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Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

  • abanet.org
  • 3,895 Reads 22 Shares
"Franchise development simply requires a solid process, it's really not rocket science." That's what Steve Olson, publisher of Franchise Update Media Group, said as he opened his presentation of this year's Mystery Shopper Survey results at the company's recent Franchise Development & Leadership Conference in Atlanta. It's true. A consistent system of quick response and lead qualification can separate the wheat from the chaff and ultimately lead to more sales, more quickly.
  • Kerry Pipes
  • 3,492 Reads 13 Shares
Franchisors know the Internet is a valuable and necessary tool for generating leads. But for many, that's where the certainty ends - and the questions begin.
  • Eddy Goldberg
  • 3,777 Reads 10 Shares
I. Rule Overview Basic Requirement: Franchisors must furnish potential franchisees with written disclosures providing important information about the franchisor, the franchised business and the franchise relationship, and give them at least ten...
  • FTC.gov
  • 8,312 Reads
Oversight of franchise and business opportunity offerings is an important consumer protection for hundreds of thousands of people who invest in these operations. It requires careful attention by both federal and state authorities.
  • NASAA.org
  • 2,995 Reads 1 Shares
Everyone's heard of mystery shopping. It's that practice where an unknown "customer" checks up on a business when they're not looking. Mystery shopping can uncover successful practices and, unfortunately, embarrassing deficiencies. But the good news is that the collected information can be used to help those operations and procedures that need improvement and correction. The data also can provide affirmation for those practices companies are performing well.
  • Kerry Pipes
  • 4,087 Reads 4 Shares
I see that the dictionary companies are choosing their "word of the year." One has picked the word "crackberry."
  • Ripley Hotch
  • 4,725 Reads 9 Shares
The news is hardly surprising: another new domain name has been introduced. Yet this time, the news is different.
  • Lee Plave
  • 7,050 Reads 1,023 Shares
Where are franchise leads coming from? What’s the cost per lead? What recruitment tools work best? Those were just a few of the questions asked in Franchise Update Media Group’s 2007 Annual Lead Generation & Sales Survey, presented this past October 4 - 6 at the 8th Annual Franchise Development & Leadership Conference, held this year at the Ritz-Carlton Hotel in Atlanta.
  • Kerry Pipes
  • 4,918 Reads 1 Shares
I have to confess that I truly admire the creativity of marketing folks. I have very little creativity, and I am impressed that on occasion their creativity has some semblance to reality. On the other hand, I read recently how a marketing consultant was hired to develop some new images for Atlanta's Metropolitan Area Rapid Transit Authority. The consultant's "suggestions" included replacing the typical bench seats we find in subway cars with overstuffed leather sofas. You can write the next sentence for yourself.
  • Rupert M. Barkoff
  • 3,890 Reads 9 Shares
Fish tales about the "big one that got away" are legendary. Franchise salespeople have their own stories of big ones that got away, too. But the good ones also tell tales of the near-misses they pulled from the fire-- and of how, at the eleventh hour, whether through fancy footwork or a simple stroke of luck, they landed the deal after all.
  • Debbie Selinsky
  • 5,192 Reads 3 Shares
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Mr. Rogers, of children's television fame, would have felt right at home at the Franchise UPDATE's 8th Annual Leadership & Development Conference--The Playbook: Winning Strategies for Franchise Success. No one would have raised an eyebrow at the close of the conference if they'd heard his reassuring voice in the hotel lobby singing those familiar words: "It's such a good feeling..."
  • Kerry Pipes
  • 3,571 Reads 1 Shares
  • FTC.gov
  • 3,133 Reads 10 Shares
  • FTC.gov
  • 18,139 Reads 2 Shares
The Federal Trade Commission is an independent agency of the United States government, established in 1914 by the Federal Trade Commission Act. Its principal mission is the promotion of consumer protection and the elimination and prevention of anticompetitive business practices.
  • FTC.gov
  • 3,154 Reads 4 Shares
It's human nature to want to be recognized and appreciated. After all, those kinds of accolades help to determine how we feel about ourselves as well as our careers. It's certainly no different in the franchising world. Franchisees want to know that they're more than just another cog on the wheel. They want to feel valued. When they feel like they play an active role in the decisions affecting their business, they're going to work harder. When they work harder, they're generally going to be more successful. And, of course, more successful franchisees mean a more successful franchise organization. So say the franchise executives who are really tuned in to their franchisees.
  • Kerry Pipes
  • 3,652 Reads 18 Shares
With Atlanta serving as the franchise industry's hot bed, home to more than 40 different franchise headquarters, a group of industry veterans have launched the Atlanta Franchise Alliance, a professional organization for franchisors, franchisees and suppliers. The ATLFA, supporting the ever booming business model that has grown to more than 750,000 franchise businesses in the U.S. accounting for $1.5 trillion in economic output, will officially launch, at its Feb.14 inaugural meeting.
