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In previous issues of this newsletter, we've covered many components and aspects of The Six Steps to Selling Success from Steve Olson's best-selling book "Grow to Greatness," a guide to building and sustaining a successful franchise brand.
  • Steve Olson
  • 6,616 Reads
Tony Lutfi, who immigrated to the United States from Lebanon, is one of the most successful QSR franchisees in the country, rapidly growing his five food brands to market domination and record revenues.
  • Debbie Selinsky
  • 8,590 Reads 1 Shares
The Internet portals continue to be one of the most successful inquiry generators for franchise sales.
  • Marc Kiekenapp
  • 2,753 Reads
The list of accomplishments is long for Paul Hitzelberger. He was a senior officer with General Mills, part of the Coast to Coast franchise...
  • Multi-Unit Franchisee
  • 8,365 Reads 1 Shares
Employment rates in the United States are steadily increasing, meaning businesses are growing and, as a result, seeking the right talent to fit their teams.
  • Multi-Unit Franchisee
  • 5,713 Reads
It's mid-2014 and nearly every American is required by the government to have health insurance coverage as outlined under the Affordable Care Act (ACA).
  • Kerry Pipes
  • 9,038 Reads
As 2014 dawned, Mark Mears stepped into the C-suite at Austin-based Schlotzsky's to lead the brand's marketing initiatives. By all indications, it's been a great move.
  • Kerry Pipes
  • 5,178 Reads
Joseph Schumacher, CEO of Goddard Systems and its 410 locations, traces his franchising career back to 1977 at Maaco.
  • Kerry Pipes
  • 3,864 Reads 1 Shares
If you're the CEO of a company, the realization that much of what you do can be copied by your competitors may be distressing, but veteran sales manager, consultant, and business speaker Jack Daly says not so fast.
  • Multi-Unit Franchisee
  • 8,718 Reads 2 Shares
If you think negotiating is about winning or losing, you have already lost and should keep reading. Negotiating is about striking the best possible deal between parties without short-changing any party involved in the transaction.
  • Multi-Unit Franchisee
  • 5,480 Reads 2 Shares
Texas-born and bred Dickey's Barbecue Pit is looking to expand. That's partly why executives of the family-owned brand recently created a new position - chief brand officer...
  • Kerry Pipes
  • 4,137 Reads
Marco's Pizza®
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Marco's Pizza®
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Marco's Pizza®
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We asked Melissa Conner, who leads marketing and operations at Kidcam Camps, how she identifies ideal customers - and how she targets them effectively with marketing initiatives.
  • Franchise Update
  • 4,203 Reads
"SEO, SEO, SEO" has become the online equivalent of "location, location, location." So many articles, so many years of expert advice, and so many case studies, success stories, best practices...
  • Eddy Goldberg
  • 2,823 Reads
It turns out online advertising suffers the same problems as other kinds of advertising: reliably separating correlation from causation, as in, Would that purchase have happened anyway, or did our online ad trigger the behavior?
  • Daniel Lieberman
  • 3,295 Reads
The best franchisees are some of the hardest-working and kindest people around. They provide customers with consistent products and services, give back to their communities, and provide jobs for thousands of employees.
  • Kerry Pipes & Eddy Goldberg
  • 6,618 Reads
Natalie Ehrlich knows what it's like to overcome difficult times in her life. One of the most challenging periods she ever faced was when she was a single mother studying to earn her Ph.D. while raising her son at the same time.
  • Multi-Unit Franchisee
  • 7,225 Reads
The continuing evolution of media consumption has made it increasingly challenging for an advertiser to both capture and hold an audience's attention.
  • Multi-Unit Franchisee
  • 5,412 Reads
As CMO at Austin-based Schlotzsky's since January 2014, Mark Mears oversees the direction of the brand's marketing division...
  • Kerry Pipes
  • 2,741 Reads
With dozens of locations and hundreds, or even thousands, of employees to hire, train, manage and retain, multi-unit franchisees need tools that are effective, economical, and simple to use.
  • Franchise Update
  • 3,031 Reads
This is Part 4 of a series on why new and emerging franchise brands fail. In the first two parts, we discussed 8 reasons they fail. Part 3 began the discussion on how franchisors can get it right.
  • Joe Mathews and Thomas Scott
  • 2,317 Reads
Twelve weeks is the average length of time in awarding a franchise, according to franchise companies surveyed in Franchise Update's Annual Franchise Development Report.
  • Steve Olson
  • 3,032 Reads
Hot Dish Advertising
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Hot Dish Advertising
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Hot Dish Advertising
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It seems nothing changes faster than the big social media platforms - Facebook, Twitter, and Google+. No sooner do marketers figure out how to best promote a product or business than they change the rules!
  • Multi-Unit Franchisee
  • 7,927 Reads 1,023 Shares
There's a lot of competition out there. As the economy continues to show signs of improvement, new franchises are entering the marketplace while existing brands open new stores or add new service providers.
  • Multi-Unit Franchisee
  • 5,924 Reads 1,014 Shares
We asked Martha O'Gorman, Chief Marketing Officer at Liberty Tax Service, how she identifies Liberty's ideal customers - and how she targets them effectively with marketing initiatives. Here's what she had to say.
  • Franchise Update
  • 4,350 Reads
Back when I was in IT, my biggest fear was implementing a solution that no one liked -or worse, that they didn't end up using. Being at a startup tech company, my IT budget was minuscule.
  • Johnny Cheng
  • 2,651 Reads
The past few years have seen an increased use of animated cartoon by sponsors at Franchise Update Media conferences.
  • Toonimo
  • 19,363 Reads 18 Shares
Kleiner Perkins venture capitalist Mary Meeker gives out a valuable presentation about Internet trends every spring. It's widely considered a sort of "State of the Internet" address.
  • Daniel Lieberman
  • 2,676 Reads
My very first experience in the restaurant industry was a job as a server at my local IHOP, which began a lifelong love affair with the restaurant industry.
  • Franchise Update
  • 6,926 Reads 1 Shares
Building a strong franchise system through unit growth is a team effort requiring participation from the entire organization.
  • Marc Kiekenapp
  • 2,549 Reads 3 Shares
Four years ago David Griffin had just purchased 25 Jiffy Lube stores in Colorado. The stores were underperforming, some were dilapidated, and the U.S. economy still at one of its all-time lows.
  • Kerry Pipes
  • 7,127 Reads 1 Shares
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