Huckleberry's Breakfast & Lunch Ready to Dish Out Hearty Franchise Expansion 
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Huckleberry's Breakfast & Lunch Ready to Dish Out Hearty Franchise Expansion 

Huckleberry's Breakfast & Lunch Ready to Dish Out Hearty Franchise Expansion 

West Coast favorite Huckleberry’s Breakfast & Lunch is taking its “Southern Cookin’ with a California Twist!” hospitality on the road to accelerated growth, poised to expand as a one-of-a-kind player in the lucrative daypart brand game. 

There’s a lot to love about Huckleberry’s.

“There’s no place like it,” says Greg Graber, CEO of Huckleberry’s parent Heritage Restaurant Brands. “Walking into a Huckleberry’s is like stepping into a Southern bayou, where you are captivated by the weeping willow tree, sparkling of fireflies, Zydeco music, and charming people with a genuine desire to serve you. We’ve created a unique model for same-store sales growth year-after-year.”

With 17 California locations and six to eight more restaurants planned for 2021, Huckleberry’s has made its mark, cooking up authentic Southern cuisine with a fresh contemporary spin. Carefully crafted, chef-inspired breakfast offerings include Mardi gras beignets, Gold Medal Chicken & Waffles, Stuffed French Toast, Huck’s Sweet Crepes, and signature omelets.

Hungry yet? There’s plenty more. The popular restaurant chain’s extensive lunch menu features Fried Green Tomatoes, Creole-style Louisiana Catfish, N’Awlins Sandwiches, and scratch-made soups. The full menu, served between 7 a.m. to 3 p.m., is available all day.

Franchisees can count on proven systems and a winning franchise blueprint backed by experienced leadership.  San Luis Obispo, California-based Heritage, which also franchises Cool Hand Luke’s Steakhouse and Perko’s Café Grill, took over Huckleberry’s in 2016, keeping its original charm while positioning the brand for supercharged growth. 

And it shows. Huckleberry’s has enjoyed a whopping 42% same-store sales increase over a five-year pre-pandemic period and 21 consecutive quarters of same-store sales growth. The brand deftly adapted to pandemic-related challenges with the addition of family-style takeout, delivery options, and outdoor patios.

“I am very impressed with the industry knowledge Heritage Restaurant Brands has brought to the table, and our restaurants are benefiting from it,” says multi-unit Huckleberry’s owner Jeff Burns. “They have given our organization renewed energy.”

Huckleberry’s has its sights set on expansion throughout California and into the Western and Midwestern half of the United States. The brand seeks to grow nationwide with existing franchisees and seasoned restaurant operators looking to diversify in the booming breakfast and brunch segment. 

Franchise partners can take advantage of a daytime-only concept that provides quality of life and a robust ROI. Huckleberry’s has developed a comprehensive scorecard based on the system’s highest volume restaurants’ demographic traits. 

Poised to soar to new heights, Graber expects the brand will make its presence known in readily available prime locations. Huckleberry’s flexible restaurant footprint options include free-standing, end caps, in-line and affordable conversions from previous restaurant concepts. 

“The best proof that Huckleberry’s is an economic success is that our existing franchisees continue to want to build more,” says Graber. 

Opportunity awaits. Discover yours by visiting or contact 


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Published: March 26th, 2021

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