Pizza Factory Enjoys Successful 2022 and Prepares for More Growth in 2023
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Pizza Factory Enjoys Successful 2022 and Prepares for More Growth in 2023

Pizza Factory Enjoys Successful 2022 and Prepares for More Growth in 2023

Pizza Factory, a California-based brand that has built a successful business model out west in states like Washington, Nevada, and Arizona, is now moving east to states like Georgia and Texas. Pizza Factory franchisees in these states are witnessing a surge in same store sales growth and record online ordering demand that has tripled from $1.5 million in 2019 to $5.5 million last year, while also driving sales increases and creating larger average tickets. Now on the verge of 2023, momentum couldn’t be stronger for the brand on the grow.

“It’s a great time to be a part of the Pizza Factory brand,” says CEO MJ Riva, who is also a franchisee of the brand herself. “Awareness is growing and our existing franchisees – and even some existing store managers - are asking to open more units while new franchisees are inquiring about the brand.”

Riva says Pizza Factory opened four new franchise locations in Q2 of this year and she expects another three to four locations to open by the end of the year in markets such as Arizona, Georgia, and Texas, with the latter two being new markets for the brand. Beyond that is a pipeline of signed agreements that will bring another dozen locations to market soon. That means next year should be another positive growth year for the brand. “We should open another 20 locations in 2023,” says Riva.

Continued franchise growth will be supported by Pizza Factory’s dedicated corporate franchise team who offer everything from training to marketing to site selection assistance. Franchisees have the option to open one of the brand’s traditional dine-in prototypes that can be executed via new-build or conversion options, or the brand’s Express quick-service model, which allows franchisees to add another location without the high investment and overhead of a typical sit-down restaurant.

Operators can also focus on the continued high demand for delivery and curbside pickup orders, driven in part by the brand’s loyalty app which continues its explosive growth with record downloads and usage. “Our franchisees know there’s opportunity to capitalize on more demand,” says Riva. “Meanwhile, our customers can continue to expect the brand’s signature great food, new LTOs, and other menu surprises from us in 2023.

Over more than three decades since its founding, Pizza Factory has become a unique community staple in hometowns across the west. Its dedicated franchise operators are purveyors of family-friendly dining, active community involvement, and serving high-quality products like fresh hand-tossed pizza, pasta, wings, sandwiches, salads, beer, wine, and more.

The brand now has 104 franchisee locations open and operating and Riva is excited about what’s in store for 2023. “We are coming off two of our most successful years to date and I’m looking forward to seeing our concept continue to thrive while maintaining our reputation as a successful and innovative pizza icon next year and beyond.”

For more information about franchise opportunities with Pizza Factory, visit or call 949-535-1984.


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Published: October 27th, 2022

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