Blaze Pizza Is Designed For Success
Blaze Pizza is known for its generously-sized, artisanal pizzas as well as its celebrity backing of LeBron James. But the burgeoning brand’s unique design elements give the company one more way to stand out from the crowd.
The fast-growing pizza chain now operates more than 330 restaurants in 41 states and 5 countries. Part of the brand’s allure has been its use of key design elements, customized to each location. “No two sites are the same,” said Tiffany Vassos, Blaze Pizza’s Vice President of Design & Construction. “Careful thought goes into the planning of each restaurant, making best use of the space and how it fits into the local community.”
Blaze Pizza restaurants incorporate graphics and paint schemes that are inspired by billboards, lights inspired by neon art and industrial materials, such as metal siding, that are inspired by industrial warehouses repurposed by artists. Guests at Blaze Pizza get to create their own pizzas, while the brand’s design team is inspired by elements of places where people create.
“As guests enter our space, they feel the energy that is created through the vibrant use of color, graphics, patterns, and music,” said Vassos. “At Blaze, we celebrate individuality and that mantra can be seen on our larger-than-life wall graphics, a centerpiece of each restaurant.”
But the brand’s design team isn’t done. It continues evolving the aesthetic and the materials used to create it. For example, Blaze Pizza recently upgraded to more sustainable and durable materials, as well as streamlined current designs to create lighter and brighter dining rooms.
Of course, design is nothing without great food and a passionate fan base. Blaze Pizza has all of that and more. The self-described modern day “pizza joint” has been an industry darling since its launch back in 2012. Its artisanal pizzas are fast and affordable, a combination not often found in the pizza space. Each location features an interactive open-kitchen format. This allows guests to customize one of the menu’s signature pizzas or create their own. And, of course, there’s a wide selection of real ingredients free of artificial colors, flavors, preservatives, and sweeteners.
The centerpiece of every Blaze Pizza restaurant is the blazing hot open-flame oven. Here the brand’s “pizzasmiths” ensure the artisanal pies are fast-fire’d and ready to eat in 180 seconds.
The brand was recently named #1 ‘Brand of the Year’ in the Fast Casual Top 100, and is looking for franchisees to join and help spread the word. Markets and territories are available to qualified investors.
For more information about franchising opportunities, visit https://www.blazepizza.com/franchising
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