The Vitamin Shoppe® FranchiseVees Reflect on Opening First of Three Planned Stores
Company Added
Company Removed
Apply to Request List

The Vitamin Shoppe® FranchiseVees Reflect on Opening First of Three Planned Stores

The Vitamin Shoppe® FranchiseVees Reflect on Opening First of Three Planned Stores

FranchiseVees from left to right: Ed Martin, Ed Zausch, Michael and Anna Dey, Alex Pare, Rick and Rochelle Cantrell.

The Vitamin Shoppe, an omnichannel specialty retailer of nutritional products, opened its first-ever new franchise store, located in Valparaiso, Indiana on February 2nd. The location’s franchise owners, Rick and Rochelle Cantrell, honored the occasion with a grand opening celebration alongside senior company executives, fellow FranchiseVees from across the country, and members of the local community.

The new store marks a key milestone in an expanding franchise program, the first of its kind in The Vitamin Shoppe's 46-year history. To date, 16 franchise partners have signed on for 61 territories with more than 12 stores planned to open in 2023.

The next new franchise store, scheduled to open this Spring, is located in Arizona’s Tempe Marketplaceshopping center. Another store will open in New Braunfels, Texas later this year, with additional store leases in signed franchise territories to be announced in the coming months. Previously, an existing location of The Vitamin Shoppe in Greensboro, North Carolina, was converted into a franchise unit in January 2022.

Franchise partners have the opportunity to leverage the trust equity of The Vitamin Shoppe's 40+ year history along with its unparalleled expertise in the fast-growing health and wellness sector. Since its founding in 1977, The Vitamin Shoppe has grown into America’s premiere destination for health and wellness solutions, supporting millions of customers annually on their journeys of lifelong wellness. The Vitamin Shoppe offers the largest assortment of vitamin, supplement, and sports nutrition products at retail in the U.S., including national brands and an expanding portfolio of proprietary brands, including The Vitamin Shoppe®, Vthrive™ The Vitamin Shoppe®, BodyTech®, BodyTech® Elite, fitfactor™, fitfactor KETO™, plnt®, ProBioCare®, True Athlete®, and TrueYou™.

Potential franchise partners can visit to start the discovery and application process, including financial disclosures and requirements.


Learn More

Published: March 1st, 2023

Share this Feature


comments powered by Disqus
Share This Page

Subscribe to our Newsletters