Firehouse Subs Looking For Franchisees to Grow Northern California
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Firehouse Subs Looking For Franchisees to Grow Northern California

Firehouse Subs Looking For Franchisees to Grow Northern California

Firehouse Subs is a brand on a mission and that mission is growth. The Jacksonville, Florida-based brand is looking to expand its presence in Northern California, particularly in the Bay Area. It’s a territory that has room for at least 20 more units, each creating 15 to 20 full-time management and support staff employment opportunities.

The point person for Firehouse Subs in the area is Scott Kinner, the brand’s area representative who himself oversees 13 units across his territory in Central and Northern California, Southern Oregon, and Western Nevada. He’s not just looking for new franchisees, he’s got four more stores in the pipeline and scheduled to open soon.

“Our Firehouse Subs culture is what makes us really unique,” says Kinner. “We have this amazing brand steeped in a rich firefighting and first responder tradition that resonates not only with our customers, but also across all our employees and corporate staff.“

It’s the very thing that brought Kinner to the brand in the first place. He had been in the franchising business for years working on the corporate side as director of operations for brands such as McDonald’s and Chipotle.

“I was looking to make a change and knew I wanted to do something on my own,” he says. “With my experience in the industry, I knew my success rate would be much higher in franchising than trying to start a business from scratch. I researched a number of different concepts, but I was really looking for something that I could stand behind and a brand that gave back to the community.”

Firehouse Subs fit the bill. Kinner says he invested in the brand because it was unique in its approach to business, its food, and the community. The brand is widely known for its pledge to support first responders in the communities where the stores operate. In fact, the brand has granted more than $42 million to hometown heroes across the U.S., Puerto Rico, and Canada since the Firehouse Subs Public Safety Foundation began in 2005.

But the brand is also known for its unique menu which features a unique process of steaming their meats and cheeses. The result is a rush of flavors served up on one of their toasted private-recipe sub rolls.

Kinner is based in San Francisco and says he was originally looking to open a single unit, but after an initial phone call, the opportunity to develop the entire region was presented to him and he became the area representative for the region. He says he’s extremely satisfied with the brand and the part that he has played in his territories.

As a Firehouse Subs area representative, Kinner’s responsibility is to help build his territory through both franchise development and the support of existing operators in the market. “We’re all about building profit for our franchisees and we do that through innovation, product development, exceptional customer service, and streamlined operations,” he says. “We’re definitely a people-first kind of business.”

San Francisco, Oakland, San Jose, and the surrounding communities are growing in population and diversity, and Firehouse Subs is well positioned to meet the demand for fast and innovative menu items focused on fresh ingredients that highlight its unique commitment to first responders in the communities where the brand operates.

Kinner says while the brand has certain financial requirements to become a Firehouse Subs operator, potential franchisees also need to be the right “fit.” The brand is looking not only for franchisees that embrace their business philosophy, but who are also highly committed to their priority of giving back.

If the mission and culture at Firehouse Subs sounds like the kind of opportunity you’re looking for, and you would like to become a part of the Firehouse Subs family, visit for more information.


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Published: May 23rd, 2019

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