Strong Trends Push Franchisees into the Health & Wellness Industry and True REST Franchising
True REST Float Therapy, the world’s leading flotation therapy franchise, is primed for growth as the demand for effective, affordable, and holistic wellness soars.
More people are turning to True REST (Reduced Environmental Stimulus Therapy) than ever before as a result of a trend towards a healthier and holistic daily life for – not only an aging population – but as a prescription for wellness for all ages.
The franchise community is taking note.
True REST Franchising is seeing a large uptick of prospective franchisees from other industries. Owners of food, home services, and fitness franchises are finding True REST the perfect franchise fit to complement and diversify existing portfolios. Corporate businesses ready to transition to the health and wellness field through franchising are also turning to True REST as a solid franchise investment.
The awareness of flotation therapy and growth in the float spa franchise industry is backed by science. Truly everyone can benefit from a Float Pod session. Research shows 60 minutes is all it takes to bounce back faster from workouts, get relief from pain and stress, plus a better night’s sleep. True REST Float spas see an even split of men and women, ages 25 to 65, who reap the benefits of float therapy and are able to take these clinical studies and growing demand to market the brand broadly across the community.
The relaxation benefits of floating are proving a powerful antidote to reduce stress and treat stress-related illnesses at a time when research shows increased stress is affecting our health. A number of the clinical studies address anxiety, stress, and Post Traumatic Stress Disorder. Citing numerous factors, a survey by the American Psychological Association (APA) found the percentage of Americans who reported at least one symptom of stress over the past month rose from 71 percent in August 2016 to 80 percent in January 2017. This includes physical and emotional symptoms such as headache (34 percent), feeling overwhelmed (33 percent), feeling nervous or anxious (33 percent), or feeling depressed or sad (32 percent), as noted in the APA’s 2017 survey, “Stress in America.”
The rising needs of people seeking help are stretching governmental health services and increasing the opportunities for brands to promote anti-stress products and services, predicts the global market research firm Mintel.
With over 65 awarded territories and 24 open locations, True REST is the largest Float Spa franchise in the US. As more experienced franchisees realize the impact, importance, and profitability of mindfulness and relaxation in today’s society, the more True REST grows as a strong franchise in the health and wellness industry. True REST is leading the way to fuel the float industry’s growth with a passion and goal to share the benefits of floating to create a healthier, happier community.