Franchising 2.0: Modern Market Eatery - A Healthy Investment
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Franchising 2.0: Modern Market Eatery - A Healthy Investment

Franchising 2.0: Modern Market Eatery - A Healthy Investment

Since 2009, Modern Market Eatery has been disrupting the fast-casual industry, making scratch-made food as scalable as burgers and fries. Built on solid unit economics and chef-driven menu innovation, the brand has reimagined what a franchise opportunity could be for a multi-unit restaurant operator looking to diversify with a modern concept for the next generation.

Modern Market has thrived by systematizing scratch-made approaches and developing sophisticated technology integrations to provide food options that are healthy and sustainable—but also fast, repeatable and profitable. Growing to nearly 30 locations with an experienced restaurant leadership team, the brand is ready to offer this fresh franchise opportunity to select multi-unit franchisees. We sat down with Renee Israel, Chief Franchise Officer, to discuss why Modern Market is a healthy investment.

Dining Out Is Part of Modern Life-So Must Be Healthy Food Options

While eating out used to be a treat, today convenient, fast food is almost a necessity due to the nature of our modern and busy lives. Eating out frequently demands food that is not only better for you, but also a positive experience that reduces the stresses of work and life. Modern Market was designed with all of this in mind – to be the kitchen table for all generations with delicious, nourishing and affordable food in a beautiful environment.

Diverse "No-Veto Vote" Menu

Our health-minded menu leans heavily on our proprietary protein program including line-caught salmon, all-natural chicken and 100% grass-fed beef. Quality proteins, along with vibrant veggies, are the star ingredients in our seasonal menu including fresh salads, grain bowls, toasted sandwiches, brick oven pizzas, and all-day breakfast options. Our variety increases frequency of visits and movement between dayparts. Further, our nutritious and delicious menu items are also easily customizable, meeting the dietary preferences of nearly every guest. Capturing a spot on Fast Casual’s “Top Movers & Shakers” for seven years in a row, we are changing the narrative of the traditional fast-casual, forging a new path for healthy-scratch made food that is still fast, convenient and affordable.

Strong Profitability Performance…and Even Stronger Momentum

Modern Market continues to be successful with strong same store sales and profitability performance that have far surpassed set goals to-date. This is in large part due to our chef-driven menu innovation, omnichannel experience, pricing strategies and labor efficiencies.

We're confident the future of fast casual food is a healthy one. We look forward to expanding with franchise partners who are next generation players, committed to accelerating the inevitable by providing communities with the nurturing, fresh food they crave.

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Published: July 14th, 2021

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