Floyd’s 99 Barbershop Reached Major Milestones in 2019 And There’s Even More Set For 2020
Floyd’s 99 Barbershop styled its way through a banner year in 2019 that included signing up a number of key new franchisees in strategic territories as well as experiencing organic growth with new locations opened by all but one of its existing franchisees during the last 12 months. Now the client-first brand known for its lively culture and individuality is set to turn on the jets during 2020.
“We’ve grown to 125 shops this year (85 corporate and 40 franchise) and that’s a testament to the strength of our brand and creating value for our franchisees,” says Jamie Repenning, Floyd’s 99 Barbershop president. “We’re interested in growing in a way that upholds and consistently delivers the client experience that we have created over the last 20 years. Bottom line is we are looking for good growth, not just any growth.” That means the right partners in the right territories at the right time.
One of the byproducts of the brand’s unique and consistent standards has been a growing increase in brand awareness around high-quality service and experience. Repenning says that as the brand continues to expand across states and regions its customers recognize the shops wherever they go and know they will always get a great experience and great haircut at any Floyd’s 99 Barbershop. Meanwhile, the growth and brand recognition help create opportunities for franchisees.
Much of the focus in 2019 was spent expanding the brand's footprint and product offerings, making sure franchisees had what they needed, and that the customer experience was maintained and executed consistently.
“Now we are ready to make an aggressive push to recruit franchisees, particularly in new and growing markets,” says Repenning. With the brand’s system streamlined and in top operating form for growth, he says finding qualified franchisees is on the radar. The expectation is that every Floyd’s 99 Barbershop franchisee will be prepared to dominate their markets by opening multiple locations.
“We’re a recession-proof and Amazon-proof brand,” he says. “Our culture and the experience in our shops is unlike any other.” That’s what makes Floyd’s 99 Barbershop a great investment opportunity for franchisees. The stylists and barbers in every shop go through a specially designed Floyd’s 99 Academy program where they receive advanced technical education and training to continuously hone their craft and provide great cuts. But they also provide high-end extras such as massages, shampoos, and neck shaves without a trace of the salon pretense.
There is a lot on tap for Floyd’s 99 Barbershop in 2020. Repenning says the brand has “built its bench and resources and will aggressively expand into new territories with new and existing partners.” The brand’s unique salon and styling product line will be further expanded with additional new products next year adding revenue opportunities, while operationally the brand remains focused on providing on the best-in-class customer experience, continuing to build its robust training program.
Each Floyd’s 99 Barbershop has its own unique and local identity. The shops feature barbershop chairs and steel countertops surrounded by musical icon posters plastered all over the walls. There’s great music, lively conversation, and a high energy atmosphere creating a neighborhood hangout-like vibe no matter what city you’re in.
“We have reached a size and scale that has positive reinforcing benefits,” says Repenning. “As we grow, we continue to focus-in on and expand opportunities to offer even more and better resources to our franchise partners and field support. And this continues to speed up and improve as the number of shops in the system grows.”
“If you haven’t been, go visit one of our shops...the vibe and experience hit you right when you walk in the door.”
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