  • Press Release
  • 13,391 Reads
Outsourcing has become an accepted method for companies to solve staffing needs. It's a strategy that allows firms to benefit from specific expertise--without the accompanying expense. Mostly, it's been applied to functions like HR, accounting, and payroll. Today, franchisors can outsource their franchise development.
  • Eddy Goldberg
  • 3,640 Reads 7 Shares
Staffing accounts for well over 50 percent of a franchise company's expenses, says Charlie Simpson, executive vice president and chief operations officer at Great Clips. And at Great Clips, he says, that figure is probably over 60 percent. Lowering that number can help a company compete--on price, in the short term. But when hiring for success, there are more important considerations than money.
  • Eddy Goldberg
  • 3,390 Reads 1 Shares
Edible Arrangements had three stores in 2002. By August 2006, there were 527, with locations in Canada, Puerto Rico, the U.K., and the Middle East. Currently adding stores at the rate of eight or more a week, the company predicts 1,000 units in early 2007. Staffing up for growth this steep requires some serious hiring: HR, meet ASAP.
  • Eddy Goldberg
  • 3,898 Reads 2 Shares
2006 is a good year to be in the franchise recruitment business. That's because it's a good year for franchising. As franchising heats up, the demand to fill positions also intensifies----and so does competition for GOOD people to fill them.
  • Eddy Goldberg
  • 4,283 Reads 3 Shares
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If you're looking to add women franchisees--and according to every statistic, you should be (more are looking, and more have the means and skills), then you should know what women want (our apologies to the movie).
  • Linda C. Ray
  • 4,525 Reads 25 Shares
What was happening in the franchisor community? The Italian legislature had proposed that no franchisor be allowed to offer franchises in Italy unless it had a history of operating at least two units in the country before it began franchising. Ultimately, Italy adopted a more flexible experience standard. Then China adopted a two-unit, one year of experience standard as a precondition for franchising there in its 2004 Franchise Measures.
  • Carl E. Zwisler
  • 10,748 Reads 3 Shares
During the last few years, franchising has experienced an impressive growth in Spain, from 634 franchise systems in 2002 to almost 900 in January 2006, with over 54,000 franchised outlets now open. Accordingly, having access to accurate and relevant information regarding franchisors is very important for a growing number of prospective franchisees, consumers and future franchisors.
  • Laura Montoya Teran
  • 7,556 Reads 290 Shares
When communicating with Spaniards face-to-face or by telephone and e-mail, it is important to show a great deal of sensitivity to the other person's feelings. Tact, diplomacy, cordiality, and warm graciousness are basic elements of social and business interactions in Spain. In fact by U.S. standards, the distinction between social and business communications is often blurred. The priority is not merely "face-saving," but positive "face-building" that results in good personal relationships. Therefore, criticism or negative feedback, however true or justified, should be avoided until a strong bond of mutual trust and confidence has been formed.
  • Gary M. Wederspahn
  • 5,230 Reads 8 Shares
I have written often on the subject of the complexity of franchise agreements, and the clear trend over the past four decades to make them even longer and more complex. Why has this trend developed?
  • Rupert M. Barkoff
  • 4,588 Reads 24 Shares
Statistical information speaks volumes. Take the 2002 U.S. Census. It points out that the composition of the U.S. population will continue to change quickly, with minorities projected to become the majority by 2050. There is also rapid growth taking place in the number of minority-owned businesses. Their numbers exceed 4.1 million; they generate 4.8 million jobs and almost $700 billion in gross receipts.
  • Joan Szabo
  • 7,558 Reads 186 Shares
Most small businesses, including franchises, are usually so busy concentrating on running their businesses that they don't realize the toll it is taking on their technology and environment. With limited staff and hours in the day, these businesses tend to grow organically without a specific design or technology plan. Yet these play an important role in how productive a business can be.
  • Jack Hamlett
  • 3,281 Reads 1 Shares
Last year, while many Canadians and Americans alike were considering a summer vacation to experience all that Canada's Atlantic Coast has to offer, legislators in Prince Edward Island and New Brunswick, two of Canada's maritime provinces, were setting their minds to franchising.
  • Lawrence Weinberg and Jayne Westlake
  • 5,958 Reads 5 Shares
They may not be the most visible, or even among the highest-paid executives in the company. But in the daily trenches of running a franchise system, chief operating officers, or COOs, are the go-to people for other executives, staff, and franchisees. Most come in early and stay late, taking only brief vacations and then doing so with cell phone in hand.
  • Debbie Selinsky
  • 6,640 Reads 1 Shares
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