Fresh is the Focus at Beyond Juicery + Eatery
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Fresh is the Focus at Beyond Juicery + Eatery

Fresh is the Focus at Beyond Juicery + Eatery

Mijo Alanis, co-founder of Beyond Juicery + Eatery, was always driven. By age 15 he was washing dishes at a restaurant and had a keen eye for customer satisfaction from the start. The years went by as he climbed the ladder of restaurant management – cook, manager, GM, bartender, server – all while having a honed in focus on what customers were eating...and not eating.

“I noticed customers were throwing away buns and fries,” he recalls. “They said they didn’t like feeling full and were trying to eat healthier.” One day he had a eureka moment when he remembered a juice bar at the foot of a mountain he often climbed in Arizona. “We didn’t have any eateries like this that offered fresh, healthy food in the Detroit area,” he says. His entrepreneurial spirit kicked in immediately.

In 2005, he launched the first Beyond Juicery + Eatery restaurant in Birmingham, Michigan. The location offered smoothies, salads, juices, and wraps. Alanis continued experimenting and enhancing the menu, even beginning an exclusive bottled juice line. “We were actually a little early to the health food market,” he says. “But by 2011, customers were asking, ‘How can I open my own location?’”

Franchising turned out to be the answer. Alanis had already opened four company-owned Beyond locations that were successfully operating. He’d created a proven concept with a cult following that could be replicated, and now because of growing demand, Beyond is primed to expand through franchising.

“Our first franchisee partnered with us in 2018, opening his first store in 2019 and today he operates three locations,” says Alanis. In fact, since beginning to franchise, Beyond Juicery has grown to 38 open locations in the greater Detroit and Cleveland markets, and there are 58 more stores in the pipeline.

Alanis says three core values drive the culture at Beyond Juicery + Eatery. “First, sweat the shirt, be willing to put the work in. Second, do what others won’t— with product quality, guest satisfaction and beyond—and third, be the best part of someone’s day,” he says. It’s a mixture of dedication, passion, and genuine care for customers.

The brand is passionate about providing healthy food alternatives for health-conscious consumers and providing unmatched customer service. “We strive to offer the freshest ingredients, the friendliest service, and to be the best part of our customer’s day at all of our locations,” says Alanis.

Beyond Juicery + Eatery is on a quest to provide clean food using only fresh ingredients and no preservatives so that customers feel good about what they eat and themselves. And Alanis says, no one does it better. For more than 15 years now, Beyond Juicery + Eatery’s mission has been “Fresh is our Focus, People are our Purpose!”

Beyond Juicery + Eatery is now looking for qualified franchisees who are passionate about a healthy lifestyle. If Beyond Juicery + Eatery sounds like the kind of franchise investment opportunity you are looking for, visit for more information.


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Published: January 27th, 2022

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