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Brooke Budke, CMO at the rapidly expanding Title Boxing Club, shares her views on changes in social media and how her brand is adapting.
  • Brooke Budke
  • 4,468 Reads 2 Shares
Social media marketing news you can use. This week: 1) Duke's biannual CMO Survey reveals their uncertainty about the ROI from social media marketing; 2) Google axes right sidebar ads; 3) 11 tips on how to get more followers on Facebook; 4) new ways for email marketers to test for spam filters before hitting Send; and 5) 6 ways to use LinkedIn Ads to market to professionals.
  • Daniel Lieberman
  • 3,703 Reads
When we last visited with Dawn Lafreeda in mid-2012 she was operating 70 Denny's restaurants in six states and had been adding restaurants, even through the Great Recession.
  • Kerry Pipes
  • 11,670 Reads 1 Shares
Financial and first-time buyers are showing tremendous interest in the franchise space. Yet as they are continually outbid for attractive opportunities, the frustration in entering certain systems may be at an all-time high.
  • Dean Zuccarello
  • 8,673 Reads
Aziz Hashim Becomes IFA Chairman As Four Other Franchisees Are Named To IFA's Leadership Board.
  • Multi-Unit Franchisee
  • 8,085 Reads 1,014 Shares
Without Cultural Compatibility, The Integration Of A New Location Can Be Very Challenging. Here's How To Integrate A New Location Or Brand Into Your Culture.
  • Dan Schneider
  • 6,264 Reads
Most initial calls with candidates are 90 percent brand overview and 10 percent qualifying - and that is just wrong. Learn how to turn that around
  • Jim Bender
  • 2,412 Reads
At Jersey Mike's Subs, inter-departmental cooperation using an integrated technology platform and a home-grown POS system continue to fuel growth.
  • Eddy Goldberg
  • 6,234 Reads 2 Shares
We kick off 2016 with our annual Mega 99 issue: a list of the largest U.S. franchisees ranked by total number of units--along with 7 profiles of multi-unit mega-operators.
  • 8,891 Reads 6 Shares
Each year we work with FRANdata to compile a list of the country's largest multi-unit franchisee organizations.
  • Multi-Unit Franchisee
  • 3,730 Reads 2 Shares
So, you just found out your POS system needs a software and hardware upgrade to support EMV ("smart chip") technology and you missed the October 1st implementation date.
  • Tom Epstein
  • 11,749 Reads 1 Shares
Movita Juice Bar
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Movita Juice Bar
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Movita Juice Bar
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Bill Spae has spent four decades in franchising and is currently the second largest Dairy Queen franchisee in the system.
  • Multi-Unit Franchisee
  • 9,840 Reads 2 Shares
New Census Bureau data finds franchise businesses accounted for 560,086 establishments and 10.8 million jobs in 2012.
  • Multi-Unit Franchisee
  • 9,688 Reads
Cicis CEO Darren Harris explains why - and how - 30-year-old Cici's Pizza rebranded itself to meet an evolving customer base.
  • Darin Harris
  • 11,234 Reads 5 Shares
Social media marketing news you can use. This week: 1) Using old photos for brand marketing on "Throwback Thursday" on Twitter, Instagram, and Facebook; 2) New social network Peach provides a cautionary lesson for brand marketers; 3) a visit to Facebook's headquarters provides insights into how its News Feed works; and 4) a handy guide to "right sizing" images for social network platforms.
  • Daniel Lieberman
  • 3,448 Reads
Mike Pietrzyk has always loved contributing to charitable causes. So it wasn't surprising that a decade ago the Firehouse Subs area representative came up with the idea of selling his restaurants' empty 5-gallon pickle buckets, rather than tossing them out.
  • Kerry Pipes
  • 7,697 Reads
Innovation in non-traditional locations defines Gina Puente's approach to business. When we profiled her in 2010, she told us how her family business, Puente Enterprises, had created La Bodega Winery, a winery in an airport, in the mid-1990s.
  • Kerry Pipes
  • 7,293 Reads
California multi-brand franchisee with 7-Eleven and Dickey's Barbecue locations signs development agreement to open more Dickey's restaurants.
  • Multi-Unit Franchisee
  • 6,151 Reads
New Texas law clarifies an employee of a franchisee is not an employee of the franchisor. Other states legislatures are following suit.
  • franchise, franchising, multi unit franchising, franchise update, mult-unit franchisee
  • 6,607 Reads 1,014 Shares
At PuroClean, a strong cultural fit is the key to building, training, and retaining a great sales and development team.
  • Kerry Pipes
  • 3,375 Reads
Most markets around the globe have performed well following the lows reached during the financial crisis.
  • Carol M. Schleif
  • 7,142 Reads
MSA Worldwide
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MSA Worldwide
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MSA Worldwide
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So many good things are happening in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 9,325 Reads
Unit franchise growth is the fuel that supplies life and sustainability to every franchisor's existence.
  • Franchise Update
  • 3,967 Reads
Tom Garrett breaks down his 30 years with Arby's--first as an assistant manager, then as the brand's largest franchisee, and finally as CEO of the franchisor--this way: "I like to say that 25 of those years were great, 3 were mediocre, and 2 were miserable--in that order."
  • Debbie Selinsky
  • 13,292 Reads 5 Shares
Baskin-Robbins Grows And Launches New Development Option For Franchisees.
  • 5,892 Reads
In 2011, RPM Pizza (the largest U.S. franchisee of Domino's Pizza) made major improvements in its speed-of-delivery service by improving its percentage of on-time pizza deliveries by 17 percent.
  • John DiJulius
  • 6,764 Reads 1 Shares
Angela Zerda, director of marketing at Mosquito Joe, discusses changes to the brand's marketing plans and strategies for 2016.
  • Angela Zerda
  • 3,944 Reads
Sun Capital private equity group acquires largest HuHot Mongolian Grill Franchisee.
  • Multi-Unit Franchisee
  • 6,691 Reads 1,014 Shares
Social media marketing news you can use. This week: 1) Why do people share online? Adobe asked 12,000 people in 6 countries. 2) Google's "bad ad" squad "busted" more than 780 million ads last year. 3) Are longer tweets (10,000 characters!) soon coming our way? 4) Six social media marketing trends to know in 2016.
  • Daniel Lieberman
  • 3,183 Reads
Franchising is full of creative entrepreneurs and marketers. With creativity, however, comes the desire to explain franchising in terminology that differentiates a brand from its peers.
  • Paul Wilbur
  • 6,516 Reads
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