Huckleberry's Breakfast & Lunch Expands Strong ROI in New Markets Nationwide

Huckleberry’s Breakfast & Lunch is ramping up fine-tuned growth in the booming breakfast and lunch space, strategically planting its flag in strategic markets—with happy franchisees leading the charge.

From its California home base to Texas, Oregon, and beyond, the unique, hospitality-driven brand continues to build momentum as a high-performing franchise.

Multi-unit franchisee Josh Calvert—who fell for the concept after visiting West Coast locations—is prepping for a summer opening of Huckleberry’s in Arlington, Texas– his second Dallas-Fort Worth area location.

“The moment I experienced Huckleberry’s, I knew Texas needed this,” Calvert says. “The 7 a.m. to 3 p.m. operating hours, truly amazing food, and Southern hospitality just made me feel at home. The brand leadership has made me feel very confident I will be successful.”

Calvert isn’t alone in his enthusiasm for Huckleberry’s, known for its unmatched welcoming experience and chef-crafted menu—a delicious mashup of “Southern Cookin’ with a California Twist.” Dishes like Mardi Gras Beignets, Stacked Chicken & Waffles, and N’awlins Sandwiches deliver bold flavors and comfort food vibes in an atmosphere designed to transport guests to the Louisiana Bayou.

Newly inked multi-unit franchisee Scott Ganz is set to introduce the same winning franchise recipe to the Pacific Northwest.

“We’re proud to be opening Huckleberry’s Breakfast & Lunch in Portland, meeting a growing need for breakfast, brunch, and lunch comfort food—along with community and connection,” says Ganz. “Our goal is to offer more than just a great breakfast—we’re here to create local jobs, build lasting relationships, and serve up a little Southern warmth in the PDX.”

Why Franchisees are Betting on Huckleberry’s 

Backed by a proven blueprint, comprehensive built-in support, and the leadership muscle of California-based Heritage Restaurant Brands, franchisees are thriving—and fueling Huckleberry’s next phase of growth.

Huckleberry’s single-shift, daytime-only model gives owners their evenings back and makes it easy to attract and retain high-quality team members. But streamlined hours and labor savings are just the start. Huckleberry’s is making waves in the franchise world for a slew of strategic advantages. Among them:

• Flexible footprint options, including conversions—versatile, data-driven site selection minimizes risk and maximizes opportunity.
• Lower overhead, higher margins—sophisticated supply chain management and lower food costs, averaging 24%, mean more profits. 
• Smart menu engineering—high-margin menu items, including popular seasonal limited-time-only (LTOs) offerings, keep guests coming back without complicating operations.

“We’ve seen franchisees achieve 25% to 33% cash-on-cash returns—that’s when we know we’re hitting a solid target,” explains Greg Graber, founder and CEO of Heritage Restaurant Brands. “That means franchisees can typically recoup their investment in about three years, maybe four if they’re in a higher-cost market.”

A Multi-Unit Success Story

Raman Dhillon opened his first Huckleberry's in 2016 and never looked back. The seasoned operator, who previously ran Papa Murphy's pizza locations, now owns nine restaurants across California and Nevada—including one of the chain's highest-performing units in Fairfield, California, which brings in $2.6 million to $2.7 million annually. He credits the corporate team for his smooth onboarding and continued growth.

“One of the biggest challenges in opening a new restaurant is building brand awareness, and their marketing support helped drive traffic from day one,” Dhillon says.” Even after opening, they continue to provide insights, new menu innovations, and strategic growth opportunities, ensuring franchisees are set up for long-term success.”

The Future of Huckleberry’s: More Markets, More Opportunities

With a goal of 50 units by 2026 and new markets ripe for development, Huckleberry’s remains poised to make its welcoming presence known nationwide.

Don’t miss out on the chance to bring an authentic bite of the bayou to your community. Learn more today when you head to huckleberrys.com/franchising.

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Huckleberry's Breakfast & Lunch
Own a franchise that takes you to the “Bayou” every morning and gets you home for dinner every night! Operating Hours 7 AM – 3 PM! Learn More