Capriotti’s Sandwich Shop is set to expand its legacy brand on an international scale with plans to develop the fast casual franchise in Mexico.
Known for its award-winning hand crafted sandwiches, the Las Vegas-based chain is partnering with Jorge Lizan, founder and managing director of Lizan Retail Advisors (LRA), to expand Capriotti’s in the North American country that represents the fifth largest franchise market in the world.
As the premier consultant in the region, Lizan Retail Advisors has a long track record of success throughout Mexico, says David Bloom, Capriotti’s Chief Development Officer. The firm advises brands such as Yves Saint Laurent, Jamie’s Italian, Kona Grill, IHOP, Wendy’s, Dave & Buster’s, 100 Montaditos, Applebee’s, and Eurekakids in the Mexican market. Mexico, says Bloom, provides unique development opportunities as the third most populous country in the Americas, and the tenth most populated country in the world.
“We are excited by the immense potential we see in Mexico and believe Capriotti’s will be well-received in this market that is exhibiting strong economic growth,” notes Bloom. “With Jorge’s guidance, our goal is to establish a great development partner relationship and we look forward to introducing our proven franchise business model to qualified partners who align with our core vision and values.”
The brand will take the same approach to international expansion as it does in the U.S., with a focus on quality growth versus quantity, notes Bloom.
“Our strategy is to be the best tasting, highest quality franchise in the market,” says Bloom. “Our short-term focus will continue to be growing the brand throughout the contiguous 48 states with great franchise partners, and only moving into new international markets when we are confident that we have the right development partners and conditions in place.”
Capriotti’s is actively seeking single and multi-unit franchise partners to increase the brand’s presence in Mexico. Franchise partners should have high levels of business acumen, a proven track record of growing a business, and a keen understanding of “the customer experience” that is a vital part of the Capriotti’s dining experience, Bloom says.
“Our franchise partners must be truly passionate about being extraordinary and have a genuine commitment to being a part of what we believe is the highest quality sandwich franchise anywhere,” Bloom says. “These qualities create successful business owners and ultimately help to drive profits for the brand.”
With more than100 fast-casual locations across the country, Capriotti’s will open 15 new restaurants in 2017. The move into the international marketplace is part of Capriotti’s overall strategic plan to grow the brand to 500 locations by 2025 through franchising. This year, Capriotti’s has signed development agreements domestically in Colorado and in the cities of Las Vegas, Salt Lake City, Reno, Nashville, and Minneapolis. The franchisor is also looking to expand the chain’s presence in such markets as Chicago, Baltimore, and Atlanta.
Founded in 1976, Capriotti’s is setting its sights on the future, while maintaining the basic principles that the company was founded on over 40 years ago.
“We pride ourselves on our traditions of slow-roasting whole turkeys, making meatballs, roasting our roast beef, and making our stuffing and other menu items in-house,” Bloom says. “As we continue our domestic and international expansion, Capriotti’s will continue to provide our above-and-beyond customer service and unique dining experience that our customers have known and loved for the past 40-plus years. No matter how far Capriotti’s expands, a Bobbie will always be a Bobbie.”
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