Goldfish Swim School Accelerates Franchise Development as Premier Brand in the Learn-to-Swim Industry 
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Goldfish Swim School Accelerates Franchise Development as Premier Brand in the Learn-to-Swim Industry 

Goldfish Swim School Accelerates Franchise Development as Premier Brand in the Learn-to-Swim Industry 

Chris McCuiston, CEO & Co-Founder of Goldfish Swim School

World-Class Franchise Office Support & Dedicated Franchisees Drive Impressive 2021 Performance 

Goldfish Swim School continues to lap the competition on its way to becoming the largest and most established swim school franchise in the space. The premier learn-to-swim franchise concept is on pace for an outstanding 2021.

With an aggressive growth strategy in place, the brand is experiencing a strong 2021, having recently signed agreements to develop in Arizona, Florida, New York, Texas and Virginia, in addition to opening 9 new schools year-to-date, while enrollment numbers now exceed that of pre-COVID – teaching more than 150,000 children each week.

With at least 8 school openings slated for the remainder of year, Goldfish Swim School continues its strong growth, all part of the brand’s mission and vision to keep families and children safer in and around the water while welcoming new and existing franchisees to add more locations to their portfolios.

“Our franchise partners take great pride in knowing their business is truly impacting their community,” said Dan Israel, Vice President of Franchising. “With Goldfish, they’re investing in an organization with a strong culture, solid systems, and a strong business model with a talented support team – all reminders that they’re operating their business with the backing of a premier brand in the space.”

The success achieved by the brand has not gone unnoticed as the franchise industry has honored Goldfish with several recent award wins – ranking No. 11 on Franchise Times’ Fast & Serious List, No. 29 and the top swim school franchise in Entrepreneur Magazine’s 2021 Franchise 500®, named a Top Franchise for 2021 by Franchise Business Review, while also making an appearance on The Inc. 5000 list for the sixth year in a row.

Goldfish Swim School has a proven and successful curriculum with a proprietary philosophy, The Science of SwimPlay®, an extensive support infrastructure, strong unit economics and successful franchisees that are driving the company to greatness. Moreover, the brand’s seasoned leadership team and unparalleled Franchise Office Support Team – who are committed to going above and beyond with every detail – is driving prospective franchisees to continuously choose Goldfish.

Franchisees can count on unique one-on-one support from regional representatives in three key areas: Marketing Consultants, Franchise Business Consultants and Curriculum Consultants, who are well-versed in their areas of expertise and always available to assist franchisees. This allows the Franchise Office Support Team to work closely with owners and provide direction and input exactly where each franchisee needs it.

“Our Franchise Office team continues to produce the best-in-class support tools and our development group has found new, cost-saving opportunities to keep business profitable and reduce upfront cost,” said Chris McCuiston, CEO & Co-Founder of Goldfish Swim School. “We’ve built an incredible infrastructure for growth and by partnering with like-minded franchisees, we are poised for long-term success.”

The company continues to seek qualified and engaged individuals who are involved with their community, have a passion for water safety and are hungry to dive into the world of franchising. Today, with 120 schools open and approximately 150 in development across 31 states, the brand is on track for strategic franchise expansion across North America.

For more information on Goldfish Swim School and its franchise opportunity, please visit or call 248-801-1850.


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Published: July 21st, 2021

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