Franchise Guide: - Franchising.com

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Franchising has proven to be a successful and popular business model since its mainstream inception many decades ago. Three constants have fueled its growth: the desire to expand, the need for capital to fuel that expansion, and the goal of operating seamlessly across large geographical distances.
  • Dean Zuccarello
  • 23,223 Reads 4 Shares
New survey highlights how young consumers want food that is tasty and affordable, made with quality ingredients, and offered in a social environment.
  • Multi-Unit Franchisee
  • 18,720 Reads 9 Shares
Jesse and Charles Keyser are two brothers who operate franchise units for three brands--Little Caesars, Sport Clips, and Oxi Fresh Carpet Cleaning. They've built their business by leveraging Jesse's salesmanship and drive, Charles' operational skills and passion for food, and a dedicated approach to their business philosophy.
  • Multi-Unit Franchisee
  • 17,184 Reads 20 Shares
When an EF4 tornado ripped through the northeastern Dallas suburb of Rowlett the day after Christmas last year, the people at a McAlister's Deli a mile away knew just what to do.
  • Helen Bond
  • 23,672 Reads 1 Shares
Ashley Morris and childhood friend Jason Smylie were not afraid to take on the world when they graduated from college in their early 20s.
  • Kerry Pipes
  • 5,892 Reads 2 Shares
If your business is on a calendar year, you've finished your first-quarter operations. Hopefully, your accountant or bookkeeper gave you your financial reports by April 15--both an income statement and a balance sheet--and you spent time reviewing them.
  • Rod Bristol
  • 18,995 Reads 1 Shares
With today's highly savvy consumers, the marketing landscape is constantly changing and requires a comprehensive, multi-layered approach to help a business achieve its goals and objectives.
  • Franchise Update
  • 5,056 Reads 1,021 Shares
College student falls in love with Capriotti's Sandwich Shop in Arizona and brings the brand back to his home state of Nebraska. He's just opened his second location and a third is on the way.
  • Multi-Unit Franchisee
  • 15,777 Reads 64 Shares
Ed Wolak will open his 100th Dunkin' Donuts location next year. He's a dedicated multi-unit franchisee who has served in all kinds of industry leadership roles since forming his company in 1975. But he will tell you that his philanthropic commitment to the communities he serves is paramount to his ongoing success. He operates in Maine, New Hampshire, and New York and has developed a reputation for social responsibility and community involvement.
  • Multi-Unit Franchisee
  • 11,993 Reads 10 Shares
6 things that make a brand indispensable - and its customers loyal. How many of these boxes can you check for your brand?
  • John DiJulius
  • 3,990 Reads 22 Shares
Growing to 10 units is a cherished milestone for franchisees. Different obstacles and opportunities crop up along the way, some expected, others not.
  • Eddy Goldberg
  • 18,138 Reads 1 Shares
Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Social media marketing news you can use. This week: 1) Getting verified account status on Twitter just got easier; 2) 5 steps on how to get started with Snapchat branded business geofilters; 3) 32 steps (yes, really) to get your business to the top of Google Maps; 4) Twitter to introduce a visual recognition shopping tool based on users' own photos.
  • Daniel Lieberman
  • 3,477 Reads 6 Shares
Any big initiative, project, or revolution must have the support of the senior leadership team; otherwise it will be considered "flavor of the month" or "management by bestseller."
  • John DiJulius
  • 3,099 Reads 2 Shares
Tshimanga "Tim" Biakabutuka, born in Kinshasa, Republic of Zaire in 1974, came to the U.S. with his family when he was just 6 years old. The family settled in Canada, in the Montreal area.
  • Kerry Pipes
  • 23,695 Reads 23 Shares
Attracting customers in 2016 takes many forms--and platforms--sometimes all at the same time. Here are a few tactics franchise brands are using to drive customers into their stores, keep them there, and reward them.
  • Eddy Goldberg
  • 5,242 Reads 1 Shares
Successful strategic business planning involves having the right ideas, the right people, the right plan, and the flexibility to adapt.
  • Dan Schneider
  • 16,495 Reads 1 Shares
Oklahoma multi-unit franchisee applies his military background and training to how he operates his 4 franchise locations. The common theme to his success is 'team.'
  • Multi-Unit Franchisee
  • 19,666 Reads
Big data is changing lead generation and the franchise sales process. Are you taking advantage or falling behind?
  • Jim Bender
  • 7,001 Reads 2 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 5,172 Reads
Franchisees work hard, provide jobs, help their communities, and inspire countless others to follow in the footsteps of their well-earned success. That's why we recognize the best of them each year with our Most Valuable Performer (MVP) Awards.
  • Kerry Pipes & Eddy Goldberg
  • 17,260 Reads 7 Shares
Create long-term stability for your family business and lay the groundwork for future growth by defining a vision, providing opportunities, creating an exit plan, and using family governance policies, and other provisions to bring in the next generation
  • Kendall Rawls
  • 16,166 Reads 2 Shares
Potbelly Sandwich Works
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Potbelly Sandwich Works
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Potbelly Sandwich Works
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Steve Rockman, CMO at TruFusion, shares his views on how big data is changing his marketing strategy and tactics.
  • Steve Rockman
  • 4,287 Reads 47 Shares
Multi-unit franchisees working together with their brands, and on their own at the local level, can rely on certain tools and strategies to help build their success.
  • Alex Vaccaro
  • 19,296 Reads 1 Shares
Social media marketing news you can use. This week: 1) Getting started with Instagram Business Profiles; 2) 6 easy marketing ideas you can use to cash in on the Pokèmon GO craze (while it lasts); 3) Facebook updates its Live video service; 4) Snapchat now has more users than Twitter; 5) Food brands – let an expert with 450,000 followers show you how to take better photos of your food for social media marketing!
  • Daniel Lieberman
  • 3,038 Reads 6 Shares
How financing and site selection strategies play a significant role in multi-unit franchisee expansion.
  • John T. Hewitt
  • 17,510 Reads 13 Shares
Michael Geiger and his partner John Iaquinta operate 7 Moe's Southwest Grill locations in the Pittsburgh area. Their company is technologically savvy and focused on community service. They also understand the important role their employees play in providing top-shelf customer service. He believes "premium performance" requires a "premium wage."
  • Multi-Unit Franchisee
  • 13,537 Reads 5 Shares
Since co-founding the Bottle & Bottega brand 5 years ago, Nancy Bigley has learned how to lead a brand, trust in others, and has never stopped being nice to people.
  • By Eddy Goldberg
  • 4,697 Reads 2 Shares
7 tips to increase your franchise sales, find the best candidates for your brand, and improve the performance of your sales team.
  • Steve Olson
  • 5,356 Reads
A couple of years ago we worked with a really big search engine client to help them better understand and approach the franchise community.
  • Darrell Johnson
  • 15,962 Reads 12 Shares
For years we've expected prospects to apply to an online form to generate a lead. Today, viewers are much more dynamic on their approach. Franchising.com gives viewers many ways to make the franchise connection.
  • Franchise Update Media
  • 5,924 Reads 1 Shares
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