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Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

For the first time, franchisors, development consultants, and advertising and marketing suppliers have access to the most comprehensive research guide to sales and lead generation performance in franchise recruitment.
  • Press Release
  • 7,574 Reads 117 Shares
In case you haven't seen yet, we've formalized our name to Franchise Update Media Group. Now that our conferences have grown so much, it seems like a much better description of what we do-publications, conferences, reports, and other ideas and products coming down the pike.
  • Ripley Hotch
  • 3,596 Reads 3 Shares
Steve Hockett was a successful Great Clips franchisee in the 1980s, and he'd be the first to tell you that he loved his job. The then 20-something had a knack for franchising. He was so good in fact, that within a decade he had worked his way up the corporate ranks and was serving as vice president of operations.
  • Kerry Pipes
  • 4,428 Reads 4 Shares
When Denise Taylor decided to move back home to Denver from Kansas, she sold the direct mail business she had built from scratch.
  • Ripley Hotch
  • 4,237 Reads 33 Shares
David Asarnow, 38, might make a good case study in the genetics vs. environment debate. His great'grandfather and namesake, David Bauer was an Eastern European immigrant who opened the first discount pharmacy in Newark, NJ in the early 1930s (according to family lore). But it was his grandfather, Jules Bauer, who also built a successful business, who set the 5'year'old David on the business track.
  • Eddy Goldberg
  • 6,396 Reads
If it's true that you learn from your mistakes, James Young is wise beyond his years. Celebrating his third anniversary with Spring-Green Lawn Care and approaching his first as its president, Young, 34, is hoping the steep angle of his learning curve is finally leveling off.
  • Eddy Goldberg
  • 16,824 Reads 706 Shares
For Joe Lindenmeyer, the path to TSS Photography in Atlanta led from New York through Iraq. When he was growing up in the 1970s as the youngest of seven (five older brothers and an older sister), upstate New York was not exactly an economic hotbed. The family had a landscaping business, but Joe chose to join the Marines (Tank Corps) and later served in Desert Storm.
  • Ripley Hotch
  • 4,482 Reads 1 Shares
Financial experts agree it’s a good idea to help existing and future franchisees find the best financing methods to launch or expand a franchise. While you may not be able to offer franchisees a financing package, it makes good business sense to provide as much practical information as possible concerning where to apply for and successfully land business loans.
  • Joan Szabo
  • 3,880 Reads 24 Shares
Mobile Attic is on top these days, literally and figuratively. The Elba, Ala.-based firm is the winner of this year's Franchise Update Store Redesign contest. This entitles the five-year-old company to a redesign by Total Resource Group of Lincolnwood, Ill. We'll show you the new design when it's done.
  • Ripley Hotch
  • 5,045 Reads 59 Shares
Franchising is founded on the concept of replicating success at the unit level. But Mary Rogers is taking that premise one better: she's replicating success at the franchisor level.
  • Eddy Goldberg
  • 4,967 Reads 22 Shares
I confess, I'm still guilty. I bet you are, too! Ever wish for a marketing miracle, hoping to discover the "magic bullet" that creates masses of buyers begging for your franchise? How 'bout fantasizing that your $300 newspaper ad just generated 50 leads, and your franchise Internet ads deliver 100 percent qualified candidates who return all your phone calls? Then suddenly, media reporters call you in sheer excitement about your press release, promising feature coverage in the Wall Street Journal, Newsweek, and on the major network channels. And just a second! It's your phone light flashing fiery red with 40 urgent messages from prospects you met at this weekend's franchise show!
  • Steve Olson
  • 3,115 Reads 5 Shares
MY SALON Suite
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  • abanet.org
  • 3,485 Reads 1,014 Shares
  • abanet.org
  • 3,990 Reads 22 Shares
"Franchise development simply requires a solid process, it's really not rocket science." That's what Steve Olson, publisher of Franchise Update Media Group, said as he opened his presentation of this year's Mystery Shopper Survey results at the company's recent Franchise Development & Leadership Conference in Atlanta. It's true. A consistent system of quick response and lead qualification can separate the wheat from the chaff and ultimately lead to more sales, more quickly.
  • Kerry Pipes
  • 3,658 Reads 13 Shares
Franchisors know the Internet is a valuable and necessary tool for generating leads. But for many, that's where the certainty ends - and the questions begin.
  • Eddy Goldberg
  • 3,939 Reads 10 Shares
I. Rule Overview Basic Requirement: Franchisors must furnish potential franchisees with written disclosures providing important information about the franchisor, the franchised business and the franchise relationship, and give them at least ten...
  • FTC.gov
  • 8,682 Reads
Oversight of franchise and business opportunity offerings is an important consumer protection for hundreds of thousands of people who invest in these operations. It requires careful attention by both federal and state authorities.
  • NASAA.org
  • 3,040 Reads 1 Shares
Everyone's heard of mystery shopping. It's that practice where an unknown "customer" checks up on a business when they're not looking. Mystery shopping can uncover successful practices and, unfortunately, embarrassing deficiencies. But the good news is that the collected information can be used to help those operations and procedures that need improvement and correction. The data also can provide affirmation for those practices companies are performing well.
  • Kerry Pipes
  • 4,289 Reads 4 Shares
I see that the dictionary companies are choosing their "word of the year." One has picked the word "crackberry."
  • Ripley Hotch
  • 4,899 Reads 9 Shares
The news is hardly surprising: another new domain name has been introduced. Yet this time, the news is different.
  • Lee Plave
  • 7,373 Reads 1,023 Shares
Where are franchise leads coming from? What’s the cost per lead? What recruitment tools work best? Those were just a few of the questions asked in Franchise Update Media Group’s 2007 Annual Lead Generation & Sales Survey, presented this past October 4 - 6 at the 8th Annual Franchise Development & Leadership Conference, held this year at the Ritz-Carlton Hotel in Atlanta.
  • Kerry Pipes
  • 5,115 Reads 1 Shares
The Human Bean
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I have to confess that I truly admire the creativity of marketing folks. I have very little creativity, and I am impressed that on occasion their creativity has some semblance to reality. On the other hand, I read recently how a marketing consultant was hired to develop some new images for Atlanta's Metropolitan Area Rapid Transit Authority. The consultant's "suggestions" included replacing the typical bench seats we find in subway cars with overstuffed leather sofas. You can write the next sentence for yourself.
  • Rupert M. Barkoff
  • 4,022 Reads 9 Shares
Fish tales about the "big one that got away" are legendary. Franchise salespeople have their own stories of big ones that got away, too. But the good ones also tell tales of the near-misses they pulled from the fire-- and of how, at the eleventh hour, whether through fancy footwork or a simple stroke of luck, they landed the deal after all.
  • Debbie Selinsky
  • 5,377 Reads 3 Shares
Mr. Rogers, of children's television fame, would have felt right at home at the Franchise UPDATE's 8th Annual Leadership & Development Conference--The Playbook: Winning Strategies for Franchise Success. No one would have raised an eyebrow at the close of the conference if they'd heard his reassuring voice in the hotel lobby singing those familiar words: "It's such a good feeling..."
  • Kerry Pipes
  • 3,716 Reads 1 Shares
  • FTC.gov
  • 3,169 Reads 10 Shares
  • FTC.gov
  • 18,194 Reads 2 Shares
The Federal Trade Commission is an independent agency of the United States government, established in 1914 by the Federal Trade Commission Act. Its principal mission is the promotion of consumer protection and the elimination and prevention of anticompetitive business practices.
  • FTC.gov
  • 3,189 Reads 4 Shares
It's human nature to want to be recognized and appreciated. After all, those kinds of accolades help to determine how we feel about ourselves as well as our careers. It's certainly no different in the franchising world. Franchisees want to know that they're more than just another cog on the wheel. They want to feel valued. When they feel like they play an active role in the decisions affecting their business, they're going to work harder. When they work harder, they're generally going to be more successful. And, of course, more successful franchisees mean a more successful franchise organization. So say the franchise executives who are really tuned in to their franchisees.
  • Kerry Pipes
  • 3,845 Reads 18 Shares
With Atlanta serving as the franchise industry's hot bed, home to more than 40 different franchise headquarters, a group of industry veterans have launched the Atlanta Franchise Alliance, a professional organization for franchisors, franchisees and suppliers. The ATLFA, supporting the ever booming business model that has grown to more than 750,000 franchise businesses in the U.S. accounting for $1.5 trillion in economic output, will officially launch, at its Feb.14 inaugural meeting.
  • Press Release
  • 13,611 Reads
Outsourcing has become an accepted method for companies to solve staffing needs. It's a strategy that allows firms to benefit from specific expertise--without the accompanying expense. Mostly, it's been applied to functions like HR, accounting, and payroll. Today, franchisors can outsource their franchise development.
  • Eddy Goldberg
  • 3,860 Reads 7 Shares
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