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As people get closer to the age when they hope to retire, traditional wisdom calls for moving into more conservative - safer - investments, such as Treasury bonds and many fixed-income mutual funds.
  • Multi-Unit Franchisee
  • 8,303 Reads
Online video marketing has become a staple, with 81 percent of companies producing video content for their websites and 69 percent producing it for social media, according to the 2014 Online Video Production Trends Report.
  • Jennifer Santoro
  • 4,603 Reads 1,023 Shares
Customers are turning more and more to mobile search, making high visibility in local search results a critical ingredient in a business's marketing mix
  • Daniel Lieberman
  • 2,618 Reads 6 Shares
In these challenging times, it pays to be as prepared as possible. Here are some suggestions from the banker's side of the desk that will help increase your chances of success when it comes time to renew or renegotiate your current loan structure.
  • Steve LeFever
  • 7,663 Reads 21 Shares
Growing franchisee profitability usually requires growing the top line, as well as controlling costs. With no rising economic tide to lift all boats, the way to grow sales is to take share from the competition.
  • Jack Mackey
  • 5,667 Reads
Change in a franchise system is inevitable. All franchise brands across all segments--food, home services, health and wellness, B2B, and others--eventually come to a point in their growth where the choice is clear: either change and continue to grow, or remain stale and gradually fade away as more progressive competitors pass you by.
  • Franchise Update
  • 2,915 Reads 8 Shares
Candor among talented teams is no small feat, but executives across industries will tell you that it is the universal gold standard.
  • Gregory Ciotti
  • 2,796 Reads 4 Shares
U.S. Census numbers show that Latinos are the nation's largest minority: the Hispanic American population in 2012 had reached 53 million and is expected to grow to 128 million by 2060.
  • Sebastian Aroca
  • 10,976 Reads 8 Shares
Jeff Deiters, 50, is a Chicago-native who has been flying planes for as long as he can remember and spends a bulk of his time up in the sky. He and his wife, Annette, met at the Air Force Academy in Colorado Springs, CO, and are both veterans.
  • Multi-Unit Franchisee
  • 7,567 Reads 70 Shares
Local businesses are stronger together than alone. Your competitive advantage is derived from the local and industry knowledge you possess along with the market power (resources that enable you to attract and retain customers) built.
  • Eric Groves
  • 5,670 Reads 1 Shares
We asked Jason Mattes, chief development officer at Fierce Brands (franchisor of Retro Fitness and Let's Yo! Yogurt), what he looks for in a salesperson, and what the critical elements are in building a great sales and development team.
  • Kerry Pipes
  • 5,956 Reads 1 Shares
MSA Worldwide
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MSA Worldwide
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MSA Worldwide
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Whether it was the Gulf War, dot.com bomb, Katrina, or Great Recession, veteran brands know that change is constant, and that long-term growth is the ability to re-evaluate, adapt, and tackle economic storms.
  • Steve Olson
  • 4,431 Reads 1,021 Shares
Customer expectations today are dramatically higher, thanks to the likes of Amazon, Zappos, Southwest Airlines, Starbucks, Ritz-Carlton, and Chick-fil-A, to name just a few of today's customer experience leaders.
  • Jack Mackey
  • 7,215 Reads 2 Shares
Last issue we reviewed the first two days of the 2014 Franchise Consumer Marketing Conference, held this past June in Atlanta. This issue covers Thursday and Friday.
  • Kerry Pipes & Eddy Goldberg
  • 2,855 Reads 1,017 Shares
The Affordable Care Act (ACA) has introduced widespread changes to the healthcare landscape. It has increased the availability, quality, and affordability of health insurance for the general population, regardless of age, gender, or pre-existing medical conditions.
  • Benjamin Geyerhahn
  • 7,764 Reads 11 Shares
In this age of big data, the restaurant industry trails behind all other major industries in data collection and analysis.
  • Vikram Rao & Francesca's Restaurant Group
  • 8,037 Reads 1 Shares
Accomplishing goals is the most essential function of running a company, according to 46 percent of entrepreneurs polled by The Alternative Board (TAB).
  • Multi-Unit Franchisee
  • 5,742 Reads 34 Shares
Larry Lee had a built-in advantage when he leveraged his career in real estate and shopping center development to include franchising.
  • Debbie Selinsky
  • 6,003 Reads
Recently, I had the opportunity to attend a presentation on "Understanding Customer Loyalty and Designing Effective Reward Programs," by Clay Voorhees, assistant professor of marketing at Michigan State University.
  • Plante Moran
  • 4,435 Reads 82 Shares
Yelp, the social review platform, provides a searchable database of 57 million reviews. The Yelp Trends service allows users to track trends over time and break the results down by individual markets.
  • Daniel Lieberman
  • 3,519 Reads 36 Shares
Increasingly, U.S. franchisors are using social media sites to build brand awareness, attract new customers, focus marketing on their ideal customer demographic, and even to recruit new franchisees.
  • William and Heather Edwards
  • 6,006 Reads 1 Shares
Vocelli Pizza
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Vocelli Pizza
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Vocelli Pizza
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According to the National Restaurant Association: 13 percent of all Americans have made a reservation using a smartphone or tablet in the past 30 days; 46 percent said they would do it if the establishment offered it;
  • Tom Epstein
  • 4,358 Reads
On July 29, 2014, the General Counsel of the National Labor Relations Board (NLRB) announced in a very brief statement that he was authorizing the issuance of formal unfair labor practice complaints against McDonald's...
  • Marlén Cortez Morris
  • 12,969 Reads 381 Shares
Joe Weiss is another one of those successful people who got started in the corporate world and did well. But there was something different he was seeking.
  • Multi-Unit Franchisee
  • 7,942 Reads
Franchise development department success depends on five different pieces fitting together in an organized and precise manner: 1) the company website, 2) promotional materials, 3) the FDD, 4) franchisee validation, and 5) discovery day (the office visit).
  • Marc Kiekenapp
  • 2,428 Reads 1,014 Shares
Recently one of my partners and I were facilitating a meeting between a father and his daughter to work through some mismatched expectations between them in the family business.
  • Jeff Faulkner
  • 6,463 Reads 49 Shares
Planning, planning, planning. We all participate in some form of planning: what to do with our weekend, scheduling all the kids' activities, forecasting next year's business plans, and maybe even "someday" plans.
  • Dean Zuccarello
  • 6,852 Reads 21 Shares
In 1984, I met Fred DeLuca, co-founder of Subway, then a 19-year-old retail chain with approximately 300 stores. Many of us would be happy with such development success.
  • Steve Olson
  • 5,109 Reads 21 Shares
Consumer marketing changes constantly - no news there. Keeping up is another story. Tactics and thinking that were progressive and results-oriented yesterday are passe and ineffective today.
  • Kerry Pipes & Eddy Goldberg
  • 3,867 Reads
A busy NYC restaurant kept getting bad reviews for slow service, so they hired a firm to investigate. When they compared footage from 2004 to footage from 2014, they made some pretty startling discoveries.
  • Maia McCann
  • 4,104 Reads
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