American Freight Introduces Franchise Model
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American Freight Introduces Franchise Model

American Freight Introduces Franchise Model

American Freight, a leading furniture, mattress and appliance retailer, announced its new franchise model in late 2020 after more than 25 years of proven success in the retail home furnishings industry. The announcement comes on the heels of the Franchise Group, Inc. acquisition of the retail concept in 2020.

American Freight opened over 25 new company-owned stores and grew its sales year over year despite challenges from the COVID-19 pandemic in 2020. According to Will Powell, President and CEO at American Freight, the organization developed the processes and skills necessary to replicate this success as it launched the franchise model late last year.

“American Freight is a proven business model with excellent unit-level economics and very reasonable start-up costs,” said Powell. “We’re well established with more than 350 American Freight stores nationwide and are uniquely positioned to grow exponentially in both existing and untapped territories, especially through franchising.”

American Freight Furniture and Mattress was established in Lima, Ohio, in 1994. The company grew to its current nationwide footprint by adding and rebranding nearly 130 former Sears Outlets and more than 30 former FFO Home locations in early 2020. The rebrand expanded American Freight’s product assortment to include furniture, mattresses and appliances.

“We entered the franchise world with our proof of concept in the bank,” said Jim Steger, Director of Franchise Development at American Freight. “Our franchising model is built on a system conducive to franchising and is proven to thrive in good and bad economies. It’s easy to build, quick to open and highly scalable.”

Becoming a franchisee with American Freight takes an estimated six-to-eight weeks and a minimum net worth of $750,000 with a minimum liquidity of $150,000. For more information or to start the process of franchising, visit

About American Freight

Since 1994, American Freight Furniture and Mattress has been helping customers save money on quality furniture and mattresses. In 2020, American Freight combined with Sears Outlet, a leading national discount retailer of home appliances, and FFO Home, a regional retailer of furniture and mattresses, to create a new American Freight Company. The enhanced American Freight leverages the strong legacies of the founding organizations to deliver consumers a one-stop-shop for quality furniture, mattresses and appliances at everyday low prices in over 350 locations, and now in 40 states and Puerto Rico.

With over 5 million satisfied customers, American Freight continues to grow true to its founding principles: sell the best quality merchandise for less every day while delivering exceptional customer service. American Freight continues to deliver on its commitment of take it home today with same-day delivery available for all in-stock items, with payment plan options for every customer, including free layaway, no credit required and other credit options with low, easy payments.For more information, visit

About Franchise Group, Inc.

Franchise Group is an owner and operator of franchised and franchisable businesses that continually looks to grow its portfolio of brands while utilizing its operating and capital allocation philosophy to generate strong cash flow for its shareholders. Franchise Group’s business lines include, Pet Supplies Plus, American Freight, The Vitamin Shoppe and Buddy’s Home Furnishings. On a combined basis, Franchise Group currently operates over 1,800 locations predominantly located in the U.S. that are either Company-run or operated pursuant to franchising agreements.


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Published: August 4th, 2021

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