PrimoHoagies Celebrates Soaring Sales with Franchise Incentive and Gears Up for Rapid Expansion
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PrimoHoagies Celebrates Soaring Sales with Franchise Incentive and Gears Up for Rapid Expansion

PrimoHoagies Celebrates Soaring Sales with Franchise Incentive and Gears Up for Rapid Expansion

It’s a prime time to be a PrimoHoagies franchisee. 

The beloved “Philly Born and Bread” casual restaurant chain is on a roll. Coming off record-breaking 2020 sales and a flurry of franchise deals, PrimoHoagies is celebrating its continued success with a compelling franchise incentive. 

Any new franchisee that signs on before the end of March can take advantage of a one-time initial franchise fee of $15,000, reduced from $35,000.  The initial franchise fee for aspiring franchisees of one-to-three stores is $37,500, versus $60,000.

With 85 restaurants in eight states, entrepreneurs have the opportunity to join a growth-ready, best-in-class brand. PrimoHoagies continues to thrive thanks to a future-forward business model predominately focused on take-out before the pandemic. After the arrival of COVID-19, brand leadership expanded its off-premise presence with curbside pickup and delivery options and an increased focus on catering to serve its customer seamlessly. 

“We saw our best year ever for same-store sales—our AUV rose over 25% in 2020,” notes Jason Steele, PrimoHoagies’ vice president of development and real estate. “Once again, it’s all about our franchisees.”

Franchising since 2002, PrimoHoagies was founded in 1992 as a family-operated deli in South Philadelphia. The brand has built a loyal following for its iconic Italian hoagies by staying true to its roots, focusing on freshness and the finest ingredients. Sandwiches are piled high with gourmet meats and cheeses and farm-to-table produce served up on seeded rolls baked fresh in-store throughout the day. 

PrimoHoagies’ commitment to quality and consistency, delivered in a winning franchise blueprint that still maintains a family feel, has the brand poised for rapid growth. 

The brand is set to top the 100-store mark in the coming year with 21 stores in the development pipeline and more strategic franchise expansion plans in the works. PrimoHoagies seeks to grow with dedicated owners who can build and manage a team, understand customer care, and have some business or restaurant experience. Franchisees can count on a proven system and a fast start to success. 

“For me, it’s all about support,” Steele says. “I don’t want to approve a market where the franchisee will feel like they are alone. We will award single-unit store agreements on the East Coast and southern states where we have a presence. Franchisees in Central, Mountain, and Pacific time zones are required to sign a three-to-five store agreement to allow us to place an operation team in that market for support.”

To learn more about the PrimoHoagies franchise difference, Steele suggests prospects do their homework by going straight to the source.

“I encourage franchise prospects to speak to as many franchisees of PrimoHoagies as possible,” advises Steele. From the product to support we provide and the overall family feel, prospects will get this feeling from validations.” 

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Published: February 11th, 2021

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