Taboonette Middleterranean® Kitchen Preps for Fast Casual Franchise Growth
Taboonette Middleterranean® Kitchen has hit the road to super-charged growth fine-tuned to franchise as one of fast casual’s hottest brands.
The original wood-fired Middleterranean® authority is shaking up franchising as the fast-casual darling of New York City’s Taboon, the critically acclaimed fine-dining pioneer, serving up its authentic trademarked signature fusion since 2004.
With two thriving upscale quick-crafted New York locations, the seasoned Taboonette franchise program is heating up to deliver a revolutionary culinary experience to the masses with strategic plans for as many as 50 locations by 2022.
“We are revolutionizing the falafel shop by filling pitas, plates and hummus bowls with our Middleterranean® creations,” says Danny Hodak, Taboonette’s founder and CEO. “Not just chicken shawarma, we have pulled pork, salmon, lamb kebab, roasted cauliflower—the idea is to be creative about what we can fill your pocket with.”
Like any good marriage, Taboonette brings out the best in the fresh, soulful flavors and vibrant spices of the Middle East and Mediterranean region in a healthy, made-from-scratch menu curated by Taboon’s famed Israeli Executive Chef Efi Naon—and smartly packaged for fast casual franchise growth.
“One of our secret weapons is our chef,” says Hodak. “But you don’t need a professional chef in your store to make it work. We have engineered it, so it is simple to manage and can be easily produced with the technology we set up in the kitchen.”
Hodak’s game-changing idea was inspired years ago by time spent in a Palestinian restaurant in his wife’s home country of Israel. As the lifelong New Yorker and self-professed foodie watched long boards filled with dough slide into a massive wood-fired oven and served straight from the Taboon to the table, he knew it was an experience he needed to bring back home.
Building on Taboon’s success and demands for a quick-serve concept by the restaurant’s loyal followers, the founders opened Taboonette’s first flagship location in 2012. Now a popular Union Square mainstay, the restaurant will double as a base for training future franchisees set to soar with a solid investment opportunity.
The brand’s top-tier foodservice equipment, including self-ordering kiosks and cutting-edge self-cooking stations, ensure the restaurant’s chef-driven touches are executed to perfection, notes franchise veteran Gary Occhiogrosso, who has partnered with Taboonette to grow the elevated American-style brand through franchising.
“Taboonette has created an environment where there is no guesswork for the guests,” says Occhiogrosso, founder of Franchise Growth Solutions. “The chef has designed each dish to maximize the flavor profile of every single menu item—that is a unique and distinct competitive advantage.”
Taboonette’s franchise program is focused on expanding its national footprint in select prime metropolitan markets. The franchise provides entrepreneurs a fully-developed and documented community-centric business model, comprehensive training programs, and continued support and guidance from the originators of the Middleterranean® cuisine space.
To learn more about franchising with the original Middleterranean® restaurant, visit taboonettefranchise.com.
Share this Feature
Comments:comments powered by Disqus
- Multi-Unit Franchising
- Get Started in Franchising
- Open New Units
- Featured Franchise Stories