Discovery Point Marks 30 Years As A Franchise Leader Of Child Care Excellence
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Discovery Point Marks 30 Years As A Franchise Leader Of Child Care Excellence

Discovery Point Marks 30 Years As A Franchise Leader Of Child Care Excellence

Discovery Point Child Development Centers is celebrating 30 years as an industry pioneer with a bright future as a leading franchise model of child care excellence.

With nearly 50 locations in the Southeast and plans for both nationwide and international expansion, Discovery Point has remained steadfast in the pursuit of the founding mission to provide safe, educational, and nurturing environments for growing children. Since the beginning, the brand has paved the way for the industry by developing standards critical to raising the overall quality of child care, especially at a time when there was little to rely on in the way of regulations.

“Success comes down to two factors: a proven model and lots of hard work,” says Cliff Clark, who alongside his wife, Diane, opened the first Discovery Point in 1988 in the Atlanta area. “In the early years, it was up to Diane and me to put in the long hours to find what worked in bringing education to childcare and childcare into franchising. It’s from our experience that we wrote the policies and procedures that are the foundation of our model.”

From the start, Discovery Point has carefully chosen franchise partners with entrepreneurial spirit and strong work ethic, who are committed to being active, on-site owners.

“With owners active in their own success, we were able to focus on building a strong corporate support system including marketing, Quality Assurance, and continued training,” remarks Clark. “We still, today, refer to our owners as franchise partners, because of the success we can achieve by working together. “

For franchise owners, Discovery Point represents a solid, turnkey investment. The brand’s building and equipment package allows new owners to come to the closing day table set to succeed with strategic guidance from day one.

“The design of the building is critical in daily operations,” notes Clark.  “The floorplan and classroom layout contribute to instruction and flow of the day.  By making all of the construction and design decisions, we can also ensure the quality of the building, materials, and furnishings.  Because our new owners are relieved of any construction and design headaches, they can focus completely on training for the business. “

With a nationally-recognized instructional approach in place and unrivaled franchise support, Discovery Point is gearing up for the next 30 years with a promising future aimed at growth.  In 2019, the first international center will open in China, as well as bolstering a vibrant U.S. franchise program that includes growth in both existing and new markets. “We will continue expansion in North Carolina, Florida, and Texas,” notes Clark, who adds, “the brand is also exploring design options to refresh and remodel older centers as well.

The brand also continues to build on the strong partnerships between each center and the families they serve through increased communication strategies and family outreach events.

“Parents are working longer hours and stay continually connected to their work environment,” Clark says. “We want our centers to be a place where the children and their families are not only connecting to the teachers and staff, but to each other. By staying a step ahead and anticipating the needs, we ensure that our families are getting the best for their children.”

For Clark the success of Discovery Point is a great source of personal pride that also honors his late wife, Diane, whose passion and love for younger children inspired the brand’s vision to go beyond basic care to provide a true education of the whole child.

“At the center level, our owners, teachers and staff become part of each family.  They care and educate children through celebrations and struggles,” says Clark. “At the corporate level, I am especially proud to realize how many individuals, couples, and families have seen financial success through business ownership. Seeing owners flourish, renew their franchise agreements, or sell and retire comfortably gives me great joy and the satisfaction of a job well done. “

Ready to join the most respected name in child care as a Discovery Point franchise partner?  Find out more about the Discovery Point path to excellence at


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Published: October 24th, 2018

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