GYMGUYZ Drives Change in Franchise Industry Amidst the New Era of the Side Hustle
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GYMGUYZ Drives Change in Franchise Industry Amidst the New Era of the Side Hustle

GYMGUYZ Drives Change in Franchise Industry Amidst the New Era of the Side Hustle

Earlier this year, Zapier reported that at least 34% of Americans have a side hustle due to the economic struggles of the COVID-19 pandemic that left many people desperate for additional income sources. The franchise industry, long known for innovation and rapid change, is tapping into this emerging opportunity with great success by adjusting its offerings to attract a new breed of entrepreneurs.

One great example of this is GYMGUYZ, the world’s largest in-home, onsite, and virtual personal training franchise. The company has enhanced its franchise offering to meet the needs of savvy entrepreneurs looking for a low investment, semi-absentee business opportunity that functions essentially as a side hustle but with lower perceived risk and ramp-up time.

The updated opportunity features a lower financial barrier to entry and a three-year path to significant territory accumulation for new franchise owners. GYMGUYZ is looking to expand its nationwide reach in major and secondary markets by the end of 2025.

“With our Silicon Valley franchise partner recently winning the Franchisee of the Year award by the International Franchise Association (IFA), we feel that our franchise business is ready for the next step in our strategic plan,” said Josh York, CEO and Founder of GYMGUYZ. “This enhanced offering creates opportunities for entrepreneurs beyond those who want to be a fitness franchise owner/operator and allows us to target those who want to build semi-passive and passive income streams for themselves.

Franchisees can expect the total investment in GYMGUYZ to range from $66,000 to $131,500. By lowering the overall investment total and minimizing initial costs, the brand believes its future franchise partners will be able to scale their businesses faster and quickly grow the number of territories under their ownership. GYMGUYZ has also enhanced its territory development process, increasing the number of qualified households that make up a territory threefold.

“With the Great Resignation taking place over the past two years, there is both an increased number of entrepreneurs looking for franchise opportunities and available talent at the lower and middle-management levels. This provides a unique opportunity for franchise owners to partner with competent managers to run their businesses, leaving them free to be semi-absentee or even fully absentee owners,” said Chris Davenport, VP of Franchise Development for GYMGUYZ.

GYMGUYZ is the #1 in-home personal training provider of convenient, customized, and creative workouts for clients at the location of their choice. Founded in 2008 by fitness specialist Josh York, the mobile brand utilizes a fleet of branded vehicles that bring more than 365 pieces of state-of-the-art fitness equipment and expert personal trainers to their customers’ doors. With over 150 locations in the US, Canada, and the UK, GYMGUYZ is one of the fastest-growing fitness concepts globally. With this new innovative franchise opportunity in place, the company is poised to both onboard a significant amount of new franchise owners and fully leverage the side hustle opportunity born from the global pandemic.

To train with GYMGUYZ, visit

To learn more about franchising with GYMGUYZ, visit


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Published: April 18th, 2022

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