World Gym Anywhere Offers Hybrid Fitness Model and Unique Partners
Covid-19 forever changed the way people consume products and services. Choice and convenience are now the order of the day and fitness industry dominator World Gym has responded to this changing consumer demand by creating an innovative new hybrid online/in-person workout model called World Gym Anywhere, and teaming up with some of the biggest names in fitness to create premium offerings. The result has been a win for franchisees and a win for their customers. There’s no better time to become a franchisee with World Gym than right now.
World Gym Anywhere is an on demand digital fitness platform offering dance, strength training, HIIT, stretching, yoga, and Pilates, and features strength, cardio, recovery, skills and express workouts. The key to its success is how the powerhouse brand has teamed up with some heavyweight industry names and programs to create incomparable new products and offerings for customers.
Celebrity personal trainer Gunnar Peterson was named Global Ambassador for Fitness for the brand. World Gym is now Peterson’s exclusive health club partner and he has filmed workout content for World Gym’s on-demand training platform. Peterson is also mentoring World Gym’s global network of trainers to enhance Personal Training programs at World Gym locations.
Les Mills is another name synonymous with fitness workouts around the world for more than 60 years. The science-based program offers the popular high-intensity interval training (HIIT), as well as other resistance training workouts.
World Gym has partnered with numerous other in-person and on-demand programs and fitness providers such as SoulBody Fitness and Myzone – known for cutting-edge Barre, HIIT, and yoga. EGYM, a premiere global fitness technology leader, innovative equipment from FITBENCH, and the latest fitness videos from Intelivideo, to provide customers and franchisees with the latest and greatest products and services.
Consumers are now used to getting what they want, when they want it, and the way they want it. Now World Gym Anywhere can offer customers the convenience and flexibility they love along with the ability to toggle between in-person and online workouts. Franchisees benefit by being able to offer it anyway customers want it. The brand’s hybrid fitness and unique partnerships create another revenue stream for franchisees.
“We have found that our customers like the consistency and personalization of our online classes,” says Justin Mills, World Gym’s Director of Digital Marketing. “Members have access to a superior library of group fitness classes led by coaches from their local World Gym and from across the global network, including fitness luminaries like Les Mills and celebrity trainer Gunnar Peterson. That allows for more programing than you could possibly feature in your club.”
The beauty of World Gym Anywhere for franchise operators is they can decide for themselves how they want to implement the model.
“Each owner can choose how to deliver the hybrid fitness model, such as including the app with a higher-membership tier or providing it as a stand-alone product to purchase on its own,” says Mills. “World Gym allows franchise owners to make the decisions that work for their location and clientele.”
World Gym Anywhere is designed to complement franchisees’ existing programs and widen reach, giving them one more way to add value to their community.
There’s a growing market for flexible fitness solutions for health-conscious people everywhere. Now, thanks to World Gym Anywhere’s innovative hybrid model and world-class partnerships, customers and franchisees have more options to reach the level of success they choose.
If World Gym sounds like the kind of business opportunity that you’ve been looking for then call 800-544-7441 or visit worldgymfranchising.com to find out more about the World Gym global fitness family.
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