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Jeff Deiters, 50, is a Chicago-native who has been flying planes for as long as he can remember and spends a bulk of his time up in the sky. He and his wife, Annette, met at the Air Force Academy in Colorado Springs, CO, and are both veterans.
  • Multi-Unit Franchisee
  • 7,597 Reads 70 Shares
Local businesses are stronger together than alone. Your competitive advantage is derived from the local and industry knowledge you possess along with the market power (resources that enable you to attract and retain customers) built.
  • Eric Groves
  • 5,683 Reads 1 Shares
We asked Jason Mattes, chief development officer at Fierce Brands (franchisor of Retro Fitness and Let's Yo! Yogurt), what he looks for in a salesperson, and what the critical elements are in building a great sales and development team.
  • Kerry Pipes
  • 5,982 Reads 1 Shares
Whether it was the Gulf War, dot.com bomb, Katrina, or Great Recession, veteran brands know that change is constant, and that long-term growth is the ability to re-evaluate, adapt, and tackle economic storms.
  • Steve Olson
  • 4,472 Reads 1,021 Shares
Customer expectations today are dramatically higher, thanks to the likes of Amazon, Zappos, Southwest Airlines, Starbucks, Ritz-Carlton, and Chick-fil-A, to name just a few of today's customer experience leaders.
  • Jack Mackey
  • 7,245 Reads 2 Shares
Last issue we reviewed the first two days of the 2014 Franchise Consumer Marketing Conference, held this past June in Atlanta. This issue covers Thursday and Friday.
  • Kerry Pipes & Eddy Goldberg
  • 2,897 Reads 1,017 Shares
The Affordable Care Act (ACA) has introduced widespread changes to the healthcare landscape. It has increased the availability, quality, and affordability of health insurance for the general population, regardless of age, gender, or pre-existing medical conditions.
  • Benjamin Geyerhahn
  • 7,792 Reads 11 Shares
In this age of big data, the restaurant industry trails behind all other major industries in data collection and analysis.
  • Vikram Rao & Francesca's Restaurant Group
  • 8,088 Reads 1 Shares
Accomplishing goals is the most essential function of running a company, according to 46 percent of entrepreneurs polled by The Alternative Board (TAB).
  • Multi-Unit Franchisee
  • 5,758 Reads 34 Shares
Larry Lee had a built-in advantage when he leveraged his career in real estate and shopping center development to include franchising.
  • Debbie Selinsky
  • 6,023 Reads
Recently, I had the opportunity to attend a presentation on "Understanding Customer Loyalty and Designing Effective Reward Programs," by Clay Voorhees, assistant professor of marketing at Michigan State University.
  • Plante Moran
  • 4,462 Reads 82 Shares
Indevia Accounting
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Indevia Accounting
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Indevia Accounting
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Yelp, the social review platform, provides a searchable database of 57 million reviews. The Yelp Trends service allows users to track trends over time and break the results down by individual markets.
  • Daniel Lieberman
  • 3,540 Reads 36 Shares
Increasingly, U.S. franchisors are using social media sites to build brand awareness, attract new customers, focus marketing on their ideal customer demographic, and even to recruit new franchisees.
  • William and Heather Edwards
  • 6,068 Reads 1 Shares
According to the National Restaurant Association: 13 percent of all Americans have made a reservation using a smartphone or tablet in the past 30 days; 46 percent said they would do it if the establishment offered it;
  • Tom Epstein
  • 4,375 Reads
On July 29, 2014, the General Counsel of the National Labor Relations Board (NLRB) announced in a very brief statement that he was authorizing the issuance of formal unfair labor practice complaints against McDonald's...
  • Marlén Cortez Morris
  • 13,002 Reads 381 Shares
Joe Weiss is another one of those successful people who got started in the corporate world and did well. But there was something different he was seeking.
  • Multi-Unit Franchisee
  • 7,966 Reads
Franchise development department success depends on five different pieces fitting together in an organized and precise manner: 1) the company website, 2) promotional materials, 3) the FDD, 4) franchisee validation, and 5) discovery day (the office visit).
  • Marc Kiekenapp
  • 2,441 Reads 1,014 Shares
Recently one of my partners and I were facilitating a meeting between a father and his daughter to work through some mismatched expectations between them in the family business.
  • Jeff Faulkner
  • 6,476 Reads 49 Shares
Planning, planning, planning. We all participate in some form of planning: what to do with our weekend, scheduling all the kids' activities, forecasting next year's business plans, and maybe even "someday" plans.
  • Dean Zuccarello
  • 6,878 Reads 21 Shares
In 1984, I met Fred DeLuca, co-founder of Subway, then a 19-year-old retail chain with approximately 300 stores. Many of us would be happy with such development success.
  • Steve Olson
  • 5,142 Reads 21 Shares
Consumer marketing changes constantly - no news there. Keeping up is another story. Tactics and thinking that were progressive and results-oriented yesterday are passe and ineffective today.
  • Kerry Pipes & Eddy Goldberg
  • 3,921 Reads
Dogtopia
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Dogtopia
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Dogtopia
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A busy NYC restaurant kept getting bad reviews for slow service, so they hired a firm to investigate. When they compared footage from 2004 to footage from 2014, they made some pretty startling discoveries.
  • Maia McCann
  • 4,147 Reads
Franchising is fighting back. Organized labor and activist groups have been hammering away at the franchise business way of life.
  • Multi-Unit Franchisee
  • 7,400 Reads
Corporations are holding record levels of cash, interest rates are low and the housing market is rebounding.
  • Multi-Unit Franchisee
  • 10,282 Reads 1 Shares
There are a lot of blogs about marketing out there, and many of them are worth reading - well-written, original, full of valuable information and fresh perspectives.
  • Maggie Jones
  • 4,875 Reads 1,014 Shares
Inspire, a free tool from ActionSprout, analyzes Facebook Pages to see what recent content on their walls has been most successful, and provides a "Fan Engagement Score" for any page submitted to it.
  • Daniel Lieberman
  • 3,402 Reads 1,023 Shares
If Del Taco were a sports team, Paul Hitzelberger would not only be its MVP, he'd also be the GM and coach.
  • Debbie Selinsky
  • 10,198 Reads 1,021 Shares
Every franchisor wants to attract a "certain type" of franchisee. Lately, the type of franchisee every franchisor seems to want is a multi-unit franchisee.
  • Molly Rowe
  • 4,020 Reads
The Affordable Care Act has introduced widespread changes to the healthcare landscape. It has increased the availability, quality, and affordability of health insurance for the general population, regardless of age, gender, or pre-existing medical conditions.
  • Benjamin Geyerhahn
  • 15,687 Reads 1 Shares
Dan Fry entered the world of franchising knowing very little about the business. He was warned of the odds of succeeding in a new business but he didn't let that stop him or hold him back in anyway.
  • Multi-Unit Franchisee
  • 7,582 Reads
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