Top Franchise Sola Salon Studios Readies for Next Level Growth
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Top Franchise Sola Salon Studios Readies for Next Level Growth

Top Franchise Sola Salon Studios Readies for Next Level Growth

Sola Salon Studios continues on the fast-track to growth as the industry’s premier salon model poised for global heights through franchising. 

With 460+ locations, Sola leads the way in the salon studios segment within the $13 billion salon services market. The nation’s largest and fastest-growing salon studios business in the U.S., Sola is forging new paths for expansion, recently launching in Canada and Brazil. 

Denver-based Sola was born ready for appropriate disruption in the salon industry and imminent growth. Founded in 2004, the brand has never wavered from its mission to empower beauty industry professionals through salon ownership, without the upfront costs and risks.

“In these last 15 years, we have not had a single Sola location close,” says Jennie Wolff, VP Marketing and Education. “But our biggest achievement is that we now have over 14,000 stylists and salon professionals working under the Sola brand. We create small business entrepreneurs. We see this as our purpose and as a higher calling.”

While continuing to create change and innovation in the salon industry, at its core, Sola's true strength isn't hair – it's real estate. 

 “At the root of things, our business model is real estate,” says Myrle McNeal, Chief Operating Officer. “We offer turn-key, move-in ready salon space for rent to stylists and salon professionals. Our franchisees are not typically from the beauty industry, but from many different industries. However, they share a passion for great customer service and a fundamental understanding of our real estate-based model.” 

For franchisees, the brand’s proven business model delivers strong unit economics, simple operations, low labor costs, no inventory or receivables, and recurring revenue through regular rental income. An average Sola location features 30 boutique salons under one roof. 

 Real estate experience is a plus, but not a deal-breaker for franchisees. Sola’s unparalleled support includes market analysis and site selection, training, technology-driven business tools, and construction and design. National, proven marketing initiatives attract beauty professionals to rent studios, while Sola's national tools and support programs foster a high retention rate, notes Jim DeBolt, VP of Franchise Development. 

“A Sola location does not require a full-time manager present on-site, so our franchisees can build multiple Sola locations within a market with few employees, making the business easier to run from a management perspective,” says DeBolt. 

With a long-term goal of 1,000 locations and an international presence in 10 countries, Sola is revving up for its next wave of growth under the experienced leadership of Christina Russell. 

Russell, named Sola's new CEO in June, brings extensive senior franchise leadership to the helm with leading companies such as Curves, Camp Bow Wow, and Pure Barre, where she was recently CEO. 

Russell will oversee leadership, strategy, and execution for all growth initiatives for the Sola Salon Studios franchise, both domestic and internationally. Russell began her career in the franchise industry as a multi-unit owner, which adds a unique, rich perspective to her role. 

Sola seeks to expand with franchisees driven by a common desire to use real estate to help aspiring business owners achieve their dreams. For new franchisees and multi-unit operators looking to diversify with an inspiring brand set to soar, there has never been a better time to be a Sola Salon Studios franchisee. 

“With the regulatory and legal hassles associated with having numerous employees in the food & beverage industry and the Amazon-related risks associated with the retail industry, we believe Sola offers the perfect alternative franchise opportunity,” says DeBolt. 

To learn more about the Sola Salon Studios franchise opportunity, visit


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Published: August 19th, 2019

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