and supporting franchisees is imperative in getting them to buy in and play an active role in the brand's overall marketing efforts.
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Susan Boresow has experience getting franchisees on board. As chief marketing officer for Massage Envy, she understands that engaging and supporting franchisees is imperative to getting them to buy in and play an active role in the brand's overall marketing efforts.
- Franchise Update
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In a ground-breaking event this past June, the first Franchise Consumer Marketing Conference attracted marketing executives from 57 franchise brands with more than $11 billion in annual system-wide sales--all seeking better ways to connect with customers in today's digital marketing environment.
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Franchising is a complex business in that as a franchisor we have to fully understand two layers of customer profiles.
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I began this series in June by asking if your business had a social media strategy.
- Erica McClenny
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Kevin Hatton is honest enough to admit that when he became an EMT at age 18, he came to the job with no noble or lofty motives.
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As multi-unit franchisees with 24 Sizzler restaurants, Gary and Sally Myers spend a lot of time together at work, where he is president and CEO of their Temecula, Calif.-based company, and she is vice president of marketing.
- Debbie Selinsky
- 15,139 Reads 2 Shares
After 25 years in franchising, Russ Cooper, age 55, retired--but it didn't stick. "I flunked retirement, basically," he says, laughing.
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