Buffalo Wings & Rings Poised for Growth
Emerging elevated sports restaurant brand Buffalo Wings & Rings is setting its sights on expansion with a winning franchise blueprint that delivers growth.
Closing out 2018 with a burgeoning portfolio of nearly 85 restaurants, Cincinnati-based Buffalo Wings & Rings is on a roll.
“The biggest achievement of the brand this year has been our same store sales,” says Philip Schram, chief development officer of Cincinnati-based Buffalo Wings & Rings. “We are at 5 percent, compared to the casual dining industry, which is closing at about .5 percent. We are 10 times better than our peers in casual dining.”
Buffalo Wings & Rings is making a name for itself with a chef-inspired menu of signature wings and other fresh fare served up in an inviting atmosphere for friends and family to enjoy food and sports together. Built on simplicity, the customer-centric concept rises above the rest.
“We call it the club-level—where everyone is welcome,” explains Schram. “When you go to the game there is the fan zone and the club level. Everybody is watching the same game, but the experience you get at the club level is better than the fan zone. That is what you get with Buffalo Wings & Rings.”
Founded in 1984, Buffalo Wings & Rings has tripled the average unit volume of existing restaurants since Schram and CEO Nader Masadeh-led management team acquired the brand in 2005. The company has continued to invest in its corporate team over the years, including the introduction of a new Chief Operations Officer in 2018, to provide support for the company’s franchise expansion and to further the company’s support of new and existing franchisees.
Buffalo Wings & Rings looks to trends, research and customer feedback for a competitive edge. This year’s ever-present eye on innovation included a pilot program that increased off-premise food sales from 10 to 20 percent. Schram credits the brand’s success on a culture of continuous improvement and a laser focus on both daily operations and future growth.
“Within our team, there are people who are very good at today’s execution and one guest at a time service and those who have the long-term vision,” Schram notes. “If you don’t have people that look forward, it is easy to lose ground.”
The franchise company is well positioned to gain continued ground with targeted expansion planned for existing markets located across the Midwest and Great Plains – from Illinois to Florida and the Dakotas to Texas.
Buffalo Wings & Rings seeks to grow with financially qualified, experienced multi-unit franchise partners, with a strong sense of hospitality. The brand offers franchisees a solid investment and strong franchisor support every step of the way in an industry sector with room for expansion.
“We are definitely a wealth builder for the franchise group that joins us,” adds Schram. “We have seen this over and over for people who have been with our brand for 12 or 13 years or even a short period of time – their net worth is increasing. Our franchisees have a lot of passion for the category we are in – America at its best: food family and spirits. We are pure American and that resonates with people.”
Take opportunity by the horns. Visit https://ownabuffalo.com/ to learn more about the Buffalo Wings & Rings franchise opportunity.