Big Blue Swim School Delivers Franchise Gold with High-Tech Approach
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Big Blue Swim School Delivers Franchise Gold with High-Tech Approach

Big Blue Swim School Delivers Franchise Gold with High-Tech Approach

As one of the hottest brands in franchising, Big Blue Swim School stands at the top of its class set to dominate the $3 billion swim lesson sector. 

“We have positioned Big Blue Swim School to be one of the first cloud-enabled franchising platforms designed to make our franchise partners’ lives easier,” said Big Blue Swim School founder Chris DeJong. “It is really about providing franchise partners with all the tools they need, which we deliver through a technology strategy that is as unique, and differentiated as our core product.”

DeJong, a former competitive swimmer who twice narrowly missed qualifying for the Olympics behind Michael Phelps, has found franchise gold in Big Blue Swim School. The Chicago-based brand, buoyed by proprietary software, LessonBuddy™, is changing the face of the business of swim instruction for families—and franchise partners. 

Through LessonBuddy, parents can easily schedule—or reschedule—lessons and track their children’s progress in real-time via a mobile app, 

 “Not only does LessonBuddy give consumers the ability to manage lessons online, but it also provides parents a way to see all the times that work for all of their kids, and select those times with one click,” said DeJong. “You would think that is pretty simple to do, and everyone does it -- but it’s actually unique to Big Blue.” 

For franchise partners, the brand systematizes all facets of operations, integrating lesson scheduling with human resources, and best-in-class marketing automation using data gleaned through LessonBuddy. Franchise partners manage their business through dashboards and KPIs all the way down to the shift level to track costs and efficiencies for total ROI transparency.

The customer relationship management tool ensures nothing falls through the cracks while helping managers maximize profitability.

“LessonBuddy puts franchise partner’s entire management platform in the cloud so they can operate successful schools without needing a daily presence,” said DeJong. “We automate as much of the back office as possible so they can focus on the front desk and building strong relationships with their customers while delivering great experiences over and over again.”

Big Blue Swim School’s strategic franchise initiative is primed for explosive growth, backed by the mega muscle of private equity firm L5 Capital Partners, the largest franchisee of CorePower Yoga. 

The brand’s dedicated team continues to canvas the country in pursuit of the best real estate with plans to expand to 150 Big Blue Swim School units awarded by 2021.

With an established presence in the Midwest, and plans to grow in Texas, Florida, California, New Jersey, North Carolina, Georgia, Washington, DC, and Salt Lake City, Big Blue Swim School has identified 500 top trade areas nationwide and is looking for the right partners to grow with the brand.

Big Blue Swim School’s real estate strategy, proprietary technology, and practice of employing full-time swim associates that teach a proprietary curriculum set Big Blue up for long-term success with a best-in-class franchise model. 

“A focus on technology and data should be at the core of every business today,” said Chris DeJong. “You need the sophisticated and data-driven resource allocation to make sure you are running a tight ship. You also need to have a scalable customer service philosophy, so you are continually making positive customer experiences and motivating them to promote your business – especially online. Without a tool like LessonBuddy, that becomes very difficult.”

To learn more about franchise opportunities with Big Blue Swim School, visit



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Published: November 4th, 2019

